[ELC Japan Co., Ltd.]
Estee Lauder Group 2019 Breast Cancer Campaign “Marunouchi Pink Ribbon Garden” that wraps Marunouchi with a knit that incorporates the theme of “The Hope for Healing Connects Us. Holding

ELC Japan Co., Ltd. Estee Lauder Group 2019 Breast Cancer Campaign Held “Marunouchi Pink Ribbon Garden” that wraps Marunouchi in a knit knitted with the theme of “A hope for healing connects us. Global landmark illumination and campaign support products …………………………………………………………………………………………… October 1 (Tue)-October 5 (Sat) 2019 Campaign site: www.estee.co.jp/pinkribbon/cam26.html Estee Lauder Group (Location: Chiyoda-ku, Tokyo, President: Sio Fox) has designated October as “Breast Cancer Campaign Month” every year, promoting solidarity to people around the world and raising awareness to create a world without breast cancer We carry out activities to plan. This year, the 27th year of this campaign, we will continue to implement global landmark illumination that illuminates Tokyo Sky Tree (R) and Kiyomizudera in pink, sales of support products for 8 brands, online campaigns, and employee volunteer activities. We support medical research and patient organizations through sending out messages and donating activities using the proceeds of support products. This year’s theme is “Hope for healing connects us. #To a world without breast cancer”. 一 人 That’s why one person has been diagnosed with breast cancer anywhere in the world in 15 seconds … “A hope for cure” connects us with a common goal of ending this disease.
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The campaign visual uses 15 pink ribbons. This represents the number 15 seconds. Behind each ribbon are supporters, nurses, patients, loved ones, doctors, friends, researchers, and caregivers. We all want to be cured, and we must unite for a world without breast cancer. This year, the Estee Lauder Group has knitted “hope for healing” into a pink knit. Marunouchi Pink Ribbon Garden, where Marunouchi Brick Square is wrapped in pink knit, is held to expand the breast cancer campaign by connecting people’s hearts in warm knit spaces and delivering important messages. I will do it. Marunouchi Pink Ribbon Garden The Marunouchi area, where the Estee Lauder Group is headquartered in Japan and where many working women gather. A warm pink knit with “hope for healing” wraps around Marunouchi Brick Square. Connects the hearts of people who see, touch, and go, and delivers messages and information about breast cancer. Also, “Pink Ribbon Sweets @ A16”, which collaborated with restaurant “A16” (Aixteen), offered original pink ribbon sweets for a limited time and “Pink Flower Shop @HANAHIRO” collaborated with flower shop “HANAHIRO CQ”. At CQ, the Marunouchi Brick Square will be dyed in pink from October 1st (Tue) to 5th (Sat), such as a limited sale of pink flower bouquets and preserved flower BOX. Campaign site: http://www.estee.co.jp/pinkribbon/cam26.html
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■ Marunouchi Pink Ribbon Garden ・ Period: October 1 (Tue)-5 (Sat), 2019 * Open on 1 October (Tue) from 15:00. ・ Venue: Marunouchi Brick Square (2-6-1 Marunouchi, Chiyoda-ku, Tokyo) ・ Content: Space designer Kimi Hasegawa decorates Marunouchi Brick Square Garden Square with pink knits and balloons. The iconic large balloon placed in the center of the square is connected with a ribbon of warm material, and a pink ribbon logo mark appears in the center. </br・ Light-up time: 17: 00-23: 00 ·space design: The design of “Marunouchi Pink Ribbon Garden” was designed by space designer Kimi Hasegawa (President of Verbetta Design). Mr. Hasegawa works on various creations related to space with the theme of “designing the air”. www.velveta.jp
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■ Pink Ribbon Sweets @ A16 ・ Period: October 1 (Tue)-5 (Sat), 2019 ・ Time: 11: 00-23: 00 (Friday, Saturday 24:00 closed) * Open from 17:30 on October 1 (Tue) ・ Venue: A16 TOKYO (2-6-1 Marunouchi, Chiyoda-ku, Tokyo Marunouchi Brick Square 1F) ・ Content: Collaboration with California’s most popular restaurant “A16” (Acexteen). We offer original pink sweets for a limited time in the shop decorated with a pink ribbon world view. A part of the sales will be donated to JBCRG (Japan Breast Cancer Research Group). ・ Product name: Panna cotta with cranberry flavor ・ Product price: 780 yen (excluding tax) ・ Product description: Cranberry and fresh cream sweet and sour with a balanced panna cotta and finished in pink. ・ Number of sales: Limited to 20 meals per day
■ Pink Flower Shop @HANAHIRO CQ ・ Period: October 1 (Tue)-5 (Sat), 2019 ・ Time: 11: 00-21: 00 ・ Venue: HANAHIRO CQ (2-6-1 Marunouchi, Chiyoda-ku, Tokyo Marunouchi Brick Square 1F) ・ Content: In collaboration with HANAHIRO CQ on the 1st floor of Marunouchi Brick Square, limited sales such as pink flower bouquets and preserved flower BOX are available. A part of the sales will be donated to JBCRG (Japan Breast Cancer Research Group).
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“Pink Ribbon Sweets @ A16” cranberry-flavored panna cotta with framboise sauce
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“Pink Flower Shop @HANAHIRO CQ” Products
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“Pink Flower Shop @HANAHIRO CQ” Products
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“Pink Flower Shop @HANAHIRO CQ” Products
■ Instagram posting campaign As part of the “Breast Cancer Campaign”, we will conduct an Instagram hashtag posting campaign. Take photos such as “Activities to create a world free of breast cancer around you” and post it on Instagram with the hashtag “To the world without breast cancer”. Assorted popular products from the group are presented as gifts. ・ Period: October 1 (Tuesday) to October 31 (Thursday), 2019 ・ Prize: 5 winners will receive a luxurious cosmetic set from the Estee Lauder Group ·Application method: 1. Take one of the following photos. ・ Activities to create a world without breast cancer around you (including campaigns and events) ・ Kyoto Kiyomizu Temple ・ Tokyo Sky Tree (R) Pink Light Up ・ Installation event at Marunouchi Brick Square 2. Post with the hashtag “# To the world without breast cancer”. 3. The winner will be notified by direct message from the secretariat. Global landmark illumination The Estee Lauder Group conducts “Global Landmark Illumination” in October to light up major buildings around the world in pink every year with the aim of raising awareness of the “Breast Cancer Campaign”.
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When held in 2018
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When held in 2018 In 2019, Kiyomizu-dera Kyoto <Niomon, West Gate, Triple Tower, Kannon Jiko■ Kyoto Kiyomizu Temple ・ Period: October 1 (Tuesday) to October 31 (Thursday), 2019 * Normal light color on October 19 (Saturday) ・ Address: Kyoto, Higashiyama-ku, Shimizu 1-chome 294 ·Lighting time: October 1 (Tue) only from 18:30 to 22:00 From October 2 (Wed) to October 31 (Thu), 19: 00-22: 00 ・ Night special viewing: October 1 (Tue) 18: 30-21: 30 (last reception 21:00) Free admission (normally 400 yen for adults)
■ Tokyo Sky Tree (R) ・ Period: Tuesday, October 1, 2019 ・ Address: 1-2 1-2 Oshiage, Sumida-ku, Tokyo ・ Lighting time: 18: 30-24: 00 Breast cancer campaign support products The campaign support products will be released from October 1st under the 8 brands of the Estee Lauder Group. Part of the proceeds will be used for medical research through the US Breast Cancer Research Fund (BCRF) and the Japan Breast Cancer Research Group (JBCRG). * Some limited quantities will end as soon as they are gone.
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Lab Series Age RE Lab series Age RE 7,700 yen (main unit price 7,000 yen)
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Bobby Brown Proud To Be Pink Lip Color Duo Bobby Brown Proud To Be Pink Lip Color Duo 6,380 yen (main unit price 5,800 yen)
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Aveda
[Pink Ribbon 2019]
Cherry Almond CA Hand Cream Aveda
[Pink Ribbon 2019]
Cherry Almond CA Hand Cream 3,960 yen (main unit price 3,600 yen)
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De La Mer Creme De La Mer The Moisturizing Cream De La Mer Creme de la Mer The Moisturizing Cream 11,000 yen (main unit price 10,000 yen)
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Joe Malone London Red Rose Colon Joe Malone London Red rose colon 17,600 yen (body price 16,000 yen)
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Clinique “Dramatically Different” Series Clinique “Dramatically Different” series 7,150 yen (main unit price 6,500 yen)
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Estee Lauder Pink Perfection Lipstick Set Estee Lauder Pink Perfection Lipstick Set 7,700 yen (main unit price 7,000 yen)
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Tom Ford Beauty Lip Color Tom Ford Beauty Lip color 6,600 yen (body price 6,000 yen) Estee Lauder Group Breast Cancer Campaign The Breast Cancer Campaign was founded in 1992 by the late Evelyn Lauder (former Estee Lauder Group Senior Corporate Vice President). The symbol that was chosen was a pink ribbon that conveys the heart of caring for each woman. It is now an activity in more than 70 countries around the world, with a total donation of $ 79 million, of which $ 65 million has been spent on 260 medical projects through the US Breast Cancer Research Fund (BCRF). Over the 27 years since its inception, it has been working widely to people around the world, raising awareness for fighting breast cancer, and raising awareness, and has evoked actions that are meaningful to each individual. The “Pink Ribbon” is now a global symbol that conveys the heart of caring for each woman.


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