Payke, an inbound countermeasure platform, has released a survey service “Payke Research” for foreign visitors to Japan.
Payke Payke, an inbound countermeasure platform, has released a survey service “Payke Research” for foreign visitors to Japan. Enables surveys for foreign visitors to Japan …………………………………………………………………………………………… Payke Co., Ltd. (head office: Chatan Town, Okinawa Prefecture, CEO: Keisuke Furuta, hereinafter Payke), which develops “Payke”, an inbound countermeasure platform, is a survey service “Payke Research” (payke.co .jp / research) will be released. [Image
【background】 The inbound market is growing year by year, and in 2018, it is a large market with 30 million people and 4.5 trillion yen *? On the other hand, Japanese companies have few points of contact with foreign visitors to Japan, and it is difficult to obtain data such as information collection methods, consumption activities, and consumption preferences of foreign visitors to Japan. Based on more accurate data, it is necessary for inbound measures to clarify the targets that can be their customers. Similarly, attribute information, palatability, consumption behavior, and other data are important data when developing business targeting foreigners, such as global business expansion, cross-border EC, and outbound. Payke has provided “Payke”, a shopping support application for foreign visitors to Japan as an inbound countermeasure platform. Currently, 7 languages are supported, and the number of users exceeds 4 million *? Based on this user data, in addition to being able to provide accurate data from travel information to consumption behavior of foreign visitors to Japan, a new questionnaire function has been released to provide reasons for consumption and brand image behind consumption behavior. In addition, it is possible to extract insights that cannot be grasped by quantitative data. [About Payke Research] It is a function that can distribute questionnaires to users who use the app within “Payke”. In addition to age, nationality, and gender, surveys can be distributed to segments that are only for users visiting Japan or who plan to visit Japan within a few months. Payke users also have a high number of visits to Japan and Japanese product preferences, and can obtain more accurate answers based on scan information. From market analysis and trend surveys of manufacturers, retailers, government agencies, etc. that develop business for foreigners, volume analysis, competition surveys, consumer understanding, cluster analysis, customer satisfaction surveys, usage (U & A) surveys, etc. Can also be used for. Going forward, as an inbound countermeasure platform, we will continue to improve services to encourage foreign visitors to shop in Japan, as well as services including multilingual product information and utilization of consumption behavior data for manufacturers and retailers Will continue to expand. *? From the Japan Tourism Agency: Survey on Foreign Consumer Trends in Japan *? Number of users including API provider
■ Payke overview Payke, a shopping support app for foreign visitors to Japan, is a service that allows you to display all product information in seven languages just by scanning the “barcode” in the product package with a smartphone. The service started in November 2015, and about 1,200 Japanese manufacturers have about 350,000 product data. It is used by 4 million mainly in Asia (as of the end of June 2019). By registering product information on the “Payke” platform, manufacturers can accurately and directly deliver the appeal of their products that could not be communicated to foreign visitors to Japan. In addition, we are developing a “Payke tablet” dedicated terminal with the “Payke” app installed for retail stores. Since tablets can convey the appeal of products in seven languages, foreigners visiting Japan can solve what they are doing through self-search, leading to reduced man-hours for staff. Company name: Payke, Inc. Representative: Keisuke Furuta Location: 1-2-15 Mihama Chatan-cho, Okinawa (Okinawa Office) 1-9-13 Akasaka, Minato-ku, Tokyo Sankaidou Building 4F (Tokyo Office) THE LINKS KITAHAMA (Osaka Office) 2-3-16 Imabashi, Chuo-ku, Osaka Established: November 2014 Business description: Development and operation of “Payke”, a shopping support application for foreign visitors to Japan Product sales and product development consulting Website: payke.co.jp/ * The product / service names listed in this news release are trademarks or registered trademarks of their respective companies. * The information in this news release is current as of the date of announcement. It is subject to change without notice. [Inquiries from news media regarding this matter] Public Relations Manager, Payke, Inc. Sugiyama TEL: 03-6441-2339 E-mail: firstname.lastname@example.org
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