[Austance Co., Ltd.] [Respect for the Aged Day] We asked 400 people! We have released the “Senior Trend White Paper 2024” which summarizes the trends regarding the gift demand of modern seniors.
*Austance Co., Ltd.*
Press release: September 12, 2024
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[Respect for the Aged Day] We asked 400 people! We have released the “Senior Trend White Paper 2024″ which summarizes the trends regarding the gift demand of modern seniors.
*Are you the one celebrating Respect for the Aged Day? The one being celebrated? 65 years old is a crossroads! *
In addition to operating one of Japan’s largest community services for seniors, “Hobby Club”, we also provide a wide range of solutions from business development to marketing growth to numerous companies that operate businesses for seniors. Austance Co., Ltd. (Headquarters: Shibuya-ku, Tokyo/President: Ryoto Kikukawa) conducted a survey of seniors aged 45 and older on Respect for the Aged Day.
* Click here to download the report containing the full text of this survey (35 pages) *
https://ostance.com/lab/documents/37
*When posting the contents of this release, please clearly indicate the source as “Austance Co., Ltd. Senior DX Lab research”.
* [Survey Summary] *
– On Respect for the Aged Day, 65.8% of seniors feel they are the ones being celebrated, while 34.2% are the ones celebrating. – The average age that seniors consider Respect for the Aged Day to be is 71.9 years old.
– Food products such as sweets and alcohol are number one on the list of things people are most happy to receive on Respect for the Aged Day. Amazon gifts surpassed letters to take second place! – Food is preferred by seniors because it is easy to convey the feelings of the sender, and it ranks first!
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The appeal of Amazon gift certificates is that you can purchase your favorite products at any time you like, making them a great 2nd place! Another factor is that an increasing number of seniors are feeling pressured by the cost of living due to the recent rise in prices, such as “I’m starting to worry about the cost of living.”
* [Survey results] *
* ◼️On Respect for the Aged Day, 65.8% of seniors feel they are the ones being celebrated, while 34.2% are the ones celebrating * On Respect for the Aged Day, 65.8% of seniors felt they were the ones being celebrated, while 34.2% said they were the ones celebrating. Respect for the Aged Day is for seniors*
It was suggested that it is not just a day to be celebrated, but also a day that surprisingly plays a role in celebrating others*.
* ◼️The average age that seniors consider to be eligible for Respect for the Aged Day is 71.9 years old*
*The average age that seniors consider to be the target age for Respect for the Aged Day is 71.9 years*, but in reality, at the age of 65, the transition from “celebrating” to “celebrating” changes. * This suggests that seniors are celebrating Respect for the Aged Day earlier than expected.
* ◼️Gift foods such as sweets and alcohol are number one on the list of things people are most happy to receive on Respect for the Aged Day. Amazon gifts surpassed letters to take second place! *
While it is generally expected that gifts that convey feelings, such as flowers and letters, will be ranked high, gift certificates are ranked 2nd to 4th in multiple places.*Many seniors prefer practical gifts*
This is the result.
* ◼️Food is preferred by seniors because it easily conveys the feelings of the sender, and ranks first*
*Food items are preferred by seniors and ranked first because it is easy to convey the feelings of the sender.* Luxury items that make people feel special are especially appreciated, such as “eating with the person who brought it for me”*
It is considered the most suitable gift for Respect for the Aged Day, as it can also be an opportunity to deepen relationships*.
* ◼Amazon gift certificates are more popular than gift certificates! * With an Amazon gift card, you can *purchase your favorite products at any time* This point made it attractive, and it came in second place. This may be due to the fact that an increasing number of seniors are feeling pressured by the recent rise in prices, such as “I’m becoming worried about the cost of living.”
* ◼Sleeping goods are popular among health products! Many seniors are becoming more interested in getting a good night’s sleep, as some say that it becomes harder to fall asleep as we get older*
It was rated relatively highly among health goods, and some said it was considerate. Also, * it becomes harder to sleep as you get older * We found that there are many seniors who are interested in getting a good night’s sleep.
* ◼In the gadget category, robot vacuum cleaners are popular among women! There are many situations in which women are in trouble with housework, etc., and there is a tendency for women to have higher needs*
Robot vacuum cleaners are popular with women! *There are many situations in which women are in trouble with housework, etc., and there is a high demand for women*
There was a trend. On the other hand, perhaps due to the lack of support from men, she placed 10th overall.
* ▼ Click here to download the report containing the full text of this survey (35 pages) *
https://ostance.com/lab/documents/37
*When posting the contents of this release, please clearly indicate the source as “Austance Co., Ltd. Senior DX Lab research”.
* [Investigation background] *
At Senior DX Lab, we conduct research and analysis on senior insights. In order to promote DX for seniors, we will disseminate knowledge on business development and marketing problem solving using the vast amount of senior behavior data accumulated through “Hobbyist Club”, an SNS for seniors. I’m doing it.
We also conduct joint research with experts specializing in the field of seniors.
Senior DX Lab: https://ostance.com/lab/
* [About Hobby Club] *
Hobbyist Club is one of Japan’s largest community services where 390,000 seniors (including email members) interact through hobbies and daily life. Many of our members are over 50 and actively communicate digitally, and various events are held on a daily basis across the country, such as online interactions through diaries and photo postings, as well as lunch parties and karaoke. Masu.
Hobbyist Club HP: https://smcb.jp/
* [About Austance Co., Ltd.] *
Austance develops services for seniors with the vision of “Enjoy a life of joy as you grow older.” In addition, we provide comprehensive support for companies that provide services for seniors, including business development, system development, customer attraction and growth support, CRM design, CS support, research, and user
co-creation.
By utilizing the platform of “Hobbyist Club” (365,000 members) and the knowledge of “Senior DX Lab”, a senior research institute jointly operated with senior experts, we are collaborating with various companies and local governments. We will create positive changes in the daily lives of generations.
Ostance HP: https://ostance.com/
Senior DX Lab: https://ostance.com/lab/
* 【Company Profile】*
Company name: Austance Co., Ltd.
Head office location: 6th floor, Naganuma Building, 2-14-10 Shibuya, Shibuya-ku, Tokyo
Representative Director: Ryoto Kikukawa
Established: January 9, 2015
▼Click here for corporate site/inquiries
https://ostance.com/
▼Conference to be held
https://conference.ostance.com/2024
[Survey overview]
Questionnaire regarding daily life and consumption behavior
Survey method: Web survey
Survey target: Hobbyist Club members aged 60 and over
Number of valid responses: 401 people
(2.0% under 50 years old, 8.4% in 50s, 34.0% in 60s, 38.1% in 70s, 17.4% over 80 years)
Survey date: September 8th to September 11th, 2024
Requests for materials and inquiries regarding this research service Austance Co., Ltd. Service development manager
Email address: info@ostance.com
TEL: 03-6420-0990