Promote eye care with the national anime Mobile Suit Gundam! Limited package “Sante FX” will be released on Tuesday, December 3rd! “Sante FX” x “Mobile Suit Gundam” new era collaboration project starts!

Santen Pharmaceutical Co., Ltd.
Promote eye care with the national anime Mobile Suit Gundam! Limited package “Sante FX” will be released on Tuesday, December 3rd! “Sante FX” x “Mobile Suit Gundam” new era collaboration project starts! Special collaboration web video release with Amuro & Char! There is also a “Let’s go with #new type” campaign where you can win luxury goods!
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Santen Pharmaceutical Co., Ltd. (Headquarters: Osaka City, Chairman and CEO: Akira Kurokawa) will be airing this year on general-purpose eye drops “Sante FX Neo” and “Sante FX V Plus” starting December 3 (Tuesday). We will develop a collaboration project with the popular national anime “Mobile Suit Gundam” celebrating its 40th anniversary. [Image 1

Since its launch in 1991, the Sante FX series has been favored by many consumers as eye drops that are effective for eye fatigue and hyperemia and give the eyes a refreshing feeling. The total number of sales is over 190 million, and it is the No.1 brand of refreshing eye drops.
This collaboration project is an exhilarating and awakening mood aimed at supporting modern people working in rapidly changing values ​​such as productivity, diversity, and work style reform in the new era of Ryowa. “ Mobile Suit Gundam ” depicting Sante FX that improves eye fatigue with a feeling of comfort and a story that fights and grows for the justice and principle claim of oneself in the changing times It was realized because of the matching of the character story. For the people who challenge new battles every day with a copy of “Possibility« New Type Awakens “, in both Sante FX Neo and Sante FX V Plus products, the” Mobile Suit Gundam “specification package and Limited bottles will be released today. We will convey the importance of eye care to modern people who abuse their eyes every day by appealing that they can refresh their tired eyes at work with the refreshing feel of Sante FX. . In addition, various promotions such as a special collaboration web video featuring Amuro and Char, and a Twitter campaign that wins luxury limited goods will be launched. Sante FX limited design “Mobile Suit Gundam” model is now on sale! From today, December 3 (Tue), two products will be released in a limited quantity: the “Sante FX Neo Gundam Model” and the “Sante FX V Plus Char’s Zaku Model”. The package and bottle are “Mobile Suit Gundam” specifications, and are limited models that each body color is colored with a lively illustration. * Product details will be described later
[Image 2

Sante FX Neo “Gundam Model” / Sante FX V Plus “Char’s Zaku Model” Amuro and Char appear! “Mobile Suit Gundam” special collaboration web video is now available!
In commemoration of this collaboration, a web video featuring Amuro (CV: Toru Furuya) and Char (CV: Shuichi Ikeda), one of the most popular characters in “Mobile Suit Gundam”, will be available today! The reason why Char’s “Red Comet” suddenly approaches Amuro is to submit a proposal document! ? “I still have n’t done a single page!” Reopened, and to Amuro who decided to stay up all night, Char said, “Do you think that your work efficiency will be improved because of your fatigue?” Sante FX Neo Gundam Model “. Once Amuro instills …!? Exceptional exhilaration is the development of the fateful rivals Amuro and Char, who keep the original charm as it is, and indulge in unexpected exchanges such as instilling Sante FX Neo, which works well for tired eyes! It is finished in a content that unintentionally sympathizes with modern people who overuse their eyes.
[“Mobile Suit Gundam” special collaboration web video]
[Video 2: https://prtimes.jp/api/movieim.php?url=www.youtube.com/watch?v=BYYTINAvvus] More than 30 types of “Sante FX x Mobile Suit Gundam” parody visuals are completed!
In addition, a parody visual that replaces the famous scene of “Mobile Suit Gundam” with various business scenes is also completed! There are a total of 34 types of lines, from those that people who work without thinking to those who can laugh with a smile! From today, December 3 (Tue), it will be displayed randomly in various campaign banners and Sante FX official Twitter account, so please enjoy.
[Visual example]
[Image 3

“Let’s go with the #New Type” Twitter instant win campaign, where you can win luxury goods, starts today!

First “Char exclusive eye pillow” 30 people in total
Period: December 3 (Tue)-December 10 (Tue)
[Image 5

2nd “Solar Mobile Charger” 30 people
Period: December 10 (Tue)-December 16 (Mon)
【Precautions】
・ Participation conditions for this campaign are limited to those who follow the Sante FX official Twitter account (@santeFX_tw) and who have posted a “# New Type Let’s Go” campaign post from the official account.
・ By reply reply, you will receive a video showing the lottery result. Winners will be contacted again via direct mail from the official account (@santeFX_tw). Please do not remove the follow. (The special QUO card will be elected by the official account by the end of January.)
・ Please check the following special site for detailed campaign outline, application procedures, and application qualifications. ★ Sante FX Official Twitter Account: https://twitter.com/santefx_tw ★ Special site for “Sante FX x Mobile Suit Gundam”: https://santefx-gundam.com What type of work do you do? “# New Type Let’s Diagnose” Twitter campaign starts on Tuesday, December 17th!
From December 17th (Tue), among the unique characters appearing in “Mobile Suit Gundam” such as Amuro, Char, and Bright, it will be diagnosed as “#New Type” We will carry out the “Dieko Diagnosis” Twitter campaign.
In this campaign, follow the Sante FX official Twitter account (@santeFX_tw) during the period from 12/17 (Tue) to 2/29 (Sat), RT the target tweet, and refer to your past tweets for the most “ A character with a similar work style is diagnosed and a message (reply reply) is sent along with the visual of the character. further! “GUNDAM x OWNDAYS GUNDAM HEAD CASE” will be given to 5 people by lottery from those who did RT.
[Gift overview]
[Image 6

d51633-2-157487-5.jpg

“GUNDAM x OWNDAYS GUNDAM HEAD CASE” Total 5 people
【Precautions】
・ Participation requirements for this campaign are limited to those who follow the Sante FX official Twitter account (@santeFX_tw) and who have submitted a “# Gundam Work Style Examination” campaign post using the official account.
-Winners will be contacted again via direct mail from the official account (@santeFX_tw). Please do not remove the follow.
・ Please check the following special site for detailed campaign outline, application procedures, and application qualifications. ★ Sante FX Official Twitter Account: https://twitter.com/santefx_tw ★ Special site for “Sante FX x Mobile Suit Gundam” :: https://santefx-gundam.com About “GUNDAM x OWNDAYS Gundam Head Case”
★ “GUNDAM x OWNDAYS” special page:
https://www.owndays.com/jp/en/collabo/gundam/pj-head
“Sante FX Neo Gundam Model” “Sante FX V Plus Char’s Zaku Model” Product Overview [Image 7

d51633-2-436475-6.jpg

◆ Product Name: Sante FX Neo Gundam Model
◆ Release date: December 3
◆ Pharmaceutical classification: Class 2 drugs
◆ Capacity: 12ml
◆ Ingredients: Neostigmine methyl sulfate (0.005%), taurine (1.0%), potassium L-aspartate (1.0%), tetrahydrozoline hydrochloride (0.05%), chlorpheniramine maleate (0.03%), epsilon-aminocaproic acid (1.0%) * Additives: chlorobutanol, benzalkonium chloride, boric acid, d-borneol, dl-camphor, l-menthol, pH regulator
Indications: Eye fatigue, conjunctival redness, itchy eyes, eye disease prevention (after swimming, when dust or sweat gets into your eyes, etc.), eye inflammation caused by UV rays or other rays (snow eyes, etc.), eyes Haze (when there is a lot of eyes and sores), blepharitis (a sore eyelid), discomfort when wearing hard contact lenses
◆ Dosage and administration: 2-3 drops at a time, 5-6 times a day
◆ Liquid color: colorless and transparent
◆ Manufacturer’s suggested retail price: 880 yen (excluding tax) [Image 8

d51633-2-325637-7.jpg

◆ Product Name: Sante FX V Plus Char’s Zaku Model
◆ Release date: December 3
◆ Pharmaceutical classification: Class 2 drugs
◆ Capacity: 12ml
◆ Ingredients: Vitamin B6 (pyridoxine hydrochloride) (0.1%), taurine (1.0%), potassium L-aspartate (1.0%), neostigmine methyl sulfate (0.005%), tetrahydrozoline hydrochloride (0.05%), chlorpheniramine Maleate (0.03%), epsilon-aminocaproic acid (1.0%) * Additives: Chlorobutanol, dextran, hydroxyethylcellulose, hypromellose, benzalkonium chloride solution, boric acid, d-camphor, d-borneol, l-Menthol, pH regulator
Indications: Eye fatigue, conjunctival redness, itchy eyes, eye disease prevention (after swimming, when dust or sweat gets into your eyes, etc.), eye inflammation caused by UV rays or other rays (snow eyes, etc.), eyes Haze (when there is a lot of eyes and sores), blepharitis (a sore eyelid), discomfort when wearing hard contact lenses
◆ Dosage and administration: 2-3 drops at a time, 5-6 times a day
◆ Liquid color: colorless and transparent
◆ Manufacturer’s suggested retail price: 880 yen (excluding tax) About Sante FX Series
Since its launch in 1991, this product has been used by a wide range of customers as an eye drop that works on eye fatigue and redness and gives the eyes a refreshing feeling. In 1999, we launched “Sante FX Neo” with taurine and other ingredients, and in 2009 we launched “Sante FX V Plus” with vitamins and other nutritional ingredients. In recent years, by tying up with various contents, we have continued to evolve such as approaching customers who have not used eye drops so far, cumulative total more than 190 million since launch (* as of the end of October 2019 ).
Company introduction
Santen is a specialty company specializing in ophthalmology, conducting research, development, sales and marketing activities for medical and general pharmaceuticals and medical devices. Currently, the company sells products in over 60 countries and regions around the world, and boasts the No.1 market share in the domestic medical ophthalmic drug market. Utilizing scientific knowledge and corporate strength cultivated in nearly 130 years of history, we will continue to contribute to society, focusing on patients and those who love patients, through the provision of valuable products and services. I will continue. Homepage https://www.santen.co.jp
About Gundam
This year, the 40th anniversary of the start of the TV series broadcast, a robot animation produced by Sunrise. Later in the war, we introduced a realistic human drama that centered on the social growth of the main character Amuro Ray, and a setting that treats robots as a type of weapon called a “ mobile suit ”. As a pioneer of a series of robot anime transformations that will be called “things”, it still boasts national popularity. (C) Sotsu / Sunrise



For more information about this release(Japanese):

https://prtimes.jp/main/html/rd/p/000000002.000051633.html
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