Shimomura Livestock Meat Co., Ltd.
-Aichi/Obu- Enjoy luxurious meat for your Respect for the Aged Day celebration at a great price! Shimomura Farm Directly Managed Yakiniku Restaurant Third Generation Shimomura Beef “Respect for the Aged Day Gift” now on sale!!
10 consecutive Aichi Prefectural Governor’s Awards wins! 3 generations pursuing deliciousness for 80 years to preserve Japanese Wagyu culture
Shimomura Chikusan Meat Co., Ltd. (Headquarters: Obu City, Aichi Prefecture, President and CEO: Satoshi Shimomura) announced on September 16th (Monday) at the Shimomura Farm Directly Managed Yakiniku Restaurant Sandaime Shimomura Beef. In conjunction with the Respect for the Aged Day celebration, we would like you to enjoy Kuroge Wagyu’s Shimomura Beef at a slightly more luxurious price, and from September 14th (Sat) to September 16th (Monday, public holiday), we will be selling a “Respect for the Aged Day Gift” that includes a set of “Yakiniku Sirloin” and “Yakiniku Akami”.
Shimomura Beef was selected from approximately 90 cows that were selected and exhibited by each livestock farmer at the “1st Beef Cattle Carcass Exhibition of 2026” held at Nagoya Meat Market Southern Market on Monday, July 8, 2024. Kuroge Wagyu beef has won the highest award, the Aichi Prefecture Governor’s Award, and has won the award 10 times in a row since the first in 2019. “Shimomura Beef”, which is raised with lots of love and attention to each individual’s individuality, including uniquely formulated feed and massage, contains 30 times more glutamic acid, the flavor component, than regular Wagyu beef, and has so much fat that it melts on human skin. It is characterized by its mellow and pleasant texture, and 96% of customers who have tasted it have rated it “delicious”.
Since it’s an important day to express your gratitude to your grandparents, why not give them a gift that you’ll be happy to receive or give? Please take advantage of this opportunity to give a gift to your loved ones.
1. About “Respect for the Aged Day Gift”
A5 grade: A combination of the flavor of the meat and the sweetness of the fat that fills your mouth. Shimomura beef
This is a masterpiece that allows you to experience “overflowing flavor,” “the ultimate melt-in-your-mouth texture,” and “soft texture”.
- Yakiniku sirloin 150g
- Yakiniku lean meat 150g
- Total 300g
- Period: 3 days from Saturday, September 14th to Monday, September 16th, 2024
- Price: equivalent to 3,000 yen → 2,500 yen (tax included)
- Others: We will provide Noshi for those who wish.
- It is limited to handing at the store to keep it fresh.
2. Three secrets of Shimomura beef
“Shimomura Beef”, which was rated “delicious” by approximately 96% of customers in a survey conducted at directly managed stores, has the following three characteristics:
- Soft texture: Soft but not too soft. Poor-quality meat has a high moisture content, so the flavor components are lost. Shimomura beef is low in water content and aged, enhancing flavor and maintaining tenderness.
- Ultimate fatty melt-in-your-mouth texture: Shimomura beef fat has a high content of oleic acid and a low melting point. It melts on human skin and has a mellow, melt-in-your-mouth texture.
- Overflowing with “umami”: The glutamic acid content, which is the umami component, is 30 times that of regular Wagyu beef. The amino acid content in the meat is high, concentrating the flavor and making it delicious.
3. What is Shimomura Beef and Shimomura Farm?
We use Kuroge Wagyu beef from Obu City, Aichi Prefecture, and we produce it from breeding to fattening to delivery to our customers. As a producer, we use our own name in the brand name to show our responsibility and promise to our customers, “The most delicious beef made in Shimomura, Obu.”
To create a stress-free environment for cows, we use brushing massage, adjust the number of cows kept in a paddock, and release stress between sociable and introverted cows. Furthermore, we carry out blood tests on cows, visualize and analyze cholesterol levels, stress levels, and energy consumption rates. By determining bloodlines, carefully managing cow health conditions, and using our proprietary formula feed, we produce high-quality Kuroge Wagyu beef.
Shimomura Beef, raised with love and effort by three generations, is a safe and secure brand of beef that will satisfy anyone who tastes it. Currently, the Shimomura Farm Group, which raises Shimomura Beef mainly in Aichi Prefecture, has 10 farms with a total of approximately 4,500 cows. Approximately 2,000 animals are cared for each year, both in Japan and overseas, mainly in Islamic countries. To meet the increasing demands of customers around the world, we aim to raise 10,000 cows by 2030.
4. Site where you can purchase Shimomura beef
- Official website
- Hometown tax payment *Please check by yourself whether or not you can pay hometown tax.
5. A restaurant where you can eat Shimomura beef
Shimomura Farm Directly Managed Yakiniku Restaurant Third Generation Shimomura Beef
3-181-1 Hiragiyamacho, Obu 474-0053
Business hours: *Closed on Wednesdays
[Monday, Tuesday, Thursday, Friday] Lunch 11:00-14:30 Dinner 17:00-22:00
[Saturdays, Sundays, and holidays] 11:00-22:00
For reservations, please visit the official website:
Reservation page