[Adastria Co., Ltd.] First collaboration between Umbro, which celebrates its 100th anniversary this year, and ALAND, a select brand from Korea!
*Adastria Co., Ltd.*
Press release: September 12, 2024
**
Umbro, which celebrates its 100th anniversary this year, and ALAND, a select brand from Korea, collaborate for the first time!!
*4 types for unisex use will go on sale from September 12th* * “Good community co-creation company” with the mission of “Play fashion!” Adastria Co., Ltd. (Headquarters: 2-21-1 Shibuya, Shibuya-ku, Tokyo, President and CEO: Kimura)
ALAND, developed by Osamu Osamu, will be releasing 4 types of collaboration items with Umbro at ALAND stores and the official web store from Thursday, September 12, 2024.
It will be sold at .st. *
ALAND, the only lifestyle select shop that discovers up-and-coming Korean designers and subcultures and transmits their value to the market in the most attractive way, is collaborating for the first time with the globally popular British-born football brand Umbro. . We offer four unisex items: a track jersey, pullover, nylon blouson, and nylon pants.
Inspired by the fictional soccer team ALAND, we designed an original emblem logo on the track jersey, nylon blouson, and nylon pants. The pullover features the ALAND logo, and every item incorporates ALAND elements.
Completely original and limited edition that can only be obtained in Japan.
* ■Umbro collaboration item summary *
Release date and time: September 12, 2024 (Thursday) 10:00 *Store sales will follow the business hours of each store.
Deployment channel ALAND store / Official web store .st
Special site https://dot-st.to/m/aland_umbro
* ■Product details *
A track jersey characterized by its compact size. The original emblem logo is embroidered with the founding year of ALAND, which started in 2005 in Hongdae, Korea, making it a focal point.
Product name: UMBRO×ALAND / Short track jersey
Price: 16,500 yen (tax included)
Color options: Light gray (12) / Ivory (52) / Navy (88)
Size: M/L
A nylon zip blouson with a focus on color and lines. Just like the track jersey, the original emblem logo is embroidered with the founding year of ALAND, which started in 2005 in Hongdae, South Korea. Product name: UMBRO×ALAND / Nylon track blouson
Price: 17,600 yen (tax included)
Color options: Light gray (12) / Black (19) / Navy (88)
Size: M/L
A uniform pullover with a line design. The key point is the curved lines that create movement when viewed from the front or back. Made of lining material that is easy to mix and match throughout the season. Product name: UMBRO×ALANDALAND / Uniform pullover
Price: 12,100 yen (tax included)
Color options: Light gray (12) / Black (19)
Size: M/L
Nylon pants with accents of color and lines. This is a set product with a nylon ZIP blouson. Just like the set product nylon ZIP blouson, the original emblem logo designed with the year of ALAND’s founding is a focal point.
Product name: UMBRO×ALAND / Nylon track pants
Price: 13,200 yen (tax included)
Color options: Light gray (12) / Black (19) / Navy (88)
Size: M/L
* ■About umbro *
A football brand born in Manchester, England, 100 years ago in 1924. The brand has brought many innovations to the world of sportswear and sports tailoring. Umbro combines a tradition of sports tailoring with modern football culture to create innovative and time-honored football wear, boots and equipment that blend performance and design. -URL- https://store.descente.co.jp/umbro/
* ■About ALAND *
Established in 2005, ALAND is the only select shop that discovers up-and-coming Korean designers and subcultures and transmits their value to the market in the most attractive way. We offer a space where you can experience fashion, design, and culture, not just a place to buy and sell things. In South Korea, we have 10 directly managed stores, including trend-setting locations such as Myeong-dong, Hongdae, and Garosu-gil. Outside of South Korea, we have global operations in the United States, Thailand, and Japan.
-Official web store .st (dot Esty) – https://www.dot-st.com/aland/ -Instagram-@aland_jp (https://www.instagram.com/aland_jp/?hl=ja)
* ■About Adastria Co., Ltd. *
Adastria Co., Ltd. (Representative Director and President: Kimura Osamu) is a casual fashion specialty store chain with approximately 1,500 stores in Japan and overseas, carrying over 30 group brands such as Global Work, Nicoando, and Lawry’s Farm. Celebrating its 70th anniversary in 2023, Play
With our mission of “fashion!”, we aim to become a “good community co-creation company” that creates an open community where people and information can exchange and creates new value.
-Headquarters location- Shibuya Hikarie, 2-21-1 Shibuya, Shibuya-ku, Tokyo 150-8510
-URL- https://www.adastria.co.jp/