Following the mannequin “PICT”, which is conscious of genderlessness and diversity, we begin renting the abstract mannequin “calm”, which proposes new basics.
*Addis Muse Co., Ltd.*
Press release: September 11, 2024
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Following the mannequin “PICT”, which is conscious of genderlessness and diversity, we begin renting the abstract mannequin “calm”, which proposes new basics.
*~One of the best mannequin development capabilities in Japan.Produced from prototype using in-house technology~*
Addis Muse Co., Ltd. (Headquarters: Chuo-ku, Tokyo, Representative: Takuya Takahashi) will release a new mannequin “calm /
We have started renting “Calm”. “Calm” is a new basic abstract mannequin series developed to match the highly versatile mannequin style.
Addis Muse’s new mannequin “calm”.
* Aiming to create new value from future exploration type (proposal type) to market needs type *
Addis Muse has one of the largest numbers of mannequin sculptors in Japan, which is on the decline, and has been supporting a wide range of display industries for over 40 years. As the bustle returns to department stores and commercial facilities and a return to the real world progresses, we continue to release mannequins that are in line with the times, with the desire to “reincrease the value of mannequins in stores.”
When developing mannequins, our basic policy is to balance creativity and practicality, and we strive every day to continue to be a company that proposes new value to the market.
“PICT /” announced in May 2024
“Picto” is a mannequin series developed in response to social issues such as diversity and genderlessness, and was released as a
“future-exploring type (proposal type)”.
“PICT/
“Picto” is a mannequin series created in pursuit of innovation to meet new needs, such as eliminating gender, age, style, and front and back.It has received high praise for its unique form and concept. Mannequin “PICT”, which aims for free display expression regardless of gender, body shape, front or back, will be available for rental from May 2024.
*Abstract mannequin with a relaxed and natural pose*
Addis Muse’s new mannequin “calm” is a new abstract mannequin developed with a relaxed feeling and natural pose in mind.
Designed in the abstract mannequin category that is most commonly used on the current market, it has been researched and developed so that it can be used with a high degree of freedom in a variety of display situations.
“calm /
Not only can it be configured with “Calm” alone, but it can also be combined with Addis Muse’s mannequin series “Remy & Luke”, “Coton”, “Sap”, etc. to create an even wider range of scenes.
URL: https://www.addismuse.co.jp/mannequin-rental/series/calm/
* Example of combination with existing mannequin series *
Calm x Sap series
Calm × Coton series
Calm x Remy & Luke series
*Now that fashion is diversifying, mannequins that are easier to use* Displays that suggest lifestyles have increased in recent years. This trend can also be seen in the fashionable workwear, outdoor wear, and sportswear departments.
“Calm” is available in a lineup of poses selected to suit a variety of situations, and will fit well in these sales areas.
In terms of design, the overall design features a familiar, plain face with soft abstractions and a natural-looking body.
The standard size has a heel height of 4.5cm, which is the height often seen on the market.
*A wide variety of exhibition configurations*
By having a sitting pose, you can create compositions that take advantage of height differences.
In addition, having ladies and gentlemen in the same series increases the variety of combinations and expands the range of locations and opportunities for use.
Poses selected with space-saving exhibition in mind make it possible to create VP designs using mannequins without being affected by the exhibition space.
calm F1221
calm F1222
calm F1223
calm F1223-B
calm F1224
calm M1321
* Poses that convey a feeling of natural conversation and communication* “calm /
“Calm” is characterized by a pose with a slightly angled face and arms. By doing this, we were conscious of developing the system so that when the mannequins are combined, the connections and
relationships between people will appear natural. A pose like F1223-B that makes it easy to show off your bag or watch has the effect of drawing the eye to your hands.
URL: https://www.addismuse.co.jp/mannequin-rental/series/calm/
*Company profile*
At Addis Muse, we assist our customers in their desire to learn more about our products and services, and as a comprehensive display company, we strive to create sales spaces that sell. Since our founding, we aim to be a company that can fulfill the wishes of customers who want to promote sales with a one-stop service, and a company that is close to our customers, using all of the experience and ideas we have cultivated over the years.
Company name: Addis Muse Co., Ltd.
Representative: Representative Director and President Takuya Takahashi Established: September 1978
Capital: 97.5 million yen
Address: Muse Nihonbashi Building, 1-6-4 Nihonbashihamacho, Chuo-ku, Tokyo 103-0007
TEL: 03-3865-9322 (Main) URL: https://www.addismuse.co.jp/
*For inquiries regarding this matter*
Addismuse Co., Ltd. Marketing Department | marketing@addismuse.co.jp (e-mail)