Influencer marketing platform “AnyTag” and creator growth platform “AnyCreator” launch new features that utilize generative AI to improve operational efficiency and content quality
*AnyMind Group Co., Ltd.*
Press release: September 12, 2024
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Influencer marketing platform “AnyTag” and creator growth platform “AnyCreator” launch new features that utilize generative AI to improve operational efficiency and content quality
*Using data from over 4,500 past marketing campaigns, generation AI enables drafting of optimal recruitment information and PR posts to attract influencer interest*
AnyMind Group Co., Ltd. (read: AnyMind Group, Representative Director and CEO: Sogo)
On the influencer marketing platform “AnyTag”, Kosuke has added a function to create a text draft of public recruitment information for marketing campaigns using generative AI, and on the creator growth platform “AnyCreator”, he has added a function to post PR using generative AI. We have launched new features for drafting content.
* ■Development background*
AnyTag allows you to publicly invite over 80,000 influencers across Asia to participate in your project. In order to invite the
participation of many influencers, brand companies are focusing on creating public recruitment information that will attract attention. On the other hand, the quality of the content depends on the individual’s writing ability, and there is a problem that it takes time.
In AnyTag’s public marketing campaign, the flow from providing instructions on posting content to requesting corrections is completed on the platform “AnyCreator” for creators. However, there were cases where influencers created posts that did not meet the campaign’s essential requirements, and it took a lot of man-hours to request corrections. By utilizing generative AI to address these issues, it is possible to significantly improve operational efficiency.
■Summary of new features
1.Creating a draft of public recruitment information for marketing campaigns Brand companies can simply input the URL and description of the product or service they want to promote, as well as the outline of the marketing campaign, and using AnyTag’s past 4,500 public campaign data, AI will generate information that will attract influencers’ interest. Draft the recruitment information.
2. Drafting PR submission content
AI creates post drafts that meet campaign requirements, minimizing oversight of requirements. Furthermore, by copying and pasting the content of an influencer’s regular posts into AnyCreator, it is possible to generate a draft that reflects the influencer’s
personality. This allows you to differentiate yourself from other influencers and come up with ideas for creating unique and memorable posts.
* ■Influencer marketing platform “AnyTag” *
AnyTag provides services such as influencer selection and casting based on insight analysis, insight analysis during campaign
implementation, and real-time reporting of posts. This is an influencer marketing platform that can also be used as an operations management tool. Additionally, since these functions can be managed on one platform, it is possible to seamlessly utilize the accumulated data. AnyTag has access to over 790,000 influencers from over 45 countries and regions around the world as of the end of June 2024. URL: https://anytag.jp/ja/
* ■Creator growth platform “AnyCreator” *
The creator growth platform “AnyCreator” provides a variety of support services including an account analysis function for channel and account growth, introduction of PR projects for brand companies, etc., and a “My Link” function that allows you to display SNS accounts all at once. We support the activities of creators and influencers from every angle. The above functions are available using the free mobile app (iOS,
Available from Android) and web version platforms.
URL: https://any-creator.com/
* ■About AnyMind Group*
AnyMind
Founded in Singapore in 2016, Group is a technology company with offices in 15 countries and regions, mainly in the Asian market. We have developed 10 platforms and solutions in areas such as EC, marketing, production management, and logistics. “BPaaS” (Business Services) combines a platform and operational support.
Process as a
By providing a service model, we promote DX, improve operational efficiency, and save labor, contributing to the growth of our clients’ businesses. Listed on the Tokyo Stock Exchange Growth (Securities code: 5027).
Company name: AnyMind Group Co., Ltd.
Established: April 2016
URL: https://anymindgroup.com/ja/
Location: Roppongi Hills Mori Tower 31F, 6-10-1 Roppongi, Minato-ku, Tokyo Representative: Kosuke Sogo, Representative Director and CEO base
: Japan (Tokyo, Saga), Singapore, Thailand (Bangkok: 2 locations), Vietnam (Ho Chi Minh, Hanoi), India (Mumbai, Delhi, Bangalore), Indonesia (Jakarta, Banten), Philippines, Taiwan, Hong Kong, Malaysia ( Kuala Lumpur/Petaling Jaya), Cambodia, United Arab Emirates, Shanghai, Shenzhen, South Korea, Saudi Arabia
Business overview:
Brand commerce business
A platform that provides one-stop support for brand companies and individuals such as influencers and creators, from brand design and planning centered on the EC and D2C fields, production management, EC site construction and operation, marketing, and logistics management. Developed and provided.
Partner growth business
We provide support services for monetization and brand growth using our own platform for publishers and creators who operate web media and apps.