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  • 【Shiseido Co., Ltd.】 Light texture × Bold coloring “SHISEIDO MAKEUP” from New Color of Summer May 1, 2019 (Wednesday) Release ~ Coloring with gloss, Release the light. Summer-like color lipstick in pop and mascara with deep coloring ~

【Shiseido Co., Ltd.】 Light texture × Bold coloring “SHISEIDO MAKEUP” from New Color of Summer May 1, 2019 (Wednesday) Release ~ Coloring with gloss, Release the light. Summer-like color lipstick in pop and mascara with deep coloring ~

【Shiseido Co., Ltd.】 Light texture × Bold coloring “SHISEIDO MAKEUP” from New Color of Summer May 1, 2019 (Wednesday) Release ~ Coloring with gloss, Release the light. Summer-like color lipstick in pop and mascara with deep coloring ~
Shiseido Co., Ltd. Light texture × Bold coloring “SHISEIDO Makeup” to New Color of Summer May 1, 2019 (Wednesday) Release ~ Coloring with gloss, Release the light. Summer-like color lipstick in pop and mascara with deep coloring ~ ………………………………………………………………………………… [Image 1: https://prtimes.jp/i/5794/1367/resize/d5794-1367-296060-2.jpg] From Shiseido ‘s makeup series that is deployed in 85 countries and regions around the world, Shiseido has introduced new colors of summer “Color Gel Lip Balm”, “Aura de Prism” in summer, new mascara “Control Chaos Mascara Ink” From May 1, 2019 (Wednesday), it will be released sequentially throughout the world. 【3 items in all 10 varieties】 In Japan, we will release about 340 stores mainly in department stores throughout the country and Shiseido’s comprehensive beauty site “Watashi Plus” (Publisher: Shiseido International).
◆ “SHISEIDO Makeup” was reborn in September 2018, and a full lineup of color was released. It features light texture, clear bold coloring, sustainability.
◆ This time, as new color of summer, “Color Gel Lip Balm” and “Aura Du Prism” released additional colors. In addition, “Control Chaos Mascara Ink” featuring deep coloring appears. 【Product List】 All 3 items 10 varieties <Product name<Classification<Number of colors<Capacity<Suggested retail price<Product name<Classification<Number of colors<Capacity<Suggested retail price<Product name<Classification<Number of colors<Capacity<Suggested retail price"Product Features" The new "SHISEIDO make-up" is the first product by Make-up COE based in New York, born under the concept of "Center of Excellence (COE)" which is part of Shiseido's medium- to long-term strategy VISION 2020 is. Shiseido from Japan Combines delicate and light texture like skin care with clear and bold color development unique from New York, with a light fitting feeling as if nothing is on, beautiful finish lasts for a long time . As in the past, it is not a part of use such as eyes, mouth and so forth, but by four textures "GELS", "SHIMMERING DEWS", "INKS (ink)" and "POWDERS (powder) It is also a feature of categorizing items. This time, five colors of new colors appear in the summer makeup from "Color Gel Lip Balm" which finishes with a transparent feeling and radiant lips while treating. Dark red "Bamboo", fresh "Tiger Lily", dazzling "Sakura", ornate "Lilac" and "Azalea". It will melt summer vividly with melting feeling. Also, a new color "Aurora" that plays with the light of the sun will come out from "Orra De Prism" which produces a glowing aura at the skin, eyes and mouth. In addition, we will release a new mascara "Control Chaos Mascara Ink". A patented brush fiber that allows you to hold the formula to its maximum, easily separates one by one while quickly giving volume to eyelashes. It is a light fitting comfort that is not attached anything, it leads to eyelash with thick, thick, impact. It is a long wear prescription that is strong against blur and long lasting beauty. [Product overview] ※ The indicated price is a suggested retail price.
■ Product name · capacity · price [Image 2: https://prtimes.jp/i/5794/1367/resize/d5794-1367-101730-3.jpg] SHISEIDO color gel lip balm Additional color 5 colors 2g Each 3,500 yen (3,780 yen tax included)
■ Product Features With our own moisturizing prescription, Melting feeling and moist feeling realized. Transparent feeling and radiant coloring. Five new colors appear in summer makeup. ○ It is comfortable to melt on your lips. ○ Semi-sheer finish with transparent feeling and radiance. ○ Treatment effect · There is a moisturizing effect. ○ Allergy tested. (Not all people suffer from allergies.)
■ Product name · capacity · price [Image 3: https://prtimes.jp/i/5794/1367/resize/d5794-1367-931060-0.jpg] SHISEIDO Aura de Prism Additional color 1 color 4.8 g 3,600 yen (3,888 yen including tax)
■ Product Features Skin, eyes, lip, directing glowing aura anywhere. Even if it is single item, even if it overlaps makeup. A new color “Aurora” that plays with the light of the sun has appeared. ○ The texture of a new sensation makes it easy and uniform to get into your skin and it glows to your skin. ○ The shining like a shining aura matches every skin color · skin texture. ○ To the skin as a highlight, as eye shadow as eye, as a top coat to lips. You can use it as you want. ○ Pearls like lights dance, they emit light from all angles. ○ Long wear prescription that the glow continues all day. ○ Non-comedogenic · allergy tested. (You can not acne in everyone, not allergies do not happen.)
■ Product name · capacity · price [Image 4: https://prtimes.jp/i/5794/1367/resize/d5794-1367-114259-1.jpg] SHISEIIDO control chaos mascara ink All four colors 9 g Each 3,800 yen (4,104 yen including tax)
■ Product Features It is thick and thick. Even so, it does not become a dam, I will not cry. Volume & clean finish lasts all day. Impressive eyes persist with deep coloring Volume mascara. ○ It is a light fitting comfort that is not attached, it leads to lashes dark, thick, and impactful. ○ The patented brush fiber that can hold the formula to the utmost limit separates one by one quickly giving volume to lashes quickly. ○ With deep coloring like ink, you can fulfill your eyes with presence. ○ Long wear prescription & polymer prescription keeps the curl strongly against bleeding. Beauty will last long. ○ Allergy tested. (Not all people suffer from allergies.)
■ Usage Apply so as to lift the eyelashes from the root on a flat surface and separate one eyelashes on the curved side.
▼ SHISEIDO brand site brand.shiseido.co.jp/
▼ News Release www.shiseidogroup.jp/news/detail.html?n=00000000002631&rt_pr=trd20
▼ Shiseido Group Corporate Information Site www.shiseidogroup.jp/?rt_pr=trd20

For details on this release:

prtimes.jp/main/html/rd/p/000001367.000005794.html

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