The new future TV “ABEMA” will break records with strong viewing in the summer of 2024.The number of weekly viewers during the summer period of romance programs has grown by 137% compared to last year, led by “Today I Like”, “Shuffle Island” and “Ookami-kun”
*ABEMA*
Press release: September 11, 2024
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The new future TV “ABEMA” will break records with strong viewing in the summer of 2024.The number of weekly viewers during the summer period of romance programs has grown by 137% compared to last year, led by “Today I Like”, “Shuffle Island” and “Ookami-kun”
*Sports content such as “UEFA EURO 2024(TM)” and “MLB” are also booming, and the number of monthly viewers on TV devices in July is also a new record*
We are pleased to inform you that the new future TV “ABEMA” has been popular in summer 2024 and has broken multiple records. (*1)
(*1) Some programs on “ABEMA” can be viewed for free, and all programs can be viewed by registering for the premium plan “ABEMA Premium” which costs 960 yen (tax included) per month.
* ■The number of weekly viewers during the summer period for romance programs increased by 137% compared to last year, led by “Kyou Suki,” “Shuffle Island,” and “Ookami-kun” *
* Sports content such as “UEFA EURO 2024(TM)” and “MLB” is also booming, and the number of monthly viewers on TV devices in July reached a new record *
Monday, August 12, 2024
The number of weekly viewers (WAU: Weekly Active Users) of romance programs during the summer period from 2024 to August 18, 2024 (Sunday) has increased by 137% compared to last year. This summer, “Today, I fell in love” follows current high school students with the theme of “a school trip of love.” ” new series “Today, I fell in love. “Summer Vacation Edition 2024” and the new season of “Shuffle Island” where beautiful men and women in swimsuits fall in love with each other on an island in the middle of summer, “following their instincts”.
Romance works such as “Season 5” and “Kimi to Ookami-kun ni Don’t Be Deceived”, which has a high school girl as the main character, were a big success, and the results show that many viewers actually watched them during the Obon holidays. Ta.
In addition, the number of monthly viewers (MAU: Monthly Active Users) on TV devices in July was
Updated the all-time high excluding the period of 2022. The reason for this is that, as sports-related content was booming this summer, an increasing number of users are now enjoying watching sports on large screens wherever they like.
“UEFA EURO” was held from June 15th (Saturday) to July 15th (Monday), 2024. 2024(TM), all 51 games will be broadcast live for free for the first time in Japanese history (*2). In this tournament, the opening match, round*16, and final three
Makoto Hasebe, who served as a special commentator for the match, former Japan national team defender Tomoaki Makino, Kazuyuki Toda, who returned as a commentator for the first time in about a year and a half, and current Japan national team defender
Many viewers enjoyed the commentary unique to ABEMA, including Daiki Hashioka’s first commentary.
In addition, from Saturday, July 20th to Saturday, July 27th, 2024, we will be holding a program titled “Abema Baseball WEEK” that will feature baseball content from Japan and the United States, including official MLB (Major League Baseball) games and baseball events held in Japan. Live broadcast for free every day for 8 days. The “Japan-Korea Dream Players Game” is a one-night-only battle between former Japanese and Korean legends on the 22nd (Monday), and the once-a-year Nippon Professional Baseball banquet “MyNavi All-Star Game” will be held on the 23rd (Tuesday) and 24th (Wednesday). 2024”,
We have delivered a week full of baseball with free live broadcasts of notable games between Japan and the United States, including the MLB game between the Los Angeles Dodgers and San Francisco Giants on Thursday the 25th.
In addition, on Sunday, July 28, 2024, Japan’s highest martial arts event “Yogibo presents” was held at Saitama Super Arena.
“Chou RIZIN.3” on “ABEMA PPV ONLINE
All matches will be broadcast live on “LIVE”. A lot of content that attracts a lot of attention will be broadcast, including the fateful confrontation between Mirai Asakura and Ren Hiramoto, and a special program that broadcasts the pre-game situations of the tournament participants for free. The number of weekly viewers (WAU: weekly active users) for the period from Monday, July 22, 2024 to Sunday, July 28, 2024 exceeded 28 million.
ABEMA aims to provide a service experience that is not tied to time or location, and we will continue to strive to improve accessibility so that you can enjoy our content not only on smartphones but also on a variety of devices such as connected TVs, tablets, and PCs.
The new future TV “ABEMA” will continue to provide attractive content to as many people as possible, and will create more convenient services by leveraging its technological capabilities that enable stable, high-quality video distribution. We will strive to
(*2) This is the first time in Japanese history that all of the current number of UEFA EURO games (51 games in total) will be broadcast live for free.
*When using images, please credit [(C) AbemaTV, Inc.].