[MAHALO Co., Ltd.] [Chita Peninsula’s largest] Beauty Festival “BeautyFamilyFes” that parents and children can enjoy
vol.2” will be held in Handa City on November 4th. An opportunity to think about upcycling with 300 people’s water gun art using discarded cosmetic paint.
*MAHALO Co., Ltd.*
Press release: September 10, 2024
**
[Chita Peninsula’s Largest] Beauty Festival “BeautyFamilyFes” that can be enjoyed by parents and children
vol.2” will be held in Handa City on November 4th. An opportunity to think about upcycling with 300 people’s water gun art using discarded cosmetic paint.
*We aim to connect people with the community and revitalize the area, with more than 40 stores including a makeup show by beauty artist Shinobu Igari, an experience corner for skin care, makeup, and AI skin analysis, and a kitchen car. *
“BeautyFamilyFes vol.2” brochure cover
Cosmetic Midori operated by MAHALO Co., Ltd. (Head office: Handa City, Aichi Prefecture, Representative: Achiha
Yuki (hereinafter referred to as Cosmetic Midori) will hold a beauty festival “BeautyFamilyFes” targeting families and women on Monday, November 4, 2024.
vol.2″ will be held in a 2,000 square meter plastic greenhouse owned by Strawberry Farmers’ Field Gardening in Handa City, Aichi
Prefecture.
*This festival will feature Morngata Co., Ltd. (Headquarters: Nerima-ku, Tokyo, Representative: Tanaka)
By collaborating with Toshinori (hereinafter referred to as
“Morngata”) and challenging 300 people to create water gun art using SminkArt (*1), a paint made from discarded cosmetics, we will provide an opportunity to think about cosmetic waste and its upcycling. We will provide it.
Additionally, a makeup show will be held by beautician Shinobu Igari (* 2) as a special guest. *
In addition, more than 40 stalls and kitchen trucks active in the Chita Peninsula will open stores, and we aim to further revitalize the region by valuing connections between the region and people. “BeautyFamilyFes vol.2”: https://www.instagram.com/beautyfamilyfes
Background of the event
At a family event held at Cosmetic Midori in August 2023, we had more than 300 visitors a day, and among them, women of the child-rearing generation, as always, spend most of their time looking after their own skin. I learned that there is no.
This event served as an opportunity for us to think that there is something we can do.*
Taking on the challenge of crowdfunding to create a childcare room with a childcare worker, which is extremely rare for cosmetics specialty stores*
Thank you. In June of this year, we were able to open a nursery room, which is used by many people raising children.
We heard that we would like to hold an event like last year again, so we wanted to hold a beauty event in Handa that parents and children and women can enjoy.
*This time, we have further expanded the scale and are now open to people from various industries*.
We hope that this event will give you an opportunity to try your best at beauty once again.
Event details from last August 1
Event details from last August 2
Background to the tie-up with Morngata
As I have been running a cosmetics specialty store for many years, I have heard from customers that they don’t know when to get rid of their old makeup products that they no longer use or that are lying in their dresser…it would be a waste to throw them away… I would like to ask you carefully.
I was wondering if there was a way to use makeup products in a different way, and when I was looking into it, I came across SminkArt (*1) by Morngata. We would also like to take this opportunity to speak with Representative Tanaka of Morngata about our current thoughts.* As we talked about how we could give form to Tanaka’s thoughts on upcycling and our own thoughts, we came up with the idea of taking on this art challenge. By creating art with 300 people using cosmetics that would otherwise be discarded without being used up, we will provide an opportunity to think about disposal issues and the means of upcycling to reuse them. *
This is an event that even small children can participate in. Also, on the day of the event, with the cooperation of Mr. Shinobu Igari (*2) of the Cosmeros Association, we will hold a makeup show by a beauty specialist and a talk show to think about Cosmeros.
Left: magic water
Right: SminkArt Tokimeki Paint
Cosmeros Association Mr. Igarishinobu
(*1) An upcycle brand developed by Morngata. Patented technology “magic” We are developing a business that uses “water” to upcycle the contents of discarded cosmetics into paints, coloring materials for creating miscellaneous goods, printing ink, stationery, paints, building materials, resin, etc.
(*2) Hair and makeup artist who produces the WHOMEE brand.
Event details
BeautyFamilyFes vol.2 Pamphlet inside page
* “Kids have fun! Moms can look beautiful! Family event!” *
When you’re in the middle of raising a child, you put your child first and put yourself on the back burner…
I’ve seen many women give up on looking beautiful for a variety of reasons, not just raising children.
To those women who are always working hard! Refresh yourself using all five senses!
If mom was smiling. If the woman smiles. The whole family will smile… We want to create a cycle of smiles.
* We have prepared experiential content that will leave a lasting impression on your child. *
Cherish the experience. We want them to remember how much fun they had and want to come again.
BeautyFamilyFes vol.2 venue map
Furthermore, it is an opportunity to think about upcycling, which is still not something we are used to hearing about on the Chita Peninsula.
* Let’s think about the Cosmeros we can do! *
* Upcycle cosmetics that you can’t use and throw away! 300 people take on an art challenge! *
Date and time Monday, November 4, 2024 (Holiday)
10:00-16:00 Rain or shine
Location: Ichino Gardening premises 156-1 Tashiro-cho, Handa City, Aichi Prefecture 475-0948
3 minutes from Chitahanto Road Handa Chuo IC
Cost: Free participation (some paid content)
Content: ・Let’s create art with 300 people using discarded cosmetics! ・Make-up show, talk show, etc. on the main stage
・Experiences such as skin care experience, makeup experience, AI skin analysis diagnosis, etc. ・More than 40 stores offering food, merchandise, workshops, etc.
Goal: 2,000 to 3,000 visitors
About Morngata Co., Ltd.
SminkArt Tokimeku Paint
The founder started developing paints for makeup cosmetics, inspired by the idea of “wasting” cosmetics that were no longer used, which he felt while working in cosmetics research and development at his previous job. “magic”, which converts cosmetics into paints for the general public,
water and SminkArt kit” and multi-purpose coloring material “SminkArt” made from cosmetics.
The company sells products such as “Tokimeku Paint” and operates an event business, while developing and supplying printing inks, stationery, building materials, resins, paints, etc. made from cosmetics to the industrial market.
The company’s corporate philosophy is “By providing goods and services that are both practical and beautiful, we bring about economic and ecological sustainability.”
-Company information-
Name: Morngata Co., Ltd.
Representative: Toshinori Tanaka
Head Office: 3-7-40 Miharadai, Nerima-ku, Tokyo 177-0031
Company establishment: September 20, 2019
Business details: SminkArt kits, exciting paints, coloring stickers, Manufacture and sale of cosmetic art glue and other industrial materials
Introduction of supporting companies
Albion Co., Ltd. (Headquarters: Chuo-ku, Tokyo, CEO: Shoichi Kobayashi, hereinafter referred to as Albion) is a company that manufactures and sells high-quality cosmetics. We develop and manufacture all kinds of cosmetics, including skin care and makeup, and sell them through leading department stores and major cosmetics specialty stores nationwide.
Cosmetic Midori has been selling Albion cosmetics since the company was founded.
Albion official website https://www.albion.co.jp/
At the event, we are sponsoring a beauty booth.
・Albion Ignis cosmetics skin care experience
・Elegance makeup experience
・Makeup lesson by Albion Elegance exclusive makeup artist
・Video shooting of makeup lessons using a smart mirror
・Services that allow you to engrave elegance makeup products, etc.
* About supporting companies (partial introduction) *
・Toiro photograph/A very popular parent-child photographer in the Tokai region. On the day of the event, you will be able to take wonderful
parent-child photos in front of the art.
・Kaan to color/Hitohana member of the “Female Entrepreneurship Development and Promotion Project” sponsored by Aichi Prefecture Sells upcycled cloth accessories, bags, etc.
300 people donated art cloth.
We will also use cloth that would otherwise be thrown away.
・MELILA THE BEAUTY/Small face/warm beauty correction salon
There will be a small face demonstration on the mini stage.
・Handa Muscle Festival
On the day of the event, there will be a small bodybuilding
competition on the main stage.
About MAHALO Co., Ltd.
Cosmetic Midori store exterior photo
Cosmetic Midori, operated by MAHALO Co., Ltd., is a cosmetics specialty store founded in 1954.
It is a shop that is deeply rooted in the area, and is frequented by a wide range of customers ranging from teenagers to those in their 90s, and sometimes even three generations of parents and children visit the shop.
Our corporate philosophy is “to be a store where our customers feel happy, cheerful, and positive, and where they can continue to be beautiful and cute women now and in 5 or 10 years”, and we operate every day. Masu.
-Company information-
Name: MAHALO Co., Ltd.
Representative: Hiroki Achiha
Head Office: 1-202-1 Doiyamacho, Handa City, Aichi Prefecture 475-0914 Opening: May 1954
Company establishment: December 22, 2020
Business content: Cosmetics sales
Inquiries regarding this matter
MAHALO Co., Ltd. Cosmetic Midori Representative Director Hiroki Achiwa TEL: 0569-21-0782 MAIL: hiroki@cosmetic-midori.com
URL: https://www.cosmetic-midori.com/
The official Instagram that updates event, makeup, and skin care information from time to time is
Cosmetic green ▷ https://www.instagram.com/cosmeticmidori/
Beauty Family Fes▷ https://www.instagram.com/beautyfamilyfes/