[Esmile Co., Ltd.]

[Oyama type x MY]
Chinese top actress Lin Hong debuts Miracolle! A Japanese-Chinese company jointly backs up Japanese designer ATSUSHI NAKASHIMA with a surprise plan!

[Oyama formula × MY]
Chinese top actress Lynn Hong debuts Miracolle! A Japanese-Chinese company jointly backs up Japanese designer ATSUSHI NAKASHIMA with a surprise plan! In addition, special gifts such as two types of Oyama-style will be given exclusively to guests invited to the Milan Collection. …………………………………………………………………………………………… On the 22nd of local time, ESMILE Co., Ltd., a product of the “ Oyama style ” series that exceeded the cumulative sales volume of 5.5 million series from reviews (ohyamashiki.com headquarters: Setagaya-ku, Tokyo, representative director: Atsushi Nakamura) Tie up with a Chinese-owned multinational company MY (Mui Japan Corporation Wisdom Co., Ltd.) at the Milan Fashion Week (sponsored by the Italian Fashion Association of Milan), and the designer ATSUSHI NAKASHIMA As a “Miracore Runway Surprise Project”, Ling Hong (Lynn Hung), a model from Hong Kong and living in Hong Kong who has nearly 4 million followers, succeeded.
[Image 1

This year’s ATSUSHI NAKASHIMA show is sponsored by 14 domestic and foreign companies. Immediately after the show, designer ATSUSHI NAKASHIMA said with a smile, “This time it was a wide venue and I was worried about changing clothes, but it worked as expected, but now I am relieved to be relieved.” . Various collaborations such as hair makeup and music were held this time. An invitation to feel the strength of ATSUSHI NAKASHIMA’s team was also distributed at the venue.
[Image 2

Invitation distributed at the venue What are presents for invited guests? The following two products were presented to invited guests, and English and Italian introductions were also distributed. “ Oyama style × Milano collection model 2020SS by ATSUSHI NAKASHIMA ” 「MY × Oyama type × Milano collection model 2020SS by ATSUSHI NAKASHIMA」 “Oyama style × Milano collection model 2020SS by ATSUSHI NAKASHIMA” in yellow and purple that colors the spring / summer collection. It can be purchased from the following URL with a limited quantity. In-house HP 300 points for new member registration https://e-smile-shop.com/landing/milano2020ss_001.php?convid=94 Rakuten 10 times points until the end of September as an early reservation privilege https://item.rakuten.co.jp/e-shii/10004981/ Yahoo! https://store.shopping.yahoo.co.jp/esmile-yh/05h715.html * Pink and light green “MY x Oyama style x Milano collection model 2020SS by ATSUSHI NAKASHIMA”. Sales are scheduled to start in China only.
[Image 3

The company’s limited model “Oyama-style × Milano collection model 2020SS by ATSUSHI NAKASHIMA” has been on the same day as the show and has gained attention, such as winning the overall ranking of Rakuten. It embodies “CLAIRVOYANCE”, the theme of ATSUSHI NAKASHIMA for this term. In the Japanese translation, it expresses a sharp insight and has both the ability to look through things that do not look like perspective and the ability to look far away like a thousand eyes. In this show, we expressed “CLAIRVOYANCE” in a broad sense, including the “dummy picture” aspect.
[Image 4

On April 4th, MY invited Ginza Mitsukoshi’s actress Rin Hong, actor (Kumarin) Lee Chen, and KOL’s Shaw Tianshin. KOL stands for Key Opinion Leader and is an influencer in China.
[Video 2: https://prtimes.jp/api/movieim.php?t=youtube&url=www.youtube.com/watch?v=fTP_T0FIbwc]

Product Name: Oyama Milan Collection Model 2020SS by ATSUSHI
[Image 5

Size: W135 × H178 × D10mm Price: 1,980 yen (tax included 2,138 yen) Quantity: Limited to 10,000 Hardness 10 ° New series with enhanced four features Milan Collection Model ・ Reducing discomfort and pressure (By increasing the space by 2mm in diameter, the feeling of discomfort and pressure is close to zero on sensitive toes, and further developed to 10 degrees, the softest of the series) ・ 10% wear resistance (Adjusted colored pellets to improve durability by 10%) ・ Thinnest series (The thickness of the outside of the thumb / ring finger part is reduced by 0.5 mm to reduce the thickness and pressure on the shoe) ・ The strongest grip in the series (The thickness of the base of the protrusion is raised by 0.5 mm, and the power of the floating toes is supported to try to grab the ground more.) What is
[Oyama style]
? -Japanese technology supports
[Oyama style]
with the theme of “beauty and health”- “Oyama-style For Lady”, which has a reputation of becoming “Ashi-Beauty” just by “walking with your toes”, was supported by “super postures” and “legs will be straight and beautiful” from supermodels around the world. . Being correct for posture and O-leg, good for hip-up and proportions, it began to spread not only in Japan but also in the world with social media of talents and models. What is the Milan Fashion Week? The first fashion show held in 1976. Held twice in summer and winter in Milan, Italy, for men and women. The collection is a sunny stage for presenting designers’ works and a place for business development. The event will be held with buyers, journalists and photographers from around the world. ATSUSHI NAKASHIMA Designer: Atsushi Nakajima 2009 Jean-Paul Gaultier Diffusion Line Head Designer Appointed 2013 Jill Thunder Navy Bagline Director From 2015, the collection will be announced at the Milan Collection Official Schedule Lin Hong (Lynn Hung) Originally from Nanjing, China, he is currently active in Hong Kong as an actress and model. In 2002, he was selected as “China Best Fashion Model” and “China Best 10 Model”. By appearing in the movie “Ip Man Haha” in 2010, it became even more popular in Greater China. More beautiful and healthier. Oyama style. ohyamashiki.com/ Company Profile Company name: ESMILE Inc. Representative: Satoshi Nakamura, Representative Director Location: 5-8-7 Okusawa, Setagaya-ku, Tokyo 158-0083, Japan Phone number: 03-5758-1555 Corporate philosophy “Becoming a lifelong partner through unique products that make everyday life more comfortable,” we will continue to deliver brands that pursue consumer satisfaction to the world by leveraging the know-how we have accumulated since our founding. Representative brand “Oyama style series” “Sayonara Danny” “Clean PON” “Fujiwara style series” “Beautiful feet” “Dekisugi towel”.

For more information about this release(Japanese):
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