Hakuhodo DY Group starts in-house demonstration experiments (POC) in August 2019 to develop a “Health Management Support Program” to support health management by integrating and utilizing employee health data
Hakuhodo Inc. Hakuhodo DY Group starts in-house demonstration experiments (POC) from August 2019 to develop a “Health Management Support Program” to support health management by integrating and utilizing employee health data Hakuhodo DY Holdings, Inc. (Head Office: Minato-ku, Tokyo; President and CEO: Masayuki Mizushima), Hakuhodo Co., Ltd. (Head Office: Minato-ku, Tokyo, President: Masayuki Mizushima), Hakuhodo DY Media Partners, Inc. (Head Office: Tokyo Minato-ku, Representative Director and President: Hiroaki Yajima, jointly by using employee health data (health check data, working time data, activity data such as steps and exercise etc.) In August 2019, we will start an in-house demonstration experiment (POC) for the development of a “Health Management Support Program” to support health management and improve employee health awareness. With the enforcement of the “Health Management Excellence Company Accreditation System in 2016” and the “Work-style Reform Related Act” in April 2019, efforts to create an environment in which employees in companies can work with peace of mind are increasingly emphasized It is. However, health data such as health checkup results are classified as “considerable personal information”, and compliance with compliance measures such as the handling of personal information and the protection of privacy is required, so it is necessary to address this issue both inside and outside the company. Data linkage / utilization is not progressing. The Health Management Support Program is a program that seeks to solve these social issues by combining corporate health management and technology. For companies wishing to promote health management and work style reforms, clarify what kind of living behavior and health support measures contribute to the health promotion of employees, and enable PDCA cycles that lead to the evaluation and improvement of measures. Aiming to do. In order to realize the Health Management Support Program, it is essential to properly acquire, integrate and analyze employee health data. By processing data using technology developed by Hakuhodo DY Holdings for processing and integrating personal data into non-personal information / statistical information, which was developed and patented, the problem of handling personal information is solved and more safely Health data can be handled. The data exchange platform establishment preparation room (DEX) will support the actual data processing. In addition, DEX conducts joint research with the National Research Institute for Advanced Industrial Science and Technology (AIST), aiming at a society where data can be distributed and used safely, and the AIST “Artificial Intelligence Technology Consortium” (Chairman: Through Yoichi Motomura), we are working on social implementation such as practical use for business use and solutions to various social issues with companies and groups across industries. With these backgrounds in mind, in August 2019, Hakuhodo DY Holdings, Hakuhodo and Hakuhodo DY Media Partners decided to conduct a demonstration experiment aimed at developing a Health Management Support Program. [Health management support program in-house demonstration experiment] Employees will be able to participate happily, and we will start a program called “Kenshinsen” to promote motivation for health improvement. Obtained health data (data on an individual basis for employees wishing to participate in this trial) in the regular medical checkup of Hakuhodo DY Holdings, Hakuhodo and Hakuhodo DY Media Partners to be held in September, and their own health figures of the previous year We support the improvement of health checkup results by comparing the health figures of this year and this year, and scoring and improving the degree of improvement. In addition, on the special health check-up website of the health check-up, we introduce advice for improving the numerical values of each item created under supervision of a public health nurse and exercises that can be performed in the office time, etc. Will be promoted. Smartwatch will be distributed to the desired 200 of the employees participating in this demonstration test so that daily activities can be measured more precisely. Health data integration is divided into two main parts. First, from the 200 employees who distributed the smart watch, health data (activity data) was obtained with the explicit consent for the use and provision of personal information within the scope of this demonstration experiment. , Health checkup data, working time data, etc.). Second, for employees who did not distribute smart watches, health data excluding activity data is integrated after being fully processed into non-personal information and statistical information at a level where privacy is protected. After that, the integrated health data is used for multifaceted analysis. For example, the integration of the daily life behavior (walked 3 times a week or more, 10,000 meals a day, eat 3 meals a day, etc.) or the participation status of measures (in-house health seminars / events etc.) and the improvement degree of health check results Evaluate and clarify what was the life behavior and measures that were more effective for health promotion. Based on these results, PDCA conducts appropriate PDCA such as calculating the cost-effectiveness of health measures and using them to improve measures in the next fiscal year or providing health improvement advice based on data according to the health status of employees It is assumed that data analysis is possible. In the future, based on the knowledge obtained in this demonstration experiment, we will promote the development of a “Health Management Support Program” to support health management and employee health awareness, and aim to provide it to various companies. The In addition, we have received the supervision of Associate Professor Naoki Kondo (President in Health and Social Behavior Studies, Health Education and Sociology) at the Graduate School of Medicine, The University of Tokyo, in carrying out this trial and analyzing the results. * About “Data Exchange Platform Establishment Preparation Office (DEX)” Patent technology “k-statistics & data fusion”, which integrates personal data after processing it into non-personal information, and technology that gives predictive values from external data by building statistical models by machine learning “model transfer” An organization of Hakuhodo DY Holdings that supports linking and using data safely and safely after solving the problem of handling personal information faced when using data with various proprietary technologies such as “Data Fusion” . Health checkup website: kenshinsen.jp [Image 1
Video URL: https://youtu.be/x-8apE1PNLQ [Video 2: https://prtimes.jp/api/movieim.php?t=youtube&url=www.youtube.com/watch?v=x-8apE1PNLQ] (Video image) [Image 2
【Office time exercise video】 URL: https://kenshinsen.jp/exercise/ (Example) [Image 3
【Poster】 [Image 4
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