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Home » Food branding company PREO Inc. begins business collaboration with “ba” production company Yuinchu

Food branding company PREO Inc. begins business collaboration with “ba” production company Yuinchu

Food branding company PREO Inc. begins business collaboration with “ba” production company Yuinchu

*View in browser* *PREO Inc.*
Press release: January 16, 2024
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Food branding company PREO Inc. begins business collaboration with “ba” production company Yuinchu
*Food-savvy creators from various genres also participate as partners, providing strong support for the launch of food brands across the country*
PREO Inc.×Yinchu
*PREO
DESIGN LLC (Nishihara Village, Kumamoto Prefecture, Representative: Shingo Furusho) has started a business collaboration with “Ba” production company Yuinchu (Shinagawa-ku, Tokyo, Representative Director: Masami Ono), and creators who are strong in food from all over the country are also participating as partners. We will begin supporting the creation of local food brands using a new approach. * *PREO Inc.*
https://preodesign.com/
*Yuinchu*
https://yuinchu.com/
How the business collaboration came about
PREO
Based in Kumamoto Prefecture, Inc. has been supporting food branding across the country, including new product development, renewal, sixth generation, and production of restaurants and commercial facilities. Since 2020, we have focused on the food field and have been operating our business with the strength of being able to handle everything from concept creation and planning development to branding design, but after the coronavirus pandemic, I feel that consumers have become more aware of brands. People have come to place more emphasis on “empathy” and “significance,” and to seek the value of real experiences. We were considering whether we could provide support that included the design of this experiential value for the customers we would be supporting in the future, and it would be best to collaborate with Mr. Yuinchu, a professional in “place creation” with whom we had been in contact for some time. With this in mind, we have decided to form a business partnership.
Expanding partners nationwide
In addition, we will have food professionals from all over the country participate as partners, and we will form the optimal team for each project and support brand creation. Chisato Maruyama, a food planner who won second place at the recently held “CHEF-1 Grand Prix 2023″ and CEO of Ippei Holdings Co., Ltd., which is well-known for its Kyushu pancakes.
We have food professionals from various genres participating, including Koji Muraoka.
Participating partners
What I want to achieve in the future
Over the past few years, we have been involved in the planning and recipe development of local specialties, which have been a
particularly popular topic for consultation, and we have been involved in the event planning service “onestop”, which Yuinchu specializes in, as well as original products and menus related to places and food. We would like to connect with services such as “Mo:take”, which produces operations, and focus on promotion in urban areas.
I hope to continue updating the food experience in the future and create happy times in the world.
onestop
Mo:take
■About PREO Inc.
As a food branding company, we provide planning and development for food-related products and specialty products nationwide, manufacturing consulting, branding construction, various designs such as packaging, EC site production and operation support, sales channel expansion support, commercial facility production, etc. Masu.
■About Yuinchu
Yuinchu is a “ba” production company. We provide services and content that help create and move spaces by working closely with those who create them.
By introducing it as a “device” into a place, we create a
“communication spot” that creates various points of contact. □Management services
・onestop (pop-up support)
  https://onestop-tokyo.jp/
Mo:take (Food Creative)
  https://motake.jp/
*About details about this release*
https://prtimes.jp/main/html/rd/p/000000017.000054835.html

*Download press release materials*
https://prtimes.jp/im/action.php?run=html&page=releaseimage&company_id=54835&release_id=17


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