New Balance co-sponsored “colarerain” BLARE FEST. 2020

New Balance Japan Inc.
New Balance co-sponsored “colarerain” BLARE FEST. 2020
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New Balance Japan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Shinichi Kubota) will co-sponsor a live concert “BLARE FEST. 2020” hosted by rock band coldrain. New Balance was born in 1906 in Boston, USA as a brand for orthodontic shoes and arch support insoles.Since it has been a medical company and a private company, it continues to manufacture shoes in the United States. Has always been through its uniqueness. As a message that expresses this attitude, the brand platform “Fearlessly Independent” has been set up to honor our path without fear of anyone. Against this background, coldrain continues to act with a strong will and has grown to a large festival with about 40,000 people in 10 years.
I sympathized with this attitude and came to support “BLARE FEST.2020”. “BLARE FEST. 2020” Official Page
In addition, a special campaign will be held from February 3 (Monday) at ABC-MART and the New Balance directly managed store, where the original coach jacket for “BLARE FEST. 2020” will hit. Details will be released soon via the link below.
In the link, a special movie using the song “SEE YOU” from the album “THE SIDE EFFECTS” will be released at the same time as the music video.
■ Overview of “BLARE FEST. 2020”
Coldrain, who has been performing at festivals all over the world, will evolve into a large festival of 20,000 people × 2DAYS in 2020, starting from a live event started in 2010 to gather an unusual lineup that is second to none in the whole country.
Date: February 1 (Sat) and 2 (Sun) 2020
Time: Open 9: 00 / Start 11: 00 / End 20:30 * Scheduled
Venue: Port Messe Nagoya (2-2 Kinjo Futo, Minato-ku, Nagoya-shi, Aichi) “BLARE FEST. 2020” Official Page
■ coldrain profile
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Formed in Nagoya in 2007 with Masato (Vo) Y.K.C (Gt) Sugi (Gt) RxYxO (Ba) Katsuma (Dr).
Masato (Vo), an English singer who possesses both melodies and various skills, possesses Japanese and U.S. nationalities, a heavy rhythm squad that manipulates stillness and movement, and intertwined technical and emotional twin guitars. The high quality sound and the overwhelming live performance continue to evolve.
▼ About New Balance
New Balance, headquartered in Boston, Massachusetts, said, “ Responsible leadership is clearly demonstrated, athletes can be proudly equipped, employees can be proudly sent to the world, and the community can be proudly accepted. Establishing a global brand “is our mission. New Balance was born in 1906 as a manufacturer of arch support insoles and straightening shoes to cure flat feet,
etc.Currently, as a leading athletic brand company, it offers running, lifestyle, tennis, baseball, football footwear and apparel. Doing. For more information about New Balance, please visit
▼ New Balance Japan Official Twitter @newbalance_jp URL:

▼ New Balance Official Instagram @newbalance URL:
Contact Information
[Media] New Balance Japan Co., Ltd. Marketing Department

For more information about this release(Japanese):

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