Suntory Foods International Ltd.
Yumi Kawai makes her idol debut!? She dances and sings with all her might to perform the famous song “Nantatta Idol” “Craft Boss” new TV commercial “Alien Jones Idol” will be aired nationwide from 9/16 ……
Suntory Beverage & Food Limited has released the latest TV commercial for Suntory Coffee’s Craft Boss, “Earth Survey Series,” which has been well-received as alien Jones, played by Hollywood actor Tommy Lee Jones. The “Alien Jones Idol” version (30 seconds x 2 types) starring Koji Yakusho, Ryunosuke Kamiki, and Yumi Kawai will be aired nationwide from September 16th (Monday). Additionally, a special 120-second long video of the same commercial will be released on Suntory’s official YouTube channel from the same day.
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“Alien Jones Idol” edition
Suntory Beverage & Food Limited has released the latest TV commercial for Suntory Coffee’s Craft Boss, “Earth Survey Series,” which has been well-received as alien Jones, played by Hollywood actor Tommy Lee Jones. The “Alien Jones Idol” version (30 seconds x 2 types) starring Koji Yakusho, Ryunosuke Kamiki, and Yumi Kawai will be aired nationwide from September 16th (Monday). Additionally, a special 120-second long video of the same commercial will be released on Suntory’s official YouTube channel from the same day.
■About the new TV-CM
In the “Alien Jones Earth Investigation Series”, an alien named Jones comes from a certain planet, disguises himself as an earthling who looks exactly like the famous Hollywood actor Tommy Lee Jones, and investigates an unknown planet, Earth, while moving around in various occupations. ”. In his latest work, under the slogan “Save the day when things are not all good,” Jones expresses his interest in the existence of “idols,” who continue to give dreams, hopes, and courage to people across generations and eras. , disguised as a skilled DJ, infiltrates the dome concert of the exciting new idol “Yumi” (Mr. Kawai). Reminiscence scenes of Yuumi’s present and past are shown from the perspectives of the legendary producer “Yakusho K” (Mr. Yakusho), who discovered Yuumi, and her childhood friend (Mr. Kamiki), who formed a unit with Yuumi when she was still in high school. Two types of stories will be developed.
In this commercial, Kawai, as a new idol, covers the popular idol song “Nantatta Idol” released in 1985. Through this song, which has a light and uplifting melody and delicately expresses the sad feelings of being an idol, it symbolically expresses the heart of the main character, Yuumi, as she accepts herself as an idol.
The highlight is Yuumi’s spectacular stage performance singing “Nantattate Idol” in front of a huge and enthusiastic audience. In addition, there are scenes that show the extraordinary passion of Yakusho K, who is convinced that idols are necessary to cheer up the world today, and discovered Yuumi from countless posted videos and made her debut. Don’t miss Kamiki’s emotional acting, where he at times has mixed feelings towards his former partner who is rising through the ranks, but is cheered up by seeing Yuumi doing her best. Furthermore, in addition to two types of 30-second commercials, a special 120-second video will be produced. Please take a look at the highly rewarding work that carefully weaves together the present and past episodes of Yuumi, Yakusho K, and Kamiki that could not be drawn in 30 seconds.
■CM story
“Alien Jones Idol (Side A)” (30 seconds)
A dome venue where the intro to “Nantattatte Idol” is played. As countless penlights swayed and laser beams flew violently, a silhouette of a person with his right fist raised loomed up from the center of the stage, and the moment the spotlight was shined on him, popular idol Yuumi appeared.
From here, along with Yuumi’s singing scene and Jones’ scratch play disguised as a DJ, a flashback scene of Yuumi’s high school days when she was scouted will be inserted. Yuumi wonders, “Are you an idol these days?”, but legendary producer Yakusho K convinces her, “It’s because it’s now.” One night, while Yuumi was taking tough lessons in preparation for her debut, she received a phone call from Kamiki, who was part of the unit, to encourage her. This image echoes the words of Yaksho K: “Believe in your inner strength” and “Go save everyone.” Yakusho K watches over Yumi tenderly from the wings of the stage at the dome venue, where the excitement is at its climax. With a narration that says, “The inhabitants of this planet can’t help but seek the light of idols,” Kamiki waves his penlight together with a large number of fans, and everyone’s penlight becomes a “Craft Boss.” It will change.
After the concert, Yuumi and Jones are sitting on a bench in the aisle. Yuumi, with a satisfied expression on her face, murmurs, “Let’s save the world,” and takes a sip of “Craft Boss”. ■Photography episode
◇Mr. Kawai’s overwhelming presence stands out even at flashy concerts Before filming the concert scene, Mr. Kawai arrived on set looking a little nervous. Even after being guided by the staff to stand on stage, he was so anxious that he couldn’t get rid of his anxiety, to the point that he muttered to himself, “What should I do?” Still, when the intro played and the cameras, LEDs, band members, fans, etc. all started to move in real mode, their faces immediately changed, switching from the original Yumi Kawai to the idol “Yumi”. From the first take, she sang with such dignity that all of her nervousness seemed to belie it, and the venue was already engulfed in excitement. ◇All the staff are excited about the lively “DJ Jones”!
As soon as she entered the scene, Jones was in a good mood, showing off her pop costume and saying, “What do you think of this outfit?I wonder if it looks interesting to everyone (lol)”. When I tried scratching for the first time, I looked at my instructor’s example and took it seriously, saying, “I’ll just try it once,” and “I’ll improve little by little, so please let me know if I’m wrong.” As a result of their diligent practice, they put on a lively performance that was hard to believe for the first time, and the director couldn’t help but praise it, saying, “It’s great!” When asked for an encore, “One more time,” he playfully raised his fist and answered “Yes!!” with great enthusiasm. His old staff members also commented, “I’ve never seen Mr. Jones look so happy.” Everyone was glued to DJ Jones’ every move, with a smile on his face.
◇Unexpected character collapse! ? A successful call and response It was a call-and-response scene in which Kamiki and other fans in the venue all shouted “Yeah!” in response to Kawai’s call, “Yeah!” and raised their penlights. Here, not only the extras playing the role of the audience, but also the director and staff present all raised their fists to create the climax of excitement. Among them, the person who made a particularly big impact was Mr. Yakusho, who participated from the wings of the stage. When the director instructed him, “It doesn’t matter if the character changes, just go for it with all your might,” and the previously cold-hearted producer disappeared, smiling broadly and giving a response that was bigger than anyone else. Mr. Jones was also in high spirits and exclaimed, “Yeah!” Due to the synergistic effect, the voltage of Mr. Kawai, Mr. Kamiki, and the fans increased even more, and the scene became so festive that the cut signals were drowned out every time.
◇A spectacular stage performance as the idol “Yumi”
During the concert scene, four cameras were used to record Kawai’s performance from various angles. As the takes were repeated, not only the accuracy of singing, choreography, and expressiveness, but also the demeanor as an idol were refined, and the actions such as cooperation with band members and call and response with the audience became completely different. . After filming all the scenes over half a day, Mr. Kawai bowed deeply to all the extras who supported him and expressed his gratitude, saying, “Thank you very much!” I left the stage with a smile full of fulfillment, receiving applause and cheers from everyone who seemed reluctant to leave.
■Performer Profile
◇TOMMY LEE JONES-
Born September 15, 1946 in Texas, USA
◇Koji Yakusho
Born January 1, 1956, Nagasaki Prefecture
◇Ryuunosuke Kamiki
Born May 19, 1993, from Saitama Prefecture
◇Yumi Kawai
Born December 19, 2000, from Tokyo
■TV-CM Overview
Title: “Alien Jones Idol” version (30 seconds x 2 types, special video 120 seconds)
Broadcast start date: Monday, September 16, 2024
Broadcast area: Nationwide
Song used: “Nantatta Idol” (Lyrics: Yasushi Akimoto / Composition: Kyohei Tsutsumi)
CM main URL: “Alien Jones Idol (Side A)” (30 seconds)
https://www.youtube.com/watch?v=QkL4DeErsgY
“Alien Jones Idol (B-side)” (30 seconds)
https://www.youtube.com/watch?v=fm1dzQmzMUQ
“Alien Jones Idol” (120 seconds)
https://www.youtube.com/watch?v=mh5fVNlQRwk
*Idol “Yumi”‘s activities and behind-the-scenes information will also be posted on X’s Craft Boss official account.
https://x.com/_craftboss
*Campaign information related to the commercial can also be viewed on the Craft Boss special website.
(Scheduled to be released at 9:00 a.m. on September 10, 2024) https://www.suntory.co.jp/softdrink/craftboss/idol/
■Cut data
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From “Alien Jones Idol”
■About the “Craft Boss” coffee series
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The “Craft Boss” coffee series has been very well received for its unique “satisfying yet refreshing and easy-to-drink taste.” This spring, we have completely revamped both the appearance and the contents. The new bottle is modeled after a transparent glass, giving it a light and open feel that makes you want to carry it around. The part where you grip the bottle has a constriction and embossing to create a design that feels comfortable in your hand. Furthermore, as a new addition to the lineup, we will be releasing a new product, “Craft Boss Cafe Mocha,” on September 17th (Tuesday).
▽“Craft Boss” homepage
http://suntory.jp/craftboss/