[MARK & LONA] Brand Ambassador Takuya Kimura appears! Full version (2 types) of the latest commercial “EUROPIA COLLECTION 19 A / W” and special edition catalog will be released for the first time
Cube Inc. [MARK & LONA] Brand Ambassador Takuya Kimura appears! Full version (2 types) of the latest commercial “EUROPIA COLLECTION 19 A / W” and special edition catalog will be released for the first time ~ Started on-air from September 10 (Tuesday) at MARK & LONA official website and some directly managed stores ~ MARK & LONA, which started the concept of “Luxury Golf”, a category that is unparalleled in the world, by incorporating various trends and cultures such as ART and street into the traditional sport “GOLF”. A new commercial full version (60 seconds-A) of the autumn / winter collection “Europeia” featuring brand ambassador Takuya Kimura will be released on Tuesday, September 10 and (60 seconds-B) will be released at the end of September. In addition, a special catalog of the 2019 Fall / Winter Collection featuring Takuya Kimura was published on the website, and distribution to limited stores was started in early September with a limited number of stores. [Image 1
“MARK & LONA”, which celebrated the 10th anniversary of the establishment of the brand last year, appointed Takuya Kimura, who is active as an actor and talent, as the first brand ambassador for a Japanese golf wear brand. The latest version of the latest commercial “EUROPIA COLLECTION 19 Autumn / Winter” (60 seconds-A) introduces the autumn / winter collection based on the theme “European”. In a corner of the European streets, you can see a stylish production where Kimura, who is dressed in a new piece of clothing, wears a piece of clothing along with everyday scenes according to music. Depending on the release date of items worn by Takuya Kimura (all 5 coordinates / released sequentially during the period from July to October), it will be limited to the public on the web and some directly managed stores. This autumn / winter collection is the first to produce a special catalog that combines the appeal of Takuya Kimura and the world of the brand, along with advertising visuals and commercial videos. Please enjoy the free and innovative golf style of MARK & LONA.
■ Latest CM overview Title: 2019AW / EUROPIA COLLECTION (5 short versions will be released as needed) Web release: www.markandlona.com/19w9_fullmovie/ At the time of CM shooting, there was a wonderful charm unique to Mr. Kimura who always made people happy. The photo was taken in a Tokyo studio. In addition to directing your tongue while riding a bicycle, adding a shoe case to your mouth when you have a lot of shopping bags, in the phone box scene, you can take out small coins from your pocket and make an ad-lib work . Like Mr. Kimura, who likes golf, the staff is awesome! You can also see beautiful swings that cheer unintentionally. Mr. Kimura also produces splendid step work at the moment of running to PUB, a scene of turning a golf ball around in his hand, a gesture of carving a beat on a bench, and listening to car music when getting into the car Ad lib. Be sure to check out the commercials that can only be seen in the full movie. [List of broadcast stores] MARK & LONA Omotesando Hills, MARK & LONA Ginza Six, MARK & LONA Roppongi Hills MARK & LONA Daimaru Umeda Store, MARK & LONA Hankyu Umeda Main Store, MARK & LONA Daimaru Sapporo Store MARK & LONA Matsuzakaya Nagoya Store ・ MARK & LONA Iwataya Fukuoka Store ・ MARK & LONA Daimaru Shinsaibashi Store MARK & LONA official website
■ Takuya Kimura Special Edition Catalog Overview [Image 2
Title: 2019AW / EUROPIA COLLECTION (all inline 5 looks and codeline 3 looks) WEB version catalog: www.markandlona.com/19w9_lookbook2/ Brand Ambassador Takuya Kimura dresses brilliantly in the autumn / winter 2019 collection with the theme of “Nowhere to go” The [List of stores to be distributed] (* Only customers who have purchased the product will be given on a first-come-first-served basis. There is a limit to the number.) MARK & LONA Omotesando Hills, MARK & LONA Ginza Six, MARK & LONA Roppongi Hills MARK & LONA Daimaru Umeda Store, MARK & LONA Hankyu Umeda Main Store, MARK & LONA Daimaru Sapporo Store MARK & LONA Matsuzakaya Nagoya Store ・ MARK & LONA Iwataya Fukuoka Store ・ MARK & LONA Daimaru Shinsaibashi Store * The EC online store has been distributed because it has reached the planned number of distributions due to its popularity. Due to the limited quantity, the distribution stock of each store is limited. Please note.
■ About MARK & LONA Mark & Rona started in LA with the concept of “Luxury Golf,” a unique category in the world, incorporating various trends and cultures such as art and street into the traditional sport “Golf”. Even now, 10 years after the brand started, it has been widely deployed, and today it is deployed in Japan, Korea, and Hawaii in the United States as a synonym for fashion golf, and is attracting attention as a unique existence. Based on “MADE IN JAPAN”, it uses a newly developed material for more than 80% of the items, although it has a novel design. Boasts high reliability in the field, such as incorporating draping and sewing techniques with an emphasis on functionality. Officially certified items with famous characters, brands, and artists from Japan and overseas continue to be developed every season, and topics such as skin care, cosmetics, and sweets are discussed with unique combinations and unusual ideas, regardless of genre. I continue to provide. Takuya Kimura is the brand’s first ambassador for 10Years Anniversary in 2018, and continues to send out further challenges and reforms to the world with the slogan “WEAR THE FREEDOM”. * Related materials and PR materials, such as the beginning of this release, will be used only on the media that you received this release. Please refrain from giving to other media, posting on other media, and on-air. * Steel image of main part is available. If you would like to rent, please contact the following PR staff. * The image data of the performers in this release can only be used on the web medium only for the materials that have been handed over. For details, please contact the following PR staff. * When the schedule for posting, on-air, etc. is decided, please contact us at the following address.
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