GEO Holdings Co., Ltd.
Store manager “Kenichi Sekasto”, played by Kenichi Takito, who can talk to things, serves Suzu Yamanouchi! ? 2nd Street new commercial “When things come alive, your life comes alive.” Purchase campaign edition
Broadcasting will start nationwide from Friday, September 13, 2024. You can actually buy your favorite clothes in between filming! In fact, the clothes that appeared in the commercial… An interview and making-of video of two fashion lovers have also been released. ……
New commercial for 2nd Street Co., Ltd. (Head office: Naka-ku, Nagoya City, Aichi Prefecture, President and CEO: Tsunaki Ichinohe) of Geo Holdings Co., Ltd. (Head office: Naka-ku, Nagoya City, Aichi Prefecture, Representative Director, President and Executive Officer: Yuzo Endo) Actor Kenichi Takito and entertainer Suzu Yamanouchi will be featured in the purchase campaign edition of “When Things Live, Lively Lives”, which will be aired nationwide from September 13, 2024 (Friday). *Excluding some areas
■“Kenichi Sekasto”, played by Kenichi Takito, who loves things too much, will be appearing again this year!
Suzu Yamanouchi newly joins, further powering up
Continuing from last year, Mr. Takito appears as “Kenichi Sekastou”, the store manager of 2nd Street, who values “things” so much that he can have conversations with them. With the tagline “Sell, buy, tour. 2nd STREET,” Kenichi Sekastou is depicted serving a customer, Mr. Yamanouchi, who visits 2nd Street. Kenichi Sekastou, surrounded by cute items, is excitedly presenting a campaign to increase the purchase price by 20%. When Mr. Yamanouchi heard about the great deal, he rushed home in a hurry to make sure he didn’t miss out on this opportunity. Please pay attention to the exchange between “Kenichi Sekastou” and Mr. Yamanouchi.
In addition, in the interview after the commercial shooting, they talked about the bargains they had recently bought/found, and the fashion points that the two fashion lovers are particular about. Please also take a look at the CM making and interview footage. ■CM overview
・CM title: “When things come alive, your life comes alive.” Purchase campaign edition
・On air start/Area: Friday, September 13, 2024/Nationwide *Excluding some areas ・Cast: Kenichi Takito, Suzu Yamanouchi
・CM main part:
[Video 4: https://prtimes.jp/api/movieim.php?url=www.youtube.com/watch?v=KwIDnqye59U] ・Making movie:
[Video 5: https://prtimes.jp/api/movieim.php?url=www.youtube.com/watch?v=xOeYM16op6U] ・Interview movie:
[Video 6: https://prtimes.jp/api/movieim.php?url=www.youtube.com/watch?v=NOjJBLoCSDo] ■Performer interviews (partial excerpts)
Q. Please tell us your impressions after the shooting and what impressed you. ― Mr. Takifuji
Suzu-chan joined us this time, and it was a very bright and fun scene. What left an impression on me was meeting Suzu-chan inside the store, even though it wasn’t during the photo shoot (lol).
– Mr. Yamanouchi
When we both have a little free time, we immediately go look at the products (lol)
It was still fun in between, as we each grabbed a few items. – Mr. Takifuji
There are quite a few breaks where we don’t do much, and end up just chatting. When I work with 2nd Street, I always take photos in the store, so it’s fun to be able to see (the items) all the time.
– Mr. Yamanouchi
I was surprised at how much Takito-san’s glasses can be changed to match the graphics and costumes! I was wondering which glasses would be better, this one or that one, and I was watching everyone do it. ― Mr. Takifuji
But those are all my glasses.
– Mr. Yamanouchi
Huh, is it my personal property? ? You have so many of them. – Mr. Takifuji
That’s right. I also used quite a few of my own costumes. Of course I have a stylist look at it, but I have a lot of freedom in what I do. I’d say I’m having a lot of fun.
– Mr. Yamanouchi
There’s a lot of Takito-san’s personality coming out…! amazing Q. Please tell us about a bargain you bought/found recently. – Mr. Takifuji
It was already during filming yesterday…well, I was working properly (lol). In between filming, I bought about 7 outfits for my daughter and wife, and they were a real bargain. Since it was reserved for just the two of us, we were able to take our time and look for what we liked by visiting the same places over and over again, so I was extremely satisfied.
– Mr. Yamanouchi
I was looking at a lot of products, and among them was a long-sleeved denim coverall! I was thinking that I would like a coverall with long sleeves and long pants like this. However, I haven’t been able to find the size that suits me… I thought I found something really nice, so I asked if I could try it on, and I took it to the dressing room once and bought it (lol).
By the way, this product is also shown quite a bit in the commercial, but I bought it after the filming was over. That’s why I managed to get a product that was featured in commercials, and it was a great purchase!
Q. We both love fashion, so please tell us what you are particular about when it comes to fashion.
– Mr. Takifuji
I guess my color now… I choose vivid colors, or rather bright colors. So yesterday, I couldn’t help but grab my daughter’s yellow cardigan, purple, etc.
– Mr. Yamanouchi
I understand. I also like bright primary colors. I tend to use it especially during warm seasons. It’s amazing how the clothes shelves are becoming more and more colorful (lol). I wear really orange pants and carry a really purple pack on my back. It’s normal inside the house, but when I step outside…I feel like I’m a bit conspicuous. ― Mr. Takifuji
You’ll find out soon, right?
– Mr. Yamanouchi
I can feel the gaze. That’s Mr. Yamanouchi! Or is it flashy? I’m walking around town wondering which one I’m going to do (lol). ― Mr. Takifuji
No, no, Suzu Yamanouchi (lol). Wow! Suzu Yamanouchi, I don’t think she’s flashy. – Mr. Yamanouchi
Maybe (laughs).
Q. In connection with the 20% purchase price UP campaign, please tell us about a recent episode in which you felt that you had gained something.
― Mr. Takifuji
My daughter was happy with the things I bought yesterday, so I didn’t buy anything out of her feelings, but I thought it was a good thing that the stock price went up.
– Mr. Yamanouchi
I’m happy. Did you put it on right away?
– Mr. Takifuji
She was sleeping when I got home, but when I woke up in the morning, she was wearing it.
– Mr. Yamanouchi
That’s a cute episode… I’m talking about financial benefits, but I really like collecting points. I also use points, but I went on a trip using only the points I had accumulated over the past year. It’s an old private house in Chiba, but I just rent it out and go there and relax. It’s really quiet, like having a bonfire while listening to the sounds of insects and the chorus of frogs at night. I was able to go there practically for free, so I thought it would be nice to have points! I think I got it!
Q. Please give a message to everyone who watches the commercial. ― Mr. Takifuji
With Suzu-chan joining us this time, it has become a very lively work. I think that the fun that this commercial conveys to everyone and the energy of 2nd Street can be felt when they visit the store, so I would like as many people as possible to say 2nd Street. thank you. – Mr. Yamanouchi
I think this commercial really captures the excitement you get when you visit 2nd Street. Even if you haven’t bought much used clothing yet, I hope you’ll discover the joy of reuse and enjoy it. Everyone, please come and visit us and find your treasure.
■Purchase amount 20% UP campaign overview
・Period: September 13, 2024 (Friday) to September 30, 2024 (Monday) ・Store: Approximately 850 2nd Street stores nationwide
*Some stores may not be running the campaign. On-site purchases are not eligible.
・Contents: Purchase amount increased by 20%
*Some items are not eligible. Please check the homepage for details. ・URL: https://www.2ndstreet.jp/event/kaitoricampaign20240913 ■Performer profile/comments
Photography Akane Uzawa
Kenichi Takito
Born on November 2, 1976. Born in Aichi Prefecture.
In 2000, he made his film debut with “BULLET BALLET”. After that, he appeared in many popular works such as the movie “Climber’s High”, the taiga drama “Ryomaden”, the drama “Hanzawa Naoki”, and the drama novel “Han, Aoi”. His recent leading role is the movie “Himitsu no Nacchan”. ” and the drama “Grace’s History”, and is currently appearing in NHK’s TV drama series “Tiger ni Tsubasa” as the main character’s boss.
Suzu Yamanouchi
Born on October 3, 2001. Born in Hyogo Prefecture.
In 2019, she made her debut in the entertainment industry when she appeared on AbemaTV’s love reality show “Shirayuki and Ookami-kun ni ni Naitei (Heart)”. He has received tremendous support from his peers, and has over 1 million followers on social media. Currently, she is expanding her activities into TV commercials, terrestrial television programs, and even video works as an actress.
■About Second Street
We are a general reuse shop with approximately 850 stores nationwide that buys and sells a variety of items. In addition to general reuse shops that handle a wide range of clothing and accessories, as well as furniture, home appliances, and household goods, there are also large-scale stores such as Super 2nd Street, 2nd Street that specializes in clothing and accessories, and specialty stores that specialize in merchandise ( We operate in a variety of business formats, including outdoor products, brands, musical instruments), and purchasing specialty stores. We also have online stores and web delivery purchases where you can purchase products sold at stores nationwide.
・Second Street Official Website: https://www.2ndstreet.jp
・Second Street Online Store: https://www.2ndstreet.jp/store
・2nd Street official Instagram account: 2ndstreet_official
・Second Street Official X Account: @2ndSTREETjp
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