Max Mara Holiday Season Collection #MaxMaraBearingGifts

Max Mara Japan Co., Ltd.
Max Mara Holiday Season Collection #MaxMaraBearingGifts
This winter, a teddy bear will dominate Max Mara.
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#MaxTheTeddy!
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#MaxTheTeddy who appeared like a meteor and quickly became popular. Everything started with a runway show from the Max Mara Spring / Summer 2019 collection. #MaxTheTeddy was photographed by a
photographer, hugged by an editor, kissed by a VIP, and loved by an influencer. Popular in Berlin, he became a big hit in Hong Kong and caused social media sensations around the world.
It’s natural to say that #MaxTheTeddy, recognized around the world, was selected as the leading role in the Max Mara Holiday Season Collection. This time, the new mini-sized #MaxTheTeddy will appear, adding to the exciting holiday season. This season, # MaxTheTeddy’s original gift goods were also released. The landmark is a hash tag of #MaxMaraBearingGifts. Find your favorite at the store or online. [Image 2

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#MaxMaraBearingGifts is an exclusive collection with limited edition items. Packed with perfect gift ideas specially selected for the holiday season. New teddy hats with visors, capes, turbans, earmuffs as well as #MaxTheTeddy motif jewelry and fun bag pendants and charms in an adorable mini teddy coat. Teddy coats are available in iconic color palettes of camel, coral red, cyan and cerulean. Of course, his favorite is #MaxTheTeddy, but he never forgets his success thanks to many people. The iconic teddy coat that he wants to say “thank you” to the top. Bear companion who debuted a little earlier than him, Max Mara’s best seller, loved by stylish women everywhere,
This coat won the prestigious “Best of the Best Award” in Shanghai. * Two superstars who want to hug tightly dominate the exciting spotlights of the 2019 holiday season.
Of course, #MaxTheTeddy will also appear in pop-up stores at famous department stores around the world, such as holiday store windows, holiday-only packages, and Harrods in London.
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This season’s maxmara.com stands by everywhere #MaxTheTeddy. Take you on a backstage tour of the dreamy “Teddy Bear Factory”. Enjoy an immersive interactive game with a fantastic assembly line built with cashmere conveyor belts, gold chute, camel-colored gears, and waterfall-like #MaxMaragram alphabet charms. Not only the grand finale, but also the brilliant seasons greetings collected by #MaxTheTeddy. Have a good holiday season!
For details, please see Max Mara official website.


For more information about this release(Japanese):

https://prtimes.jp/main/html/rd/p/000000079.000008758.html
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