From the German watch “DUFA”, creators are indispensable German design culture, Bauhaus “100th anniversary edition third edition” is now on sale!

Ueni Trading Co., Ltd. From the German watch “DUFA”, creators are indispensable German design culture, Bauhaus “100th anniversary edition third edition” is now on sale! Released nationwide from Monday, September 30! …………………………………………………………………………………………… Ueni Trading Co., Ltd. (Head Office: Taito-ku, Tokyo, President: Mitsuhiro Miyagami), acting as the sole agent in Japan for the German watch brand “DUFA”, From the series, a special edition commemorating the 100th anniversary of Bauhaus will be released on Monday, September 30th. [Image 1

The German design school “Bauhaus”, which laid the foundations for modern design, celebrated its 100th anniversary in 2019, and is showing a lot of activity mainly among creators and minimalists. The German watch brand “ DUFA ”, which develops the watch “ Bauhaus Collection ” featuring a simple and lean look, is the theme of the origin of German spirit and culture in this memorable Bauhaus Year, The third edition of the commemorative clock that celebrates Bauhaus feats from the GMT model with distinctive numbers and needle shapes will be released. The watch series “Weimar”, the prototype of the 3rd anniversary clock, features a wave-shaped GMT hand that allows you to set the second time, and its unisex design is gaining popularity. The latest work “Weimar Bauhaus 100th Anniversary Edition” is designed with the “three primary colors” of “yellow, blue, red” in mind as we want more people to enjoy the spirit, philosophy and history of Bauhaus. It has been. The first and second bullets have achieved the target number of sales and are waiting for arrival, but the third bullet is expected to run out of stock soon and is attracting attention. It will be on sale from September 30 (Monday) at watch stores nationwide. [Product features of “Weimarbauhaus 100th Anniversary Edition”] 1. GMT hand characterized by wave shape It features a wave-shaped GMT hand that allows you to set the second time. The index alternately displays Roman numerals and Arabic numerals, and also serves as a 24-hour display. [Image 2

2. Three primary colors advocated by Bauhaus “yellow, blue, red” Designed on dials and belt stitches in line with the concept of the three primary colors proposed by Bauhaus. [Image 3

3. Design basic design The basic shape of △ ○ □ (triangle, circle, square) proposed by Bauhaus is designed on the dial. [Image 4

[Sales Overview] [Image 5

■ Product Name: Weimar Bauhaus 100th Anniversary Edition DF-9006-0C
■ Price: 35,000 yen + tax
■ Sales location: Department stores / watch stores / select shops nationwide
■ Release company: Weni Trading
■ Official site: https://deutsche-uhrenfabrik.jp/
■ Scheduled release date: Monday, September 30, 2019 [Image 6

【motif】 1. Bauhaus (1919-1933) Established in Germany in 1919, this is a general education school for art and architecture including crafts, photography and design. Also, rationalist / functionalist art that draws on that trend. It is positioned as a design laboratory that creates the foundation of aesthetics for the most important designers of all time and continues to influence the design and works of this world. Superior designs are mass-produced and are still handed down to many designers and architects. [Image 7

2.Weimar It is a major historical and cultural city in the city of Thuringia, Germany. The Bauhaus Museum is located across the square from the front of the National Theater, and surrounding buildings are dotted with Bauhaus-related buildings such as the old Bauhaus school (currently Bauhaus University / Weimar School), which was hosted by Gropius, and the Weimar City Hall. To do. Three of these buildings were listed as World Heritage Sites in 1996 as part of the Weimar and Dessau Bauhaus and related heritage sites. [Image 8


■ The first VAN DER ROHE BARCELONA CHRONOGRAPH A special edition of a chronograph watch made in honor of modernist architect Mies van der Rohe and his pavilion Barcelona. DF-9021-100Y ¥ 45,000 + tax [Image 9


■ 2nd GROPIUS A special edition of the watch “Gropius” which is the best-selling model and honors the first principal “Walter Gropius” who founded Bauhaus in 1919. DF-9001-A2 ¥ 35,000 + tax [Image 10

[What is DUFA] Founded as a music box and watch movement company in 1864, became famous in the German watch market in the 1920s. Later, Duffa inherited the legacy of the design school “Bauhaus”, which originated in Weimar, Thuringia, famous for its peaceful townscape as a “vacation state”, and developed a simple and lean watch collection. The watch collection that pursues functional beauty is loved as a watch that makes you feel the pride as the finest in precision manufacturing and the belief in quality and solidity like a German watch. The brand name comes from Deutsche Uhrenfabric (meaning German watch factory). [Brand Features] 1. Watch brand that represents German watch history In the German table clock and wall clock industry in the 1920s, DUFA has made its name as the best brand. Even after moving to the watch, it continues to attract fans. 2. Simple and lean Bauhaus design Designed on the theme of a master of Bauhaus, a prestigious design school in Germany that advocates “elimination of all waste”. 3.MADE IN GERMANY The price range is around 30,000 to 50,000 yen while maintaining the high quality conditions made in Germany. German watches have many high-priced brands, and the cost performance with less competition in domestic distribution is attractive. [Weni Trade] A specialized trading company that handles brands such as watches, fashion accessories and fragrances. We have the industry’s No. 1 share (*) in import and wholesale of overseas brand products. Based on the track record and know-how cultivated as an import wholesaler, expand the business of authorized Japanese distributors and original brands. While serving as Versace Watch and Henry London’s sole agent in Japan, he has developed a number of brands with a wide range of business models, such as the development of Angel Clover and Pelle Morbida as a manufacturer.

For more information about this release(Japanese):
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