【Japan Airlines Co., Ltd.】 【Japan’s first permanent “Jogurumi” facility will finally appear in the summer of 2020

Japan Airlines Co., Ltd. [Japan’s first permanent “castle night” facility will finally appear in the summer of 2020] ………………………………………………………………………………………… Hirado City, Nagasaki Prefecture, Hakusen Ren Group, Atelier, Tenkuto, JAL signed an agreement Invitation to a free accommodation event by … lottery Start recruitment of “Joyu night” ambassadors start- [Image 1

July 11, 2019 Hakusen Co., Ltd. Atelier Co., Ltd. Japan Airlines Co., Ltd. Kessha Co., Ltd. (Head office: Meguro-ku, Tokyo; President and CEO: Yasuhiro Kamiyama), a group company of Hyakunen Senki Co., Ltd. (Head office: Sendai City, Miyagi Prefecture; President and CEO: Yasuhiro Kamiyama; , Atelier Co., Ltd. (Head office: Shibuya-ku, Tokyo, Representative director: Yasuhiro Yamashita, hereinafter “Tekokuto”), Japan Airlines Co., Ltd. (Head office: Shinagawa-ku, Tokyo, President: Koji Akasaka Hirado Castle “Jyotomari JV” (hereinafter “Jomarito JV”) by the following three companies, “JAL”, was implemented by Hirado City (Nagasaki Prefecture, Mayor Naruhiko Kuroda) for “Hirado Castle Kaijuan” In the open call for participants of the “Yagura) Accommodation Facilities Renovation and Operation Project” (hereinafter referred to as “the project”), it was selected as the preferred negotiator, and signed a basic agreement with Hirado City on July 11 (Thu) today. Yes. By promoting this project, Japan’s first “Castle Stay” facility will be permanently established. We aim to open in the summer of 2020, mainly targeting wealthy inbound travelers, mainly in the West.
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Hirado Castle Tenshukaku space image (from the proposal) Hirado City is a castle town that became the base of Japan’s oldest Nankai trade as the northernmost city of Nagasaki Prefecture, and holds the component assets of “Hiding Christian related heritage” in Nagasaki and Amakusa region, which is registered as a World Cultural Heritage Site. You are In conjunction with the large-scale renovation of Hirado Castle, which was selected as one of Japan’s 100 prestigious castles and a symbol of Hirado, a public offering was held this time to transform Kaisakuan, an excellent location facing the sea, into accommodation facilities. Hirado City jointly held the “Hirado Castle Castle Stay Free Night Event” jointly with the Battle of One Hundred in 2017, and won approximately 7500 pairs of domestic and international applications, and later attracted tourists from Hirado City in the US and Europe It was conceived from the contribution. At the time of the open call for participants, the concept of “Jobedori” proposed by “Jobedori JV” mainly utilizes idle assets and tourism resources in the surrounding area, centering on “Castle”, and combines historical, art and food unique to Hirado. We believe that the business that leads to regional revitalization has received high acclaim. As the role of each company in this project, Hakusen-Sumi group (Kessha and Hakusen-Sumi) will be in charge of overall production and facility management, while the Tenko will be in charge of the design and supervision of facilities, and JAL will be in charge of promotion and customer service. Based on the plan of Hakusen, a pioneer of experience-based accommodation from attracting customers to operations, it is a grand masterpiece unique to the Tenkuto, who works on a large number of accommodation design and management on the theme of traditional architecture and culture on the Amami Islands. We will maximize business synergy by strengths and know-how of each company, such as facility design / interior design, route network / promotion channel connecting JAL’s world and region, build “jogurin” brand for overseas, and Hirado We aim at expansion of interchange population including Hirado-shi and Nagasaki, the whole Kyushu by promotion of “experience-based sightseeing” that utilized sightseeing resources of city. In addition, prior to the opening of the year 2020, we will recruit “Shirokado Ambassadors” from within and outside Japan that will transmit the appeal of “Kyoto nights”. We will invite you to register for 5 free nights before the opening. In addition, as a special benefit, we will periodically send information on “Jojo” and also receive a 5% OFF coupon that can be used in all facilities of STAY JAPAN, a reservation site for a unique stay operated by Hakusen Rensha. We look forward to your participation at this opportunity. (Application site URL: http://mag.stayjapan.com/ja/lp/ambassador/ In conjunction with the longevity of Kaiseki, one of the forts of Hirado Castle, which is now a warehouse, it will be renewed as a castle accommodation. [Image 4

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