[Yamaha Corporation]
“SoundUD Promotion Consortium” received “Digital Utilization Special Award” at “5th Japan Tourism Award”

Yamaha Corporation “SoundUD Promotion Consortium” won “Digital Utilization Special Award” at “5th Japan Tourism Awards” The first award for our company …………………………………………………………………………………………… The “SoundUD Promotion Consortium”, an organization that promotes the creation of a society that does not worry about language or hearing, is the secretariat of Yamaha Corporation. “Tourism EXPO Japan” In the “5th Japan Tourism Awards” operated by the Japan Association of Travel Agents and the Japan National Tourism Organization (JNTO), we received the “Digital Utilization Special Award”.
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The “Japan Tourism Award” aims to promote the role of tourism in the SDGs (Sustainable Development Goals) promoted by the United Nations. This award recognizes outstanding efforts to contribute. Among the 209 applications from Japan and overseas this year, the “SoundUD Promotion Consortium” is one of three special awards. “Digital” recognizes efforts to promote tourism using digital technology. Awarded “Utilization Special Award”. This is the first time we have received an award at the Japan Tourism Awards. As the secretariat of the “SoundUD Promotion Consortium” and one of its constituent organizations, we will continue to promote the creation of a society that supports “universal design of sound” without worrying about language and hearing. Japan Tourism Award official website: https://www.t-expo.jp/biz/program/award.html Organization name: “SoundUD Promotion Consortium” Department name: Domestic / inbound Japan Business Department Name of Initiative: Initiatives for Realizing a Universal Design of Sound Selection: We evaluated the development and expandability of tourism through groundbreaking technology that uses “universal design of sound”, which allows everyone to feel the sound, for tourist information and disaster prevention information. A technology and platform that connects and develops sound spaces and ICT equipment. With “SoundUD trigger”, which uses multiple technologies such as acoustic communication, Bluetooth (R), GPS, etc., as the core technology, it is possible to provide information linked to voice and space. In “SoundUD” compatible spots, you can easily access various information required in the space through compatible applications such as “Omotenashi Guide” (http://omotenashiguide.jp/). Established in October 2017 with the aim of creating a society that is free of language and hearing concerns, this is a consortium with the company as the secretariat (Chairman: Akira Iizuka, Executive Officer, Yamaha Corporation). Currently, 300 organizations from across the industry, such as local governments, transportation, commercial facilities, entertainment, stadiums, and broadcasters, participate in the development and dissemination of products and services using SoundUD. The “SoundUD Promotion Consortium” Official Website: https://soundud.org/
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Dissemination and promotion of “SoundUD” and usage image of compatible apps
Yamaha Corporate Information Site / News Release https://www.yamaha.com/en/news_release/ * “Universal Design of Sound”, “SoundUD”, “OMOTENASHI GUIDE” and “Omotenashi Guide” are registered trademarks of our company. * Other product names and organization names in the text are trademarks or registered trademarks of the Company, each company, and each organization. * Information included in this news release is current as of the date of announcement. Please note that it may be changed after the announcement date.

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