Wacoal “Morning Valley, Nagamochi, Ribbon Bra.” New product released from April 19 (Fri) 2019 2012
Wacoal Corporation Wacoal “Morning Valley, Nagamochi, Ribbon Bra.” New product released from April 19 (Fri) 2019 2012 Concurrently appointed as director of “The Valley Improvement Institute” to study “valley” and women’s happiness ………………………………………………………………………………………… Wacoal Co., Ltd. has been supported by many women since its launch in 2010, “Morning Valley, Nagamachi, Ribbon Bra. New products will be released nationwide from April 19, 2019 (Fri). Accompanying this, we welcome Kikiko Mizuhara to the Ribbon Bra’s ambassador and also the director of the Valley Improvement Research Institute, where Wacoal was launched to study the “Cringles of the Heart” and “Happy Women”, “Creating a Beautiful Valley” We will pursue the happiness of women by [Image 1: https://prtimes.jp/i/9664/459/resize/d9664-459-833758-0.jpg] Mizuko Kiko wears “Morning Valley, Nagamochi, Ribbon Bra.” ] BRB · 440 (color: Moon Night Blue) “Morning valley, Nagamochi, ribbon bra. ] Is a bra that uses a “Keep Ribbon Structure” (* 1) that brings the bust from the left and right to create a beautiful valley and keeps the valley even if it moves. Since its launch in January 2010, it has been supported by many women and topped the sales of 4.1 million pieces (* 2). On the occasion of releasing a new product with added functionality that can be used comfortably even in hot summer, we welcomed Ms. Kiko Mizuhara, who plays an active role in a variety of fields, including actresses, models and designers. The new CM “First, Ribbon Bra” featuring Mizuhara-san will be broadcasted nationwide on April 18, 2019 (Thursday). In addition, Wacoal, in response to the results of the Survey on the Valley of the Heart in February 2019, newly launched the Valley Improvement Institute, which pursues the Valley of the Chest and Happiness of Women. We will welcome Kiko Mizuhara as the director and carry out various research and activities in the future. CM cut table [Image 2: https://prtimes.jp/i/9664/459/resize/d9664-459-458847-1.png] -Title: “First time, Ribbon bra” 篇
● Advertiser: Wacoal Co., Ltd.
● Publication date: airing nationwide from April 18, 2019 (Thu) ※ May not be broadcast in some areas
● CM Link: www.wacoal.jp/ribbonbra/#movie New CM “First, Ribbon Bra” ス ト ー リ ー Story Mizuko Nozomiko wrestles with “Wire bra, I’m not good at honesty …” while talking with the clerk at the underwear department. However, when I try on the ribbon bra actually, it is surprisingly comfortable to wear, comfortable fit that is hard to wear, and the beautiful valley in the mirror, “Wow!” The content is a glimpse of the atmosphere of Mr. Suwon, who has a slightly different image than usual. Kiko Mizuhara Profile [Image 3: https://prtimes.jp/i/9664/459/resize/d9664-459-730498-14.jpg] Active in multiplayer as an actress, model and designer. She has appeared in various movies and TV shows as an actress. In 2010, the movie “Norwegian Forest” was nominated for the Golden Lion Award at the Venice International Film Festival. In 2015, he appeared in the popular movie “Attack on Titan”. As a designer, he has also announced a collaboration line with “MINEDENIM” and “ESPERANZA” in his “OK” project. Trilingual speaking Japanese, English and Korean. It is overwhelmingly popular among social media. Instagram has more than 5.2 million followers. New product information [Image 4: https://prtimes.jp/i/9664/459/resize/d9664-459-205508-17.png]
● Product name: Morning valley, Nagamochi, ribbon bra.
● Item number: BRB · 440 Size
●: (A) 65 · 70 · 75, (B · C · D · E) 65 · 70 · 75 · 80, (F) 65 · 70 · 75 Color
●: BU (Moon Night Bull) · BL (Braque) · GY (Pearl Silver) · PO (terra cotta oak) ※ Handling color depends on the size
● Recommended retail price: 5,600 yen + tax (DEF cup for 6,100 yen + tax) -Release date: April 19 2019 (Fri)-
● Sales location: nationwide department stores, underwear stores, chain stores (mass retailers), wacoal web stores will be sold sequentially
● Product features: [Image 5: https://prtimes.jp/i/9664/459/resize/d9664-459-430956-15.jpg] 1.Keep ribbon structure [Patent No. 5339003], draw the bust from the left and right to create a beautiful valley. In addition, the bust is firmly supported to follow the movement of the bust, and the gap on the upper side of the cup and the shift of the bust are prevented to keep the valley. 2. It’s breathable and hard to get wet. 3. The upper cup, pad receiving skin side uses sweat-absorbent quick-drying material, and it is comfortable. “Morning valley, Nagamochi, ribbon bra. WEB Official WEB site www.wacoal.jp/ribbonbra/ Launch of “Taniyama Improvement Institute” [Image 6: https://prtimes.jp/i/9664/459/resize/d9664-459-587764-16.png] In February 2019, Wacoal conducted a questionnaire survey on the chest valley on the Internet for 900 women in their 20s and 40s nationwide. As a result, it became clear that more than 80% of women did not feel confident in their bust, and that the “crest of the chest” was connected to women’s confidence and well-being. In response to this result, Wacoal newly launched the Valley Improvement Research Institute to create women’s sense of happiness and confidence by creating beautiful valleys. Kiko Mizuhara will be the director of this institute, and will carry out various activities in the future. ※ 1: Patent No. 5339003 ※ 2: Wacoal investigation, delivery results from January 2010 to January 2019
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