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[Avex Co., Ltd.] Avex and Mitsui & Co. entered into business alliance with dynamic pricing business to promote adoption in the live entertainment field

Avex Corporation Avex and Mitsui & Co.
Form Business Alliance in Dynamic Pricing Business to Promote Adoption in the Live Entertainment Field …………………………………………………………………………………………

Avex Entertainment Inc.
(Head office: Minato-ku, Tokyo, President: Katsuya Kuroiwa, below: AEI) is Mitsui & Co., Ltd.
(Head office: Chiyoda-ku, Tokyo, President: President: Tatsuo Yasunaga, below: Mitsui) Of Dynamic Plus Co., Ltd.
(Head office: Chiyoda-ku, Tokyo; President and CEO: Hideto Hirata; Below: Dynamic Plus), which operates a dynamic pricing business that fluctuates ticket prices according to supply and demand conditions.
Part of the company was transferred from Mitsui & Co., Ltd., and through Dynamic Plus, we agreed to form a partnership to introduce dynamic pricing in the live entertainment field such as music and concerts.


Dynamic pricing is a method of fluctuating ticket prices in real time by using AI technology to make the most of big data on ticket purchase time, demand, market conditions, weather, etc.

It has been introduced in various industries, mainly in the West.
Since its establishment in June 2018, Dynamic Plus has been promoting dynamic pricing focusing on the introduction of spectator tickets to professional sports such as professional baseball, J-league and rugby.
This time, AEI has agreed to a business partnership with Dynamic Plus to expand dynamic pricing in the music and concert fields.
The purpose is to deliver tickets to many customers at an appropriate price, and is expected to be effective in deterring unauthorized resale of tickets.
AEI and Mitsui will continue to provide customers with higher experience value, and will promote the introduction of dynamic pricing with the aim of further developing the music and concert fields.

[About Dynamic Plus Inc.]


Name: Dynamic Plus Co., Ltd.
Location: Chiyoda-ku, Tokyo Year of establishment: June 1, 2018 Investment structure: Mitsui & Co.
59.2%, Yahoo Japan 34.0% Pia Corporation 3.4%, Avex Entertainment Corporation 3.4% Representative: President and CEO Hideto Hirata Project Overview: (1) Dynamic Ply on various tickets such as concerts, sports, theme parks and special events Providing single services (2) Providing dynamic pricing services for the service industry such as hotels, delivery and parking lots



For more information about this release(Japanese):
prtimes.jp/main/html/rd/p/000000285.000002323.html

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