[Metro Ad Agency, Inc.] Create buzz with “Real Media”! Recruitment of expressions and ideas that create new value using Tokyo Metro’s traffic advertisements “Metro Ad Creative Award 2019” Started recruiting work from Friday, September 27
Metro Ad Agency Inc. Create buzz with “Real Media”! Recruitment of expressions and ideas that create new value using Tokyo Metro’s traffic advertisements “Metro Ad Creative Award 2019” Started recruitment from Friday, September 27 The award-winning works will be displayed as a limited-time gallery train with the Tokyo Metro Ginza Line 1 set up! Special site URL: maca.sendenkaigi.com/ …………………………………………………………………………………………… Metro Ad Agency Co., Ltd. (Head office: Minato-ku, Tokyo, Kenichi Higo, President and CEO) is inviting applications for the “Metro Ad Creative Award 2019”, a public advertising award that creates “new traffic advertising and OOH in the future” It will start on the special site from Friday, 27th. [Image 1
Left: Grand Prix work “15m vending machine” for the 2nd planning section in FY2018 Right: Grand Prix work “Big Kyoro-chan” in the 2nd Design and Creative Division in FY2018 The “Metro Ad Creative Award” started in 2017 with the idea of “meeting expressions and ideas that create new value and discovering and cultivating creative human resources” with the theme of transportation media. welcome. In this award, the Tokyo Metropolitan Transportation Media ideas were solicited in the Planning Department and the Design Department. In addition to prize money and prizes, works that have won each award, including the Grand Prix, are actually displayed on the Tokyo Metro Ginza Line. This is an opportunity for many people who are always using the Tokyo Metro to see the work, not just those involved in the advertising, production and media industries. We look forward to new ideas that broaden the possibilities of future traffic advertising and applications from a wide range of people. In the second round last year, a lot of creative and creative works gathered from applicants, the “15m-run vending machine” based on Aquarius of Coca-Cola Japan in the planning section, and Morinaga in the design and creative section. “Big Kyoro-chan”, Inc. won the Grand Prix. In this fiscal year, we are looking for ideas unique to real media that solve the issues of services and products of the sponsoring companies. [Image 2
The award-winning works will be exhibited at the “Gallery Train” that jacks the 1st line of the Ginza Line. Challenge recruitment companies (part) ・ Adidas Japan Co., Ltd. ・ Calbee Co., Ltd. ·Tokushima ・ Nippon Kentucky Fried Chicken Co., Ltd. ・ B.MARKETING Co., Ltd. * Scheduled to be announced on other special websites Greetings and messages from the organizer
Media Headquarters Mio Suzuki OOH and traffic advertising are now at a turning point. With the development of technology and the spread of the Internet, it has become possible to realize all kinds of promotions, and it has grown into a medium that plays a role as a “hot spot of the topic” in SNS and communication of people, not just “faces” . Under such circumstances, the Metro Ad Creative Award was created from the desire to expand the possibilities of OOH and traffic advertising by borrowing the power of creative ideas from creators.
Tomoko Tomita Media Headquarters Make your ideas into shape and let them know!
Metro Ad Creative Award 2019 [Application period] Scheduled for Friday, September 27 to December 25, 2019 [Recruitment] Ideas to meet the special issues of each company using the Tokyo Metro media [How to apply] Apply from the award special site (maca.sendenkaigi.com/) [Eligibility] Age, gender, nationality are not required / workers, students are not required / group is acceptable [Department] ・ Media: Shinjuku Metro Super Premium Set ・ Format: Submit the plan (A4 width within 10 sheets / PDF format) ・ Use media: Nakazuri poster / Metro Concourse Vision (MCV) ・ Format: Medium spelling: Submit poster design (top and bottom 364mm x left and right 1,030mm / PDF format) MCV: Submit video (WMV9) or still (JPEG) (vertical)
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