[Daiichi Sankyo Healthcare Co., Ltd.] Announcement of conclusion of contract regarding acquisition of sports protein supplement brand “DNS”
*Daiichi Sankyo Healthcare Co., Ltd.*
Press release: September 11, 2024
**
Announcement of conclusion of contract regarding acquisition of sports protein supplement brand “DNS”
*Daiichi Sankyo Healthcare makes full-scale entry into the nutrition and exercise field*
Daiichi Sankyo Healthcare Co., Ltd. (Headquarters: Chuo-ku, Tokyo, President: Takahiro Uchida, hereinafter referred to as the “Company”) is managed or serviced by the Japan Industrial Promotion Organization Group (Headquarters: Minato-ku, Tokyo, Representative: Jun Tsusaka). Investment limited partnership and Exempted
Limited
In September of this year, we entered into an agreement with DNS Co., Ltd. (Headquarters: Minato-ku, Tokyo, President: Atsushi Nakagawa), in which Partnership has invested, to acquire DNS, the company’s sports food and supplement brand including proteins and amino acids, and related assets. We would like to inform you that the agreement has been concluded on the 11th of this month.
“DNS” is a brand that has been supported by many top athletes for over 20 years, offering protein powders, drinks, EAA, and other supplements developed based on cutting-edge sports nutrition. These products are sold through a wide range of channels, including sports retailers and EC (electronic commerce), and are used by over 500 teams in a variety of sports, including professional and amateur teams.
When developing our products, we actively incorporate the latest research results in nutritional science, and pay particular attention to taste and ease of drinking, establishing our reputation as “delicious protein that helps improve performance.” In addition, INFORMED, an international anti-doping certification program, We are the first domestic manufacturer to introduce CHOICE (Informed Choice) and have received certification, earning us high praise for our approach to safety and quality control.
Our company has expanded its business domain from OTC medicines to functional skin care, oral care, and foods, and has adopted the corporate slogan “Fit for *You*”.
We are striving to become a partner in creating a healthy lifestyle. By acquiring DNS, we will make a full-scale entry into the field of nutrition and exercise, which are essential for daily health, and will contribute to improving the quality of life of consumers.
* 1． Purpose of transfer*
In recent years, the domestic market for proteins has grown
significantly due to the increase in the number of people playing sports and the spread of active lifestyles. On the other hand, when looking at the Japanese population as a whole, the daily protein intake has not reached the target amount, and it is still pointed out that there is a deficiency. Under these circumstances, demand for proteins and supplements is expected to continue to expand in the future as people become more health-conscious.
We aim to further expand the DNS sports nutrition field (*1) based on the product development capabilities and sales channels we have cultivated over the years, and as a pharmaceutical company, we are involved in daily health maintenance and promotion. By applying our knowledge and marketing know-how, we will aim to further strengthen our brand and further improve added value, with an eye toward cultivating new fields and customer groups.
*2. Main products to be transferred*
Standard protein…Protein whey 100, The Protein, etc.
High spec protein…Whey protein SP, whey protein HMB & creatine, etc. Supplements…………EAA PRO, BCAA, creatine, glutamine, etc.
Drinks……………………ProX, Hydrate Pro, Red, etc.
*3. Contract conclusion date*
Wednesday, September 11, 2024
* 4． Overview of Japan Industrial Promotion Organization Group* Trade name: Japan Industrial Promotion Organization Group
Representative: Jun Tsusaka
Location: 17th floor, Atago Green Hills MORI Tower, 2-5-1 Atago, Minato-ku, Tokyo
Established: December 2014
*5. Overview of DNS Co., Ltd.*
Business name: DNS Co., Ltd.
Representative: Jun Nakagawa
Location: 1st floor, ICON PLACE SHIBAKOEN, 3-2-18 Shiba, Minato-ku, Tokyo Established: April 2019
Business content: Planning and sales of protein supplements for sports *6. About Daiichi Sankyo Healthcare*
Based on the Daiichi Sankyo Group’s (*2) corporate philosophy of “providing pharmaceuticals that meet diverse medical needs,” Daiichi Sankyo Healthcare offers over-the-counter (OTC) medicines that consumers can select and purchase themselves. We are developing our business.
Currently, we are expanding our business domain beyond OTC drugs to include functional skin care, oral care, and foods, and have adopted the corporate slogan “Fit for *You*.”
We are striving to become a partner in creating a healthy lifestyle. Through these businesses, we promote “self-care” where everyone protects and takes care of their own health, and contribute to the realization of a society where everyone can stay healthy and beautiful.
*1 Sports nutrition field: Food field such as supplements and drinks targeted at athletes and sports enthusiasts.
*2 The Daiichi Sankyo Group is engaged in the business of innovative drugs (new drugs), vaccines, and OTC drugs.
* -Release original text (PDF)-*
https://www.daiichisankyo-hc.co.jp/content/000138089.pdf