[Wonderlabo Co., Ltd.] Unraveling PMI from the marketing aspect – Marketing organizational structure including agency communication – [MarketZine
Day 2024 Autumn】
< *Wonderlabo Co., Ltd.*
Press release: September 11, 2024
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Unraveling PMI from a marketing perspective – Marketing organizational structure including agency communication – [MarkeZine Day 2024 Autumn] * overview *
Wonderlabo Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo,
Representative Director,
Hiroyuki Hirono (hereinafter referred to as our company) is an event called “MarkeZine Day 2024” where leaders who will make business leap forward with the power of marketing gather.
At “Autumn”, we will be holding a session to explain PMI from a marketing perspective with Mr. Miyazaki of Belluna Co., Ltd. and Mr. Maruyama of WonderConsulting Co., Ltd.
What is MarkeZine Day 2024 Autumn?
“MarketZine
“Day” is an event held by the marketing media “MarketZine” where key people from various industries talk about trends, examples, and know-how related to advertising and marketing.
This season’s theme is “What can marketing do?” and includes standard themes such as “branding,” “BtoB marketing,” and “consumer insights,” as well as the latest themes such as “generative AI” and
“post-cookie.” We are holding sessions on various topics.
Session content
Belluna Co., Ltd., which we are assisting with marketing strategies, has grown to have a diverse range of companies under its umbrella, including acquiring companies through M&A and launching new
subsidiaries of its own.
In line with this, there is a need to create a foundation for effectively running a common marketing PDCA cycle throughout the company.
We will explain how companies with different corporate cultures and subsidiaries started from scratch have used marketing thinking to build a PDCA cycle from the beginning and create a foundation for smooth operation.
Belluna Co., Ltd.
The company operates a wide range of businesses, including apparel and miscellaneous goods, cosmetics and health foods, gourmet food, nurse-related businesses, database utilization businesses,
kimono-related businesses, and property businesses.
This time’s speaker: Satoshi Miyazaki (Deputy Manager, E-Marketing Office, E-Marketing Department, EC Business Headquarters and Counselor, 3rd Planning Office, Planning Headquarters)
Joined Belluna Co., Ltd. in 2011. Engaged in web marketing for general mail order business (Belluna, Interior),
Experienced in web marketing work for a group company (large size apparel specialty store). In addition, we launched a new business (EC mall), web marketing operations, and web marketing redesign of group company (travel OTA) business. We also provide in-house support for Rakuten and Amazon. At the same time, he has experience in migration projects from Adobe Analytics to Google Analytics, CDP construction, and Tableau implementation projects, and has conducted data marketing.
Head office location: 4-2 Miyamotocho, Ageo City, Saitama Prefecture 362-8688 Business content: Apparel and miscellaneous goods business / Cosmetics and health food business / Gourmet business / Nurse-related business / Database utilization business / Kimono-related business / Property business
Homepage: https://www.belluna.co.jp/
*Wonderlabo Co., Ltd.*
With the philosophy of “marketing for everyone,” we produce hundreds of marketers each year through a marketer training project approved by the Ministry of Health, Labor and Welfare. Based on the philosophy of “Scientific excitement”, we are developing a number of creative education programs for the next generation.
This time’s speaker: Hiroyuki Hirono (Representative Director)
Speaker background: Joined Works Applications Co., Ltd. as a new graduate. Experienced in corporate sales/development/consulting in the EC consulting business. Moved to CyberAgent Co., Ltd. and engaged in web marketing operations and new client development for a wide variety of national clients. Responsible for the new education business “Makecan” developed by DMM LLC. After that, he became the CMO of a start-up company and gained experience in brand marketing strategy in the digital field for a general agency, and then established Wonderlabo Co., Ltd., where he continues to work today.
Head office location: Gotanda Sun Heights Building 2F, 1-26-2 Nishigotanda, Shinagawa-ku, Tokyo 141-0031
Business content: Marketing consulting/Marketing training
business/Sports marketing
Homepage: https://wonderlabo.co.jp/
*WonderConsulting Co., Ltd.*
With the philosophy of “marketing for everyone,” we provide all-in-one marketing consulting, working backwards from management strategy, from large companies to small and medium-sized businesses, ventures, and startups.
This time’s speaker: Haruya Maruyama (Representative Director and CEO) Speaker background: After graduating from the Department of
Information Engineering, Faculty of Science and Technology, Keio University, joined Recruit Co., Ltd. as a new graduate. As a representative of a major corporation, he was engaged in solving a wide range of client issues, from marketing strategy to organizational reform, and was awarded full-year MVP in his first year. Transferred to the client promotion department and gained experience in planning and promoting sales strategies and business development. After that, the American investment bank Houlihan
Participated in Lokey Inc. as a strategic consultant.
Business strategy including cross-border, new business strategy, venture investment, M&A for clients in various industries such as food and energy.
Experienced in consulting projects on themes such as strategy and value improvement. Then Google
Participated in Japan as an account strategist. We provide consistent consulting services from business/marketing strategy planning to implementation support such as advertising operational support. Established WonderConsulting Co., Ltd. to provide hands-on consulting services such as strategy planning, organizational support, and policy implementation in the marketing field.
Head office location: Gotanda Sun Heights Building 2F, 1-26-2 Nishigotanda, Shinagawa-ku, Tokyo 141-0031
Business content: Marketing consulting business