Porsche Japan appoints virtual model “imma” as promotion of “Taikan”

Porsche Japan Co., Ltd.
Porsche Japan appoints virtual model “imma” as promotion of “Taikan” ……………………………………………………………………………………………
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Porsche Japan Co., Ltd. (Headquarters: Minato-ku, Tokyo, President: Michael Kirsch) announced that it will use the virtual model “imma” as a promotion for Porsche ’s first fully electric sports car “Taikan” The This is the first time for Porsche Japan to promote a virtual model.
As the first promotion, we will create a virtual visual with Taikan and imma lined up in the background of Shibuya, which will be released on Porsche Japan and imma SNS. The visual has two patterns reflecting the image of day and night, and expresses a contrasting view of the world between Taikan in the real world and imma in the virtual world. Visual art direction is handled by YAR, a creative team led by graphic artist YOSHIROTTEN. Produced by NION, headed by Takayuki Moriya. [Image 2

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In the present era when efforts to tackle environmental issues have been screamed, the answer to the future that Porsche has issued in response to the question “What is the car of the future” is the only one in the world that boasts high environmental performance. Full electric sports car, Taikan. Invite not only existing customers but also new targets such as millennials by using imma, a virtual model that has attracted attention not only in Japan but also around the world, in an expression method that has never existed as a model. For the purpose. Porsche Japan will continue to promote Taikan and imma.
■ First visual release destination
Porsche Japan Official Instagram
(https://www.instagram.com/porsche_japan/)/Twitter
(https://twitter.com/porschejp)
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■ imma profile
Japan’s first virtual model featuring a pink bob style. Height, weight, nationality, career, etc. are unknown at all. Instagram account started in July 2018 and now has over 150,000 followers. He has collaborated with fashion and cosmetic brands a lot and is one of the influencers who represent pop culture today. It is attracting attention both in Japan and overseas, and Nikkei entertainment is in Japan! Chosen as one of the 100 new talents of Ryowa, and future activities are expected.
Official Instagram (https://www.instagram.com/imma.gram/)
■ YAR Profile
YAR
YAR is a creative studio where specialists from various fields gather. Centered on art direction and graphic design, we are involved in many creative collaborations such as video, web, prop production, space production, interior design. In addition, he frequently performs activities other than commission work, and holds exhibitions in Tokyo, London and Berlin.
■ NION Profile
NION
NION is a group of film makers. We believe in the strength of talking in video, and produce video and various contents with pride. Great content will cross borders, and NION will make things with a variety of partners from various countries such as Japan, Europe, UK, China, Singapore, and America.
Art, brand film, music video, online content, short film, movie, interactive content, VR content, and event creation are diverse. http://nion.tokyo/
?? Aww Profile
Aww
Aww is Japan’s first virtual human company that creates virtual humans, starting with imma, which was founded in 2019. Currently several virtual humans belong.
Virtual human imma was born in 2018, and without the promotion, the real and virtual boundary line is vague, catching the world, creating different news every day and making the world noisy. imma is currently about 150,000 followers.
Virtual human development, production, direction, and other IP businesses are already being developed. A few virtual humans are scheduled to be born soon.
■ Taikan Turbo S spec (European spec)
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・ 0-100km / h acceleration (during launch control): 2.8 seconds ・ Over boost output at launch control (kW / PS): 560kW / 761PS ・ Battery capacity (total): 93.4kWh
・ Charging time (time required for 100km cruising range for quick charging at 150kW): 10 minutes
■ “Taikan” is open to the public for a limited time
“SCOPES Tokyo” (Scope Tokyo, hereinafter referred to as “SCOPES”), a next-generation independent brand exhibition targeting the
millennials, which will be open to the public during the event, will begin on Friday, November 22, 2019. It will be held for a limited time at SO-CAL LINK GALLERY in Shibuya-ku, Tokyo for 16 days until Saturday, December 7th.
Outline of “SCOPES Tokyo”
Schedule: November 22 (Friday)-December 7 (Saturday), 2019 * Time varies depending on each content
Place: SO-CAL LINK GALLERY 4-9-8 Jingumae, Shibuya-ku, Tokyo (https://www.so-cal-link-gallery.com/)
Official site: https://scopes.tokyo/
Official LINE account: “SCOPES Tokyo” (http://nav.cx/gV8FxGC) Reservation method: Make a reservation after adding a friend to the official LINE account.


For more information about this release(Japanese):

https://prtimes.jp/main/html/rd/p/000000007.000033416.html




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