MyVoice
[Survey on Cosmetics] More than 50% of men answered that they thought it was a matter of individual freedom when it came to wearing make-up, while 50% of respondents said, “I don’t see anything strange about men’s make-up and make-up as long as it suits the situation.” ” was less than 20%
*MyVoice*
Press release: September 10, 2024
[Survey on Cosmetics] More than 50% of men answered that they thought it was a matter of individual freedom when it came to wearing make-up, while 50% of respondents said, “I don’t see anything strange about men’s make-up and make-up as long as it suits the situation.” ” was less than 20%
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Approximately 56% of the skin care products and cosmetics they use are facial cleansers, and over 40% are lotions and lotions. Over 60% of skin care products and cosmetics users purchase them at drugstores. Over 30% of respondents said they shop online, with a higher proportion among women in their 40s to 60s*
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Regarding their thoughts on men wearing make-up, just over 50% said, “I think it’s an individual’s freedom,” and just under 20% said, “As long as it suits the situation, I don’t see any discomfort in men wearing make-up.” *
* My Voice Com Co., Ltd.* (Chiyoda-ku, Tokyo, President and
Representative Director: Kazuhisa Takai) is the *9th* “Cosmetics”* An internet survey was conducted from August 1st to 7th, 2024. We ask about the usage and purchasing status of skin care products and cosmetics, as well as men’s thoughts on makeup. We will inform you of the results of the investigation.
[Survey target] MyVoice survey monitor
[Survey method] Internet survey
[Survey period] August 1st to August 7th, 2024 [Number of respondents] 9,312 people
[Details of survey results]
https://myel.myvoice.jp/products/detail.php?product_id=31310
Regarding the skin care products and cosmetics they use (multiple answers allowed), 56.2% use facial cleansers and 42.5% use lotions and lotions.
Among women, 80 to 90% use facial cleanser, lotion, and lotion, over 60% use makeup remover, and over 50% each use foundation and eyebrow. For men, “facial cleanser” accounts for approximately 35%, while “shaving supplies” and “toner and lotion” account for 16-17%. Among men in their teens to 30s, just under 50% use facial cleansers, around 30% use lotions and lotions, and about 9% use milky lotions. *For more detailed data such as the continuation of the graph, click here You can view it from
Please be sure to confirm this when publishing or quoting survey results. -Inquiries-
For inquiries regarding the survey results, please contact the email address below.
otoiawase@myvoice.co.jp (in charge of MyEL)
-Company Profile-
My Voice Com Co., Ltd.
[Representative] Kazuhisa Takai, Representative Director
[Established] July 1999
[Capital] 161.83 million yen (including capital reserve)
[Business] Internet research, offline research, text mining, questionnaire database
[Location] 5th floor, Eiha Building, 3-17-11 Kanda Nishikicho, Chiyoda-ku, Tokyo [Company website] https://www.myvoice.co.jp/
*MyVoicecom Co., Ltd. is a research company of the ITOCHU Group that mainly provides internet surveys.
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