Lifenet Life Insurance Co., Ltd.
Lifenet Life Insurance will exhibit a booth at “Sapporo Rainbow Pride 2024” “Rainbow Photo Project” held at Lifenet Life’s booth
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Lifenet Life Insurance Co., Ltd. (URL:
https://www.lifenet-seimei.co.jp/
[Table 2: “Sapporo Rainbow Pride 2024” Lifenet Life Booth Overview
“Sapporo Rainbow Pride 2024” is an event organized by people involved and their supporters with the aim of letting as many people know that “there are diverse sexualities” such as LGBTQ, and “all people can live their natural lives.” It’s a parade. The event will be held in Sapporo City under the theme of “Transcending Differences – To Sapporo, the City You Want to Walk”. The “Rainbow Photo Project” will be held at the Lifenet Life booth at this event. In this project, we will set aside 100 yen for each customer who takes a photo in our booth, use the funds to purchase children’s books about LGBTQ, and donate the purchased books to libraries and schools across the country. This is an activity to do. This time, we will be distributing rainbow-patterned fans originally created by Lifenet Life Insurance to inform as many people as possible about our efforts.
Lifenet Life and diversity and inclusion initiatives
Lifenet Life has established the “Lifenet Life Insurance Manifesto” (URL: https://www.lifenet-seimei.co.jp/profile/manifesto/) as a behavioral guideline for executives and employees. There is a line in it that says, “We will continue to respond to change by respecting diversity and working together.” Diversity and teamwork are pervasive as a corporate culture that symbolizes our company. . In fact, in our Recruitment Manifesto, we emphasize diversity and disclose that we do not care about gender, sexual orientation, gender identity, gender expression, nationality, or academic background. We have also formed a cross-company diversity team and conduct in-house training by inviting external instructors to foster an organizational culture that accepts diverse values. We also have a personnel system in place that allows employees to take nursing care leave for their partners, regardless of gender.
-Initiatives for customers-
Since November 2015, our company has expanded the scope of designation of death benefit beneficiaries, making it possible to designate a “same-sex partner” as a beneficiary. Since the start of this initiative, we have received feedback from parties and policyholders such as “I was impressed when I learned that the service has started,” “I would like to change the recipient to a same-sex partner,” and “I am not a party to the service, but am a member of Lifenet Life.” We received many positive comments such as “I’m very happy.”
In addition, in view of the social situation where the number of local governments issuing partnership certificates has spread across the country, from February 2024, instead of the documents prescribed by our company, you can only submit a partnership certificate issued by a local government to specify the beneficiary designation. You can now complete the procedure.
URL: https://www.lifenet-seimei.co.jp/rainbow/
Lifenet Life decided to co-sponsor this event because it empathizes with the Sapporo Rainbow Pride, which aims to make as many people aware of the existence of diverse sexual orientations and to encourage all people to live their natural lives. . We will continue to aim to promote understanding of LGBTQ issues and create a comfortable working environment for everyone, through opportunities to raise awareness of diversity and disseminate our activities both inside and outside the company.
About Sapporo Rainbow Pride URL: https://www.sprrainbowpride.com/ “Sapporo Rainbow Pride” is a parade held by people concerned and their supporters with the aim of letting as many people know that “there are diverse sexualities” such as LGBTQ, and “all people can live their natural lives.” is. Through this parade, we aim to achieve three goals: “inform” about LGBTQ, “connect” LGBTQ, and “change society” from LGBTQ.
About Lifenet Life URL: https://www.lifenet-seimei.co.jp/
Lifenet Life has summarized its management philosophy of “supporting each customer’s lifestyle by operating honestly and providing easy-to-understand, inexpensive, and convenient products and services” in the “Lifenet Life Insurance Manifesto.” Since the beginning of our business, we have consistently delivered life insurance from the customer’s perspective. As a leading online life insurance company, we aim to create a society where future generations can be raised with peace of mind by utilizing digital technology.