[Aderans Co., Ltd.]
A new color with a matte and chic impression is now available on the electric shampoo brush that can create dense foam in 15 seconds! “AWANIST” cleans your hair and scalp like a good face wash KURO *Aderans Co., Ltd.*
Press release: September 12, 2024
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A new color with a matte and chic impression is now available on the electric shampoo brush that can create dense foam in 15 seconds! “AWANIST” cleans your hair and scalp without makeup, just like a good face wash.
KURO
*Pre-sales start from September 17th (Tuesday) on support purchase service “Makuake”*
Aderans Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, Representative Director and President Suzuki
Hiromasa) will be selling the new color “KURO” of the electric shampoo brush “AWANIST”, which can automatically create micro-sized dense foam, on the support purchase service “Makuake” in September. Pre-sale begins on the 17th (Tuesday).
* ▶* “Makuake” AWANIST KURO project page *Scheduled to be released on Tuesday, September 17th
* https://www.makuake.com/project/awanist_black/*
AWANIST (KURO)
AWANIST is an electric shampoo brush that combines dense foam, vibration, and red LED to easily create fine, micro-sized foam that is difficult to create by hand. Last spring, when we pre-sold “white” at “Makuake”, we received a great response, reaching the target amount in just 9 minutes after sales started, and now we have added a new color “KURO”. I will. The matte black with a matte finish creates an elegant impression with its chic coloring, and was developed to blend in not only in the bathroom or washroom but also anywhere in the room.
The role of the foam when shampooing is to “absorb and float away sebum and dirt from the scalp.” Therefore, this product was developed with a focus on fine-grained “bubbles.” The “foam” envelops the hair and acts as a cushion, reducing friction between the hair when shampooing. It also has a 3-minute vibration mode, which is inspired by the time it takes to shampoo at a salon (approximately 3 minutes).
* ■Product features*
* ▶* * Generates fine, dense foam in just 15 seconds*
AWANIST automatically creates dense foam by forcing the injected shampoo along with air through a fine-mesh filter inside the device. Using AWANIST, you can generate fine-textured microbubbles that are difficult to make by hand in just 15 seconds.
Foam made with Awanist Scalp Shampoo without using AWANIST (microscope image) Foam created using AWANIST scalp shampoo (microscope image)
* ▶* * Packs hair and scalp with dense foam and absorbs sebum dirt*
The fine foam created by AWANIST lifts sebum and waste products, making it easier to remove dirt. In addition, it is equipped with a 3-minute vibration mode, inspired by the time it takes to shampoo at a salon (approximately 3 minutes), and a red LED lights up while it is in operation.
By applying the brush to the scalp in vibration mode and gently washing the entire scalp in a sliding motion, it comfortably removes dirt from the fine details. Two types of silicone brushes with different hardness are included, so you can use them according to your preference. After washing your entire scalp, apply a “foam pack” with the foam on for as long as you like, and your head will be moisturized and you can enjoy a pleasant relaxing time.
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The foam made by hand and the foam made with AWANIST were placed in a petri dish, and ester oil (synthetic oil-based ingredient used in cosmetics and hair conditioners), which was made to look like sebum, was added with a dropper to compare the degree of oil adsorption (in-house research). , observed with an optical microscope)
Image *1
* ▶* * Adopts an ergonomic design that fits comfortably in your hand*
We have adopted an ergonomic design and designed it with a shape that fits people’s hands, regardless of their dominant hand. It has a matte and luxurious texture that does not interfere with your living space.
* ▶* * Dedicated shampoo and treatment that creates fine micro bubbles* “AWANIST” offers exclusive “Awanist Scalp Shampoo” and “AWANIST Please use “Scalp Treatment”. The special shampoo*2 was developed with a focus on the size of bubbles created when shampooing, and is mainly formulated with amino acid-based cleaning ingredients that are good for the hair and scalp.
*2 Please be sure to use the special shampoo.
If you use a commercially available shampoo, the foam will not be generated properly and will not be covered by the warranty.
“Awanist Scalp Shampoo” https://www.aderans-shop.jp/shop/g/g32003534/ “Awanist Scalp Treatment” https://www.aderans-shop.jp/shop/g/g32003533/
* ■How to use*
* 1.Press and hold the power button (FOAM button) to turn on the power. * * 2. Inject shampoo solution. *
With the brush unit side facing upward, insert the pump nozzle into the shampoo liquid inlet. Push the pump to inject the shampoo solution. If you have long hair, you can generate enough foam with 3 pumps, and if you have short hair, you can pump it 1 or 2 times. The tank can hold up to 3 pushes.
* 3. With the brush unit side facing upward, press the FOAM button briefly to generate bubbles. *
Fine bubbles are generated in 15 seconds.
* 4.Press the SCALP button to enter vibration mode and the red LED will light up. *
When set to vibration mode, the main unit vibrates finely. When using, place the brush on your scalp and gently glide it around so that the bubbles are distributed all over your scalp. (Press it again to stop the vibration. It will also stop automatically in 3 minutes.)
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* ■ “Makuake” pre-sale overview *
Sales period: September 17, 2024 (Tuesday) to November 25, 2024 (Monday), scheduled to end at 22:00
*General sale on Aderans official mail order site is scheduled for the end of November 2024
Purchase handling: Support purchase service “Makuake” (https://www.makuake.com/) Pre-sale campaign price: For details, please check the product page below scheduled to be released on Tuesday, September 17th.
*Only sold as a set at “Makuake”
URL: https://www.makuake.com/project/awanist_black/
* ■Product overview*
* “AWANIST” *
Color name: KURO
Tax included price: 32,780 yen
Body size: 88.3mm (width) x 101.7mm (depth) x 89.9mm (height) Body weight: approx. 200g
Power consumption: 50W (when charging)
Charging time: Approximately 8 hours
Waterproof performance: IPX7 (JIS)
Accessories: Charging stand, charging cable, hard brush, soft brush -Reference-
*AWANIST (white)*
https://www.aderans-shop.jp/shop/g/g32003473/