Collaborated with Adish and Repro. Began providing user support and marketing support for game apps
Adish Corporation Working with Adish, Repro. Began providing user support and marketing support for game apps Increase customer satisfaction for game app users, increase app value and promote new customer acquisition ………………………………………………………………………………………… Adish Co., Ltd. (Head office: Shinagawa-ku, Tokyo; Representative director Hiroki Edo, hereafter Adish), which develops start-up growth support businesses such as post monitoring, Internet anti-bullying measures, and customer support for social applications, , Repro Ltd. (Head office: Shibuya-ku, Tokyo, Representative Director: Keisuke Hirata, hereinafter Repro), which offers marketing platform “Repro” with more than 500 introduction results. With respect to the game app store review, Adish develops a customer relationship that improves user satisfaction, Repro offers app analysis and marketing measures with the app growth support tool “Repro”, and the game company app store review We will support evaluation improvement and new customer acquisition. To commemorate this collaboration, we will carry out a limited-time campaign from July 3, 2019.
Collaboration background Consumer spending in the mobile game application market in Japan in 2018 is over ¥ 1,200 billion, and the number of mobile game application users is more than 36 million, significantly exceeding the number of home game users of 23 million. (Source: “Famichi Game White Paper” | Gz Brain Marketing Section, Inc.) On the other hand, the expansion of the mobile game application market has been slowing down, and the slowdown in the number of downloaded new applications released has become an issue for the entire market. Therefore, in order to promote the download of the released application, the need for measures to increase the evaluation of the store review is increasing. In addition, it is reported that “the conversion rate of the app store increases up to 680% when it comes to the average rating of 2 stars to 4 stars” as the importance of the rating of the store review. (Source: “Mobile Ratings: The Good, the Bad, and the Ugly” | The Being Apptentive Blog by Apptentive) From this background, we believe that it is necessary to take measures to raise user reviews in order to increase the value of game apps, and game apps can be downloaded by synergistically offering the strengths of Adish and Repro, the two companies. We will promote the acquisition of new customers and support the long-term operation of the app. Service outline “Advis’s” Store Review Reply “is a service that gives a reply (comment) on the side of management to the reviews posted by the user on the apps registered on App Store and Google Play. Engagement by providing a response from the user’s perspective to both positive and negative postings, and by regaining the opportunity to immerse the game experience in the game users who were hindered by various factors such as defects and unexpected specifications, engagement Can be expected to improve.
The Repro tool “Repro” allows you to keep your app analysis and marketing activities in line. Analyze app user attributes and behavior information, and deliver push notifications and in-app messages to segmented layers. Future outlook Adish will continue to support the activation of the game application market through the provision of services that will continue to solve the mobile game application market issues. Guidance of campaign We will carry out a limited-time campaign from the start of solution development this time.
▼ ADISH × Repro Marketing Solution Campaign Summary
Wednesday, July 3, 2019-Monday, September 30, 2019
(tax not included) Initial fee 200,000 yen, monthly fee 300,000 yen ~ *?
・ Payment with prepaid by annual contract ・ Are you going to make an application for “Repro” or “Repro Web” by September 30 *?
[How to apply]
bit.ly/2KPjWWp Please apply from here * ?: The monthly fee varies by service * ?: Limited to companies that have applied for new business opportunities Company Profile
[Overview of Repro Inc.]
“Repro” is a marketing platform for web and mobile apps released in 2015. The service is used in more than 6,500 (as of April 2019) in 59 countries around the world. Analyzes attribute information and behavior information of web and application users, and can execute marketing measures such as push notification, in-app message, web message and advertisement delivery with one click from analysis results. In addition, the research and development team “Repro AI Labs” with functions that use AI and machine learning is promoting demonstration experiments and development for marketing automation, and AI predicts the behavior of app users with about 90% accuracy Success in doing. The commercialization of these was realized in December of the same year. Based on the mission of “Creating a world where all data in the world can be used for marketing”, “Repro” links data in new areas, not just webs and apps, and the services and users in the world are optimal. We will create a world where we can communicate. Company name: Repro Ltd. Head office location: 1-36-4 Yoyogi, Shibuya-ku, Tokyo Zenriren Building 6F Representative: Yusuke Hirata Established: April 2014 Business description: Development and provision of marketing platform “Repro” for mobile apps and Web
[Outline of ADISH CORPORATION]
Based on the mission “Always stay connected”, we will solve the problems that occur in the field of innovation such as the Internet and social media, and aim to realize a considerate communication society. We develop business such as Internet monitoring, Internet bullying measures, customer support of social application, development and management of chatbot, SNS operation agency of domestic and foreign countries. Company name: ADISH CORPORATION Head office location: 1-21 Nishi Gotanda, Shinagawa-ku, Tokyo Hulic Gotanda Yamate Dori Building 8F Representative: Representative director Hiroki Edo Established: October 1, 2014 URL: www.adish.co.jp
Adish Co., Ltd. Social Application Support Division Fukuda Tel: 03-5759-0334 (Representative) Mail: asako. Fukuda@adish.co.jp ※ The same content may be delivered for collaborative release. Please note.
For more information about this release(Japanese):
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