Nordic street eyewear brand MessyWeekend announces new snow goggles INUIT
MessyWeekend ApS Scandinavian street eyewear brand MessyWeekend announces new snow goggles INUIT Two types of high-quality lenses, including photochromic lenses …………………………………………………………………………………………… Messy Weekend (Headquarters: Copenhagen, Denmark) announced the new snow goggles INUIT on the crowdfunding platform KICKSTARTER. [Image 1
MessyWeekend-INUIT MessyWeekend is a startup that started in 2018 with the goal of producing and selling low-cost, high-quality eyewear, wondering that sunglasses and snow goggles are expensive compared to the cost of production. . This is the third release of Kickstarter, following the Sunglasses Collection announced in 2018 and Snow Goggles FLOAT announced in October of the same year. The new snow goggle “INUIT” is available in 6 models with 2 lenses, 3 colors and 2 colors.
■ Product Features-About INUIT lenses There are two types of lenses, XE2 and XEp. ・ XE2 High contrast and high contrast make it easy to see the unevenness of the snow surface, and the color looks clear when passed through the lens, ensuring a clear field of vision that can be seen by the naked eye. Lightweight, hard to break, and easy lens replacement. A high-quality lens with a Revo-mirror coating that has a high UV-cutting effect and high fogging effect. -Thin, light and hard to break -Grade 1 polycarbonate double-layer lens. -Field of view clearer than the naked eye: Emphasizes contrast and makes the color clearer. -Use dyes that adjust visible light. Reduces glaring light. -Anti-fogging effect: Highly breathable and has a anti-fogging coating between the two-layer lenses. -Scratch-resistant and water-repellent, easy-to-clean lens. -Revo mirror processing: Uses coating technology developed by NASA for astronauts. -UV protection: UV400 (UVA + UVB) protection and blue light cut effect. [Image 2
MessyWeekend-INUIT-XE2 ・ XEp XEP is a photochromic XE2. Photochromic lenses react to UV and sunlight and the lens color changes automatically. Light color when cloudy. Dark color for dazzling light. This lens can be used in any weather. -Automatic light control: The lens color is automatically adjusted in response to UV and sunlight. Adjustment is completed in a maximum of 25 seconds. The UV effect persists while the lens color changes. -A three-layer lens with high breathability and high anti-fogging effect. -2-step interchangeable strap with non-slip liner. [Image 3
■ About KICKSTERTER Kickstarter is a crowdfunding platform born in 2009, whose mission is to help creators shape their ideas. To date, 17 million people around the world have participated as supporters and raised over US $ 4.5 billion. People who are interested in the Kickstarter project can support the project and realize the project. If the support amount reaches the preset target amount within the period, payment will be confirmed and you will receive a pre-designated product. If the target amount is not reached, the project will be cancelled. If canceled, payment from the supporter will not be confirmed and the product will not arrive.
■ Sales method This time, the campaign will be conducted through Kickstarter, a crowdfunding platform. In 2018, we held two campaigns at Kickstarter and announced sunglasses and snow goggles. Our first snow goggles, XE-one (FLOAT), conducted in October 2018, won the largest number of backers (supporters) among snow goggles. It was then commercialized and used by many people. In this third campaign, we have introduced a new technology to the lens and announced the “INUIT” six-color goggles series with two types of lenses and two colors. There are 9 types of products that can be selected when you support at KICKSTARTER, including the combination of the above two types of lenses and our sunglasses, and you can support from around 10,000 yen. Campaign name: MessyWeekend INUIT Photochromic & High Contrast Snow Goggles Campaign URL: https://www.kickstarter.com/projects/1648481271/messyweekend-inuit-photochromic-and-high-contrast-snow-goggles User Guide URL (Japanese): https://messyweekend.jp/blogs/news/kickstarter2019 Period: October 8 (Tue)-November 22 (Fri), 2019 Assistance amount: possible from 650 Danish krona (about 10,353 yen) About MessyWeekend Messy Weekend is wondering that sunglasses and snow goggles are expensive compared to the production costs, and aims to produce and sell low-priced, high-quality eyewear in 2018. It is a new brand that started in The brand name has a desire to reduce the cost of eyewear and have a good holiday. As a brand proposing lifestyles, Denmark has started a music label business in Denmark, and is closely linked to the street scene, such as collaboration with skaters and sponsorship of skateboarding events. Like a Danish company in an environmentally advanced country, we are focusing on social contribution activities with a view to the SDGs. We donate part of the sales of all products to NGOs that carry out ocean waste collection activities in the Pacific Ocean. The EC site for Japan started in July 2019. We have begun to introduce products to all of you. Our characteristics are as follows.
■ Danish design All products are designed in Denmark. The design is based on minimalism inspired by Scandinavian nature, such as bright, crisp long summer days and quiet long winters. In addition, because we do not want to put a gender label, all are unisex.
■ Good quality, affordable price We select materials with responsibility, and process and produce them at a reliable factory. In addition to “I want to offer high-quality products with good design at low prices,” we also consider ensuring a production process that takes into account the environment and the rights of workers. For this reason, the factories that we request production of products have obtained ISO 14001 certification for environmental management systems.
■ Proposing lifestyles through skateboarding, snow scenes, and music In addition to collaborating with skaters and snowboarders to present videos, we have sponsored events and sponsored skaters at skateboarding events in Denmark and Dusseldorf, Germany. In Denmark, we have started a music label and proposed a MessyWeekend lifestyle based on skateboarding, snow scene and music.
■ Social contributions with a view to the SDGs, a characteristic of Denmark In partnership with PROARTSO, an international NGO based mainly in Latin America, we donate part of the sales of all products. Donations are used for projects that include educational programs such as the collection of Pacific ocean trash and how to recycle trash to local communities by PROARTSO.
■ Product introduction In addition to the snow goggles announced this time, we also sell sunglasses. All 14 models of sunglasses are under development.
■ EC site URL for Japan https://messyweekend.jp/
For more information about this release(Japanese):
https://prtimes.jp/main/html/rd/p/000000001.000049986.html ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ https://prtimes.jp ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
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