Austrian Embassy Commercial Department "Austrian wines, a representative of natural wines", the annual import volume is the highest ever! …………………………………………………………………………
Austrian Embassy Commercial Department
“Austrian wines, a representative of natural wines”, the annual import volume is the highest ever!
Annual imports in 2019, up about 29% year on year
In addition to the EU-Japan Economic Partnership Agreement (EPA) that came into effect last year, the Austrian Wine Marketing Association, the Austrian Embassy’s Commerce Department, and Advain Austria promoted and promoted extensively to celebrate the 150th anniversary of diplomatic relations. Activities such as the “Austrian Wine Tasting Event 2019” and the “Austrian Wine by the Glass Campaign” also boosted annual imports to record highs. The tasting and campaign will be held this fall.
[Main promotion activities]
1 .: Austrian Wine by the Glass Campaign
A full-fledged campaign launched in 2017, with restaurants from all over Japan, to enjoy Austrian wine in a glass while enjoying the charm. From the restaurants that helped us every year, we have awarded the highest award, the excellence award, and the brave award. In FY2019, 45 restaurants participated from Iwate Prefecture in the north to Okinawa Prefecture in the south, with one seat per area.
Competed for the amount of sales. The winner of the national prize was Satoshi Yabe, a wine bar in Tokyo called “Wine Bar CataCata”, which has been awarded consecutively for this campaign. The commendation ceremony was held at the Austrian Embassy’s Commerce Department in Tokyo, where a commendation letter and a supplementary prize were awarded by Commerce Counselor Ingo Roschmidt. “In the Japanese market, it’s the same as in Austria.
In order to create a human relationship where the true taste can be conveyed directly from the producer to the consumer, we would like to recommend to customers from sommeliers at restaurants, not mass retailers, and connect them with repeat customers. ” I said. The award ceremony was attended by Satoshi Yabe, who won the national award, and Kenichi Tsuji, a wine bar chateau chinon from Kanazawa, who won the outstanding award in the Chubu region.
Ingo Roschmidt, Commerce Counselor, talks about the appeal of Austrian wine [Image 3
2019 Best Award Winner “Wine Bar Cata Cata” Owner Satoshi Yabe and Commerce Counselor Ingo Roschmidt
2019 Chubu Regional Excellence Award “ Wine Bar Chateau Chinon ” Kenichi Tsuji and Commerce Counselor Ingo Roschmidt
From left: Austrian wine ambassador Mr. Souka Okada / Chubu region Excellence prize 健 Kenichi Tsuji / Mrs. Satoshi Yabe 聡 Mr. Satoshi Yabe オ ー ス ト リ ア Counselor for business at the Austrian embassy Mr. Ingo Roschmidt / Noriko Matsumoto Commerce Department オ ー ス ト リ ア Noriko Matsumoto 務
2. Austrian wine tasting
In July 2019, 22 importers exhibited at Shangri-La Hotel Tokyo, over 50 wineries came to Japan, and over 110 wineries gathered more than 500 items. A tasting party was held.
[Features of Austrian wine]
Austria has a strong awareness of the natural environment, is the world’s largest organic country in terms of the ratio of arable land, and has been working as a country since the 1990s. Therefore, Austrian wine has become a wine loved by naturalists.
▼ The charm of Austrian wine
1: A family-run winery Making wines with easy access to the fields. 2: Expressing “terroir” Emphasis is placed on the characteristics of the fields, the characteristics of the climate, and the local varieties.
3: Gentle taste It is ideal as a food liquor because it is not too strong without sharpness. Because it also has a taste, it is excellently compatible with delicate Japanese food utilizing ingredients.
-About the Austrian Wine Marketing Association-
The Austrian Wine Marketing Association was established in 1986 with a mission to support and image strategy and expand and encourage sales in the quality and sales of the Austrian wine industry, and is chaired by Chairman Chris York.
Homepage: https://www.austrianwine.jp/ Official facebook
-About Advantage Austria Tokyo (Australia Embassy Commerce Department)- The Austrian Embassy’s Commerce Department is an Austrian independent organization, the Austrian Federal Industrial Office (WK. * S) ‘s Foreign Affairs Bureau (Advantage Austria). We support a wide range. Homepage: https://www.advantageaustria.org/jp/
Official facebook https://www.facebook.com/austriainJP/
-About Advain Austria-
Advain Austria was formed in 2014 by volunteers of the Austrian wine ambassador to further promote and promote Austrian wine. Mainly, it manages professional wine seminars, workshops, joint tastings, and general wine parties.
Official facebook https://www.facebook.com/AdWeinAustria/
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