Hinodeya Confectionery Industry Co., Ltd.
[Hinodeya Confectionery 100th Anniversary x JA Zennoh Toyama] Delicious food from Toyama is here! “Toyama Rice and Food Festival” at Sasaraya Tateyama Main Store Hinodeya Confectionery Industry JA Zennoh Toyamato Hinodeya Confectionery’s big food event in Toyama! ……
Hinodeya Seika Sangyo Co., Ltd. (Headquarters: Nanto City, Toyama Prefecture, President and CEO: Yohei Kawai), a 100-year-old rice cracker manufacturer, has collaborated with JA Zen-Noh Toyama to sell products made in Toyama Prefecture at its directly managed store [Sasaraya Tateyama Main Store]. We will hold a gourmet event using agricultural and livestock products.
We planned this event to help local people learn more about Toyama’s food, including Toyama rice. As a company that manufactures and sells rice crackers made from 100% Toyama rice, we believe this is a good opportunity for everyone to learn about the deliciousness of Toyama rice. On the day of the event, we will have new rice, delicious Toyama gourmet food, and event-limited products, so please enjoy them. Event details
■[JA Zennoh Toyama] Toyama Umaimon Market held
They will be sold at the entrance of Sasaraya Tateyama main store. ・Reiwa 6 year new rice Tentaku・Koshihikari
・Toyama beef skewers ・Toyama gyugyu croquettes ・Toyama pork dumplings ・Frankfurter using Toyama pork ・Chiffon cake using rice flour from Toyama Prefecture ・Vegetables from Toyama Prefecture
Craft beer from Nanto City’s NAT.BREW will also be on sale during the event. We sell craft beers on draft, including the special white ale “Arare White Ale,” which uses Sasaraya’s arare.
■[Limited quantity] Arale White Ale
[Hinodeya Confectionery 100th Anniversary x NAT.BREW]
In collaboration with “NAT.BREW”, a craft beer manufacturer and seller located in Inami, Nanto City, Toyama Prefecture, we have collaborated with “Arale White”, a beer made using unglazed beer from our long-selling product “Kaori Senmai”. Ale” has been completed. Nanto water is essential for both beer brewing and rice cracker making. Both companies’ aspirations to enliven Nanto coincided, and we created a collaborative product that takes advantage of Nanto’s charm. This white ale has a clean and easy-to-drink finish, and the aroma of unglazed rice, unique to Arale, has been added to create a beer that can be enjoyed both in aroma and flavor.
■Goody bag sales
[Hinodeya Seika x JA Zennoh Toyama]
Packaged in a cute tote bag by Kyusuke, the PR representative for Hinodeya Confectionery’s 100th anniversary.
Special collaboration goodie bags for this event, limited edition of 200 bags 8P White Shrimp Oval /8P Kobu Persimmon /8P Kaori Senmai
3P Tomomi Packed Rice/Sekihan Packed Rice/Packed Porridge
Base price: 2,000 yen (2,160 yen including tax)
■[Event limited] Tomomi Tomi Dango sales
[Hinodeya Seika x JA Zennoh Toyama]
Toyama’s new rice is produced in a way that is “delicious, safe, and reliable.” Event-limited dango using [Fufufu]
Mitarashi/grilled soy sauce/grained red bean paste 3-bottle set each price 390 yen including tax *Only 3 types of dango available
Toyama rice and food festival
■Date and time: September 14th (Sat) 10:00-16:00
Location: Sasaraya Tateyama main store
21 Sawabata, Tateyama-cho, Nakashinkawa-gun, Toyama Prefecture TEL: 076-463-6011
Sasara-ya business hours: 9:00-18:00
Toyama rice story Toyama, the rice producer
Abundant snowmelt water from the Tateyama Mountain Range of the Northern Alps flows through many rapid rivers, including the seven major rivers, and irrigates the Toyama plains. The water, which is rich in minerals, not only makes the land fertile, but also cools the rice plants even in the hot summer months.
Toyama residents are known for their hard work and tenacity. Their seriousness and tenacity are put to good use in the time-consuming process of rice production. We grow delicious Toyama rice using the techniques and sincerity we have cultivated over many years as a rice producer.
Source: JA Zennoh Toyama https://www.zennoh.or.jp/ty/
JA Zennoh Toyama
With the management philosophy of “a bridge that connects producers and consumers with peace of mind,” we conduct various businesses to create an environment where producers can farm with peace of mind, while at the same time ensuring the safe and stable consumption of produced agricultural and livestock products. We will contribute to the local community by delivering our products to people.
-JA Zennoh Toyama Official Website-
https://www.zennoh.or.jp/ty/
NAT.BREW
“NAT.BREW” is located in Inami, Nanto City, Toyama Prefecture, and produces and sells craft beer.
The owner came across a craft beer brewery in Portland, Oregon, USA, and started brewing after seeing craftsmen create delicious beer, attract people, create a community, and build a town. Under the theme of “indigenous brewing,” we brew craft beer that makes use of local Toyama ingredients.
-NAT.BREW Official Website-
https://www.nat-brew.com/
Sasara shop
Sasara-ya is a directly managed store operated by Hinode-ya Seika Sangyo Co., Ltd. “Shiroebi Kikou” is a fragrant grilled shrimp made from Toyama Bay’s precious white shrimp nurtured by the rich ocean and 100% rice produced in Toyama Prefecture, as well as seven unique types of arare, kakimochi, and rice crackers in one package. We sell a wide range of snacks, gifts, and souvenirs that will please both children and adults, such as “Uta Zukushi.”
There are 15 directly managed stores nationwide, and Sasara-ya products can also be purchased at the Sasara-ya official online shop. Sasaraya official online shop URL: https://www.sasaraya-kakibei.com Company Profile
Founded in 1924. A rice cracker manufacturer celebrating its 100th anniversary. We hope to bring happiness to many people through rice crackers, which are deeply connected to Japan’s history, climate, and traditional culture. We deliver safe and secure products to our customers with the slogan “Local Production Certification,” which certifies that we use locally sourced raw materials and manufacture products locally.
Hinodeya Seika Sangyo Co., Ltd. Head office location: 411 Tanaka, Nanto City, Toyama Prefecture Founded: 1924 Capital: 80 million yen Number of employees: 353 (as of February 29, 2024) Representative: Yohei Kawai, President and CEO Corporate site URL :
https://www.hinodeya-seika.com/
*All photo illustrations in the press release are for illustrative purposes only.