Idemitsu Kosan Co., Ltd. A new TV commercial “From the Tokuyama Land” depicting the interaction between st aff and elementary school students at the Tokuyama Office will be on air from November 8 in Chugoku, Shikoku and Kyushu only
Idemitsu Kosan Co., Ltd.
A new TV commercial “From Tokuyama no Chi” from the Tokuyama Office on stage from November 8 in Chuo, Shikoku and Kyushu.
Idemitsu Kosan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, President: Shunichi Kito, Tradename: Idemitsu Showa Shell, hereinafter referred to as the Company) is the Tokuyama Office (location: Yamaguchi Prefecture) through the eyes of elementary school students who visited the office. Shunan City, Director: Junzo Yamamoto) will continue to change with the times, and the new TV commercial “From the Tokuyama Land” will continue to be “with the locals”, only in Chugoku, Shikoku and Kyushu. Air on.
The new TV commercial is an opportunity for elementary school students to use huge production equipment and various products produced there through contact with younger employees who are responsible for the next generation who visited the offices in the town where they live. It is a content that conveys how the Tokuyama Plant continues to change with the times and each employee works with pride and contributes to the development of the region.
Broadcast from the TV program “KRY Sawayaka Morning” broadcast on Friday, November 8, only in the Chugoku / Shikoku and Kyushu areas. This TV commercial can be viewed on our website today.
The Tokuyama Works started operations in 1957 as the company’s first refinery, and in 1964 a petrochemical factory was established. Currently, we are engaged in the chemical business as a core company forming the Shunan Complex, and have started construction of biomass power generation facilities as a new non-fossil energy utilization base for the purpose of preventing global warming.
1. CM concept
(1) The elementary school students who came to visit the offices in their towns were surprised and interested in the scale of the manufacturing equipment and the diverse products produced there. While continuing to change, it will continue to be an indispensable presence as a core company in the Shunan Complex, and it will depict each employee’s pride in supporting the community.
(2) While using actual manufacturing equipment and test rooms, etc., the site is faithfully portrayed by the appearance of employees working at business sites.
2. TV commercial overview
“From Tokuyama” (30 seconds, 90 seconds)
(2) Broadcast program
・ Untitled concerts (Chugoku / Shikoku and Kyushu Regional Bureaus) ・ KRY refreshing morning (Yamaguchi Broadcasting)
(3) Music used
“Here” / Nakano Maru (Singer / Songwriter)
Mr. Nakano Maru who produced the music
Overlapping the voice of the girl who came to the factory tour and the unique singing voice of Mr. Nakano who feels nostalgia somewhere, the scale of the office spread along the sea in Yamaguchi Prefecture and the girl’s pure emotion that looks at the scenery I aimed to make it. Reference: Nakano Maru official website https://nakanomaru.hanatopops.com/
In the future, we will continue to value the flexible attitude toward a new era and “together with the local community”, aiming to contribute to the creation of local communities that harmonize the global environment and the economy.
For more information about this release(Japanese):
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