Ichikara Co., Ltd. Full-scale entry into India from 1! India VTuber group “NIJISANJI in” started!

Ichikara Co., Ltd.
Full-scale advance into India from scratch! India VTuber group “NIJISANJI in” started!
The third overseas country is going to India, a country with rapid growth. A new challenge to create VTuber culture from scratch begins.
VTuber / Ichikara Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Riku Takuno, hereinafter referred to as “Ichikara” or “Our company”) operates the VTuber business in India. “NIJISANJI in” (reading: Nijisanji Ainu) will start. At the same time as the start of the project, we will announce the first VTuber audition.
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[Starting in India from scratch! ]
Starting from the operation of the VTuber / Virtual Liver Business “Nijisanji Project”, we will start the “NIJISANJI in” VTuber business in India, the third overseas country.
Click here for information on NIJISANJI in (scheduled to operate in English) ・ Official Facebook: https://www.facebook.com/nijisanji.india/ ・ Official Instagram: https://www.instagram.com/nijisanji_india/ [Background of Indian advancement and entertainment culture] Overseas expansion from scratch is in China’s VTuber business (https://prtimes.jp/main/html/rd/p/000000058.000030865.html) This is the third country following the Indonesia VTuber business (https://prtimes.jp/main/html/rd/p/000000076.000030865.html). India is the world’s second largest population (approximately 1.34 billion people, approximately 10 times that of Japan), and the largest in the South Asian region, boasting the seventh largest (approximately 9 times) of the world. A country with ethnicity and culture. The country’s average age is 27 years old (47 years in Japan), and the annual number of births is 25 million (900,000).
India is known as a country with a strong ground for entertainment culture. “Bollywood” (Bollywood, popular name for Indian movies), music, and cricket (popular sports) are entertainment contents that are enjoyed widely and casually in India. In addition, many
entertainment such as Netflix and other OTT (over-the-top, video distribution service) and influencers active in YouTube, TikTok, Instagram, etc. are gathered here.
Furthermore, the popularity of genres such as games, anime, and cosplay is growing in India, and high affinity with VTuber is expected.
* Statistical data is from The World Bank website, Ministry of Health, Labor and Welfare “Demographic Statistics”.
【Character introduction】
The following VTuber is recruited for the first audition of NIJISANJI in. Also, VTuber will be added in addition to the following characters.
■ Aadya
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A name with the meaning of “first” and “great”.
A self-proclaimed 19-year-old teenager, often said that she is not serious. I like flowers and believe in lucky numbers.
■ Vihaan
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The meanings of “dawn” and “the arrival of a new era” are included. I love games and have a hobby so that I can start distributing. A little noisy.
■ Noor
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Originated from “Ko Lee Nour Diamond” and “Light”. Alchemist, no one knows the actual age. It may be the source of my heart, and
distribution begins.
[About Logo]
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The “NIJISANJI in” logo is as above. This will be used for
distribution, goods, and owned media.
[Liver audition held! ]
With the launch of “NIJISANJI in”, we will also announce the start of application for VTuber audition.

・ Eligibility: 18 years old or older residing in India
・ Language: English, Hindi, or both
・ Selection: Document review → Telephone review → Final interview ・ Application period: 11/18 (Mon)-12/2 (Mon)
* Applications are only from India
* The application period is in India local time (IST).
[Global recruitment]
Currently, Wantedly, etc. from scratch is actively adopting overseas businesses including India.
We are recruiting from the following page, so if you are interested, please fill out the profile and apply.
■ Global Open Position
■ Wantedly official page from Ichi
New information will be updated on the official SNS below.
・ “NIJISANJI in” Official Instagrm: https://www.instagram.com/nijisanji_india/ ・ “NIJISANJI in” Official Facebook: https://www.facebook.com/nijisanji.india/ ・ “NIJISANJI in” Official Twitter: https://twitter.com/NIJISANJI_india ・ Ichikara Co., Ltd. Official Twitter: https://twitter.com/Ichikara_Inc ・ Official Facebook Co., Ltd .: https://www.facebook.com/ichikaraInc/ [About overseas VTuber business from scratch]
Ichikara Co., Ltd. is advancing the overseas VTuber business. Currently, China / Indonesia and India this time have been added, and it has been expanded to a total of three countries.
The total number of subscribers in China and Indonesia is about 3.8 million (as of November 2018).
■ China VTuber business “VirtuaReal Project” etc.
Debuted in May 2019.
VTuber has 22 people (excluding domestic VTuber “Nijisanji”).
■ Indonesia VTuber business “NIJISANJI id”
Debuted in September 2019.
VTuber has 3 people.
[About Ichikara Co., Ltd.]
NEXT ENTERTAINMENT FACTORY-“Magic new experience”-
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Ichikara Co., Ltd. is an entertainment startup established on May 2, 2017. We will continue to add magic to the daily lives of people around the world as a cutting edge in a new era in which the “Entertainment Economic Zone” accelerates.

・ Corporate website: https://www.ichikara.co.jp
・ Latest information from Ichigo: https://www.ichikara.co.jp/news/ ・ Recruitment information from scratch:
・ Ichikara official Twitter: https://twitter.com/Ichikara_Inc ・ The official Facebook page: https://www.facebook.com/ichikaraInc/
■ Coverage and inquiries regarding this matter
Ichikara Co., Ltd. Corporate Planning Department Public Relations Section Email: pr@ichikara.co.jp
■ Company Profile
Company name: Ichikara Co., Ltd.
Head Office: 2-10-12 Dogenzaka, Shibuya-ku, Tokyo
Akihabara Office: 300th floor, Sumida Real Estate Akihabara Ekimae Bldg. Roppongi Office: 7-18-18 Roppongi, Minato-ku, Tokyo Sumitomo Real Estate Roppongi Street Building 2F incube
Representative: Riku Takuno, Representative Director and CEO

For more information about this release(Japanese):


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