Kao MK News A unique collaboration between Takara Tomy “Rika-chan” and Kao “Emar”. Jointly developed “Licca-chan Coordinate Maker” is open for a limited time. A limited number of original Rika-chan Emar bottles are al so available.
Kao Corporation (Kao MK News)
A unique collaboration between Takara Tomy “Rika-chan” and Kao “Emar”. Jointly developed “Licca-chan Coordinate Maker” is open for a limited time. A limited number of original Rika-chan Emar bottles are also available.
Kao Co., Ltd.’s fashionable detergent “Emar” and Takara Tomy’s “Licca-chan” can digitally coordinate their own original Licca-chan by choosing clothes, hairstyle, and makeup. We have jointly developed the generator “Licca-chan Coordinate Maker”. Limited opening from November 20, 2019 to February 19, 2020.
https://mydesign.kao.com/emal_licca/?cid=emal_prtimes191120a 】 Licca-chan’s coordinated image changed by “Licca-chan Coordinating Maker” can be downloaded to a smartphone. You can also purchase your own bottle of Emar designed by Rika-chan, the original coordination. (Limited to 500 sets)
■ Opportunity and thought of collaboration
“Fashionable Licca-chan who can change clothes” and “Emar with fashionable clothes” felt high affinity in terms of “enjoying fashion”. Many people enjoyed the fashion of changing clothes through Rika-chan, and the desire to have Emar interested in it led to the realization of this collaboration. I hope that by enjoying “Licca-chan Coordinating Maker”, you will be able to increase your attachment to both “Licca-chan” and “Emar”.
■ What is Ricca-chan coordination manufacturer?
“Rika-chan Coordinating Maker” is content exclusively for smartphones. It is a limited-time generator that allows you to change your clothes digitally, choose your hairstyle and makeup, and enjoy your own personalized coordination.
The coordinated images you create can be downloaded to a smartphone or posted to SNS. You can also take two-shot images with Rika in the photo mode.
シ ェ ア By sharing and retweeting coordinated Rika-chan’s images on SNS, we will also carry out a campaign to win original goods.
In addition, when choosing clothes, there is also a function that allows Rika to tell you how to care for clothes for each item. (Clothes sold as Rika’s toys cannot be washed.)
■ Rika-chan collaboration special item “Original Emar Bottle” You can purchase an original Emar bottle with Rika-chan coordinated by you. It will be delivered in a special box for this collaboration special specification. Recommended for Christmas gifts.
Product name: “Licca-chan original with empty bottle” Emar aromatic fragrance refill 920ml
Sale period: From November 20, 2019 to December 1, 2019
Due to the limited quantity, it will be discontinued when the planned amount is reached.
Delivery date: around December 25, 2019
“Licca-chan” (Released by Takara Tomy Co., Ltd.), which celebrated its 50th anniversary in 2017 from its birth in 1967, has always released products that reflect the times and trends and shaped children’s admiration and dreams. I did it. In recent years, we have developed the “Licca” brand for adults, aiming to become a brand that is loved by adults who have stepped along with “Licca-chan”. In addition to expanding his career as a talent, Rika’s own Twitter and Instagram are also a big topic (* Number of followers as of the end of January 2019: about 200,000 total)
[Licca-chan Official Twitter & Instagram @bonjour_licca]
■ www.instagram.com / bonjour_licca
“Emar”, which was improved and released in October 2018, newly proposed “BEAUTY WASH”, which allows you to wear your favorite clothes more beautifully. “Shape control cleaning” coats each thread, removes the tension and smoothes the surface to eliminate the catch, so you can adjust the stretch and twist. By washing each time you wear it, the shape of the sleeves and neck around the clothing will last long. While preventing pills, shrinkage, and fading, it also removes sweat, sebum, and odor stains from food.
Inquiries from customers regarding the operation of “Licca-chan Coordinate Maker”
Available at firstname.lastname@example.org.
For more information about this release(Japanese):
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