【RTB House Japan Ltd.】 RTB House presents data on apps in today’s e-commerce
RTB House Japan Ltd. RTB House presents data on apps in today’s e-commerce ………………………………………………………………………………………… Press release July 11, 2019 RTB House presents data on apps in today’s e-commerce RTB House (Head office: Warsaw, President: Robert Dichikovsky), a global provider of cutting-edge marketing technology based on deep learning, has over 80% of the inventory for retargeting advertising currently on the market We announced the findings that it is on a mobile device. With the vast majority of mobile device users leveraging apps and the time spent on shopping apps growing rapidly, opportunities for retargeting ads within mobile apps are emerging. One of the rapidly growing areas of e-commerce on mobile devices today is closely related to the increase in in-app purchases. However, many companies have not embraced this trend, and in particular marketing has not changed the existing format and methods. In a fast-paced, highly competitive field like e-commerce, it is essential to keep up with trends and changes, and the brand will eventually become aware of the importance of in-app purchases. eMarketer estimates that advertising costs for mobile devices will reach approximately US $ 223,340 million worldwide in 2019. Also, according to Statista, data traffic on mobile devices worldwide is expected to nearly triple between 2018 and 2021. The background behind this is the increased use of mobile devices, especially apps, and 87% of mobile users spend their time on mobile devices in their apps. With the speed of the Internet, this aspect is getting better with each passing year. Companies are starting to create their own apps to adapt to the mobile era, but in many cases this is not enough, and new technologies and new ways to gain customers are being created on a monthly basis Delays are particularly noticeable in the e-commerce world. An important issue for marketers is to bet on mobile, as the brand will die if it does not gain user interest It’s not about whether it’s about how to leverage the vast potential of mobile in sales. However, it is crucial to understand the background behind the birth of mobile apps before analyzing the growth potential. Today, brands should recognize apps as an e-commerce platform and should be viewed as enhancing their customer satisfaction experience with new sales channels and brands. Optimized website for mobile apps vs mobile devices According to TechCrunch, mobile apps have a higher engagement rate and up to a three-fold conversion rate than browsing websites and desktops optimized for mobile devices. This is due to the number and frequency of website visits. According to Bain & Co’s analysis, mobile app users are three times as fast as their customers using other channels, passing customer journeys and seeing 4.2 times more products. From these figures, we can find out what actions and measures a marketer should take, as opposed to on websites optimized for mobile devices. First, customers frequently use mobile devices and apps, so if they want to know about a brand, they can find out immediately. According to the report of App Annie, the time spent on shopping apps in the world is estimated to reach 18 billion hours by 2018, which means that the brand can be connected with the user instantly You Not only through the app, but also by sending promotional messages, emails, announcements, etc., the marketer has many opportunities to attract customers, while at the same time providing personalized personalization to each customer. . In general, the app environment is a great environment to validate different marketing approaches to increasing conversion rates. further, Compuware’s analysis shows that 85% of customers prefer in-app purchases to websites optimized for mobile devices. Conversion on mobile devices According to App Annie’s report, more than 60% of apps will be monetized by in-app advertising by 2019, but it is surprising that many marketers are not yet focused on advertising effectiveness within the app environment is. Competition among brands is intensifying, and user reactions, needs and expectations are equally severe. When Adjust analyzed about 8 billion app installations worldwide, the apps were removed from the device on average within 5.8 days of last use. There are various reasons, such as lack of storage space, system malfunction, unsatisfactory user experience, or simply forgetting to use the app, ie lack of involvement You These are the subject of retargeting. The brand leverages retargeting to attract good customers and to bring back users who have left to shop online. In just a few years, marketing has become an essential daily tool, but many brands have not yet used retargeting for mobile shopping apps. The RTB House survey shows that over 80% of the inventory for retargeting ads currently on the market is on mobile devices. Given these facts, brands interested in e-commerce retargeting may also be interested in in-app retargeting as well. Integration with apps is easy and effective Second, there are cases where a brand can not be aggressive in integrating apps and retargeting tools. It’s easy to think of it as a complex process, but it’s actually quite different. Retargeting companies deploying services have already partnered with many suppliers and platforms, so it does not take much time for the brand to set up the application on such platforms. In addition, in-app retargeting brings the same value as retargeting on a website. Makes it easy to get back in the future while retaining user interest, improves conversion rates with personalized ads and timely relevant offers, and can enhance the user experience by, for example, displaying related products. , Campaign can also be completely customized. There is no real difference other than an increase in the number of customers on mobile devices. Statista has data that 67% of users have purchased a product because of their experience on the mobile app. The possibility is real and the customer is there waiting for the brand to appear on the screen of the mobile device.
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