[Target 119% achieved within 5 minutes] Get rid of the cold from your winter sleep! ? 3 years of planning. Pre-sale begins on Makuake for the third installment of the room wear series that has sold over 10 million copies twice in the past, “Eliminating the cold from winter sleep. Nightwear”
*Washio Co., Ltd.*
Press release: September 14, 2024
**
[Target 119% achieved within 5 minutes] Get rid of the cold from your winter sleep! ? 3 years of planning. Pre-sale begins on Makuake for the third installment of the room wear series that has sold over 10 million copies twice in the past, “Eliminating the cold from winter sleep. Nightwear”
*Thorough support for falling asleep! Mochihada nightwear, which is warm and comfortable and perfect for sleeping in winter, was completed after three years of fabric development. Developed in collaboration with a sleep nutrition instructor to create a good sleeping
environment during winter. *
Founded in 1955, Wasio Co., Ltd. (located at : Kakogawa City, Hyogo Prefecture) will be releasing “Nightwear that eliminates the cold from winter sleep” at Makuake on 2024/09/14
Pre-sale started from 15:30.
After 3 years of planning, Mochihada (R) has finally created “nightwear that eliminates the cold from your winter sleep”!
Developed jointly with a sleep nutrition instructor, it provides thorough support when falling asleep.
“Mochihada Nightwear” is a perfect way to sleep in winter with its overwhelming warmth and ultimate stretch.
Pre-sale started on Makuake from 15:30 on Saturday, September 14, 2024, and 119% of the target amount was achieved within 5 minutes.
The secret to the unique heat-insulating nap that only WASHIO Co., Ltd. can create
Mochihada is manufactured by Wasio Co., Ltd. in Hyogo Prefecture, which has a unique napping technology.
We produce the socks that the adventurer Naoki Uemura wore while dog sledding across Antarctica, and the brushed material, which uses a unique patented technology, boasts outstanding heat retention. Because the threads are not cut, the skin feels fluffy without tingling. This technique is created by craftsmen making each item by hand using machines. The parts are made by craftsmen who carve and polish them by hand. handmade knitting machine
The factory is lined with self-made machines.
This nightwear was created using such a knitting machine.
・︎Three functions to help you sleep even on cold winter nights
* [Approach to falling asleep with overwhelming heat retention] * ・The world’s only Washio style brushed hair
・Overwhelming heat retention power to obtain the “golden 90 minutes” necessary for deep sleep
・An approach called “warm retention” that does not interfere with body temperature
More than twice as warm as 100% cotton fabric
* [Supports “natural tossing and turning” with a carefully designed design specifically designed for sleep] *
・360° stretch that stretches
・Co-developed with a sleep nutrition instructor, a pattern specialized for sleep
Makuake’s presentation at OCTOKYO held today (9/14)
* [The best sleep time ever led by the fluffiest texture] *
・New fabric that has been in development for three years
・The fluffiest texture in Mochihada history
・Nep-like outer material that looks cute
size: S size, M size, L size, XL size
color: pink navy greige
When the “cold” disappears, there is only happiness.
Make your winter sleep more comfortable. Enjoy the warmest winter night ever.
*For more detailed product information and returns, please see below. *
・URL: https://www.makuake.com/project/mochihada_nightwear/
・Implementation period: September 14, 2024 to December 8, 2024 ・Scheduled delivery: Scheduled for the end of January 2025
・Sponsor: Wasio Co., Ltd.
・Planning cooperation: Makuake Co., Ltd.
* Overview of Wasio Co., Ltd. *
With the vision of “Eliminating the cold from the world,” we are a manufacturer that develops materials that specialize in cold protection throughout the year and creates products that enrich winter life.
Head office location: 741-1 Takahata, Shikata-cho, Kakogawa-shi, Hyogo Business details: Planning, manufacturing, and sales of products specialized for cold protection, such as the “Mochihada” and “Yetina” brands.
Contact person: Yuji Okamoto
Phone: 079-452-0311
FAX: 079-452-0891
Email address: y-okamoto@mochihada.co.jp