KDDI Corporation 32 companies including Tokyu, PARCO and Bay Cruise participate in “Shibuya 5G Entertainment Project” started
32 companies including Tokyu, PARCO and Bay Cruise participate in “Shibuya 5G Entertainment Project” started
-Integrating au5G and participating companies’ assets to deepen Shibuya into a creative culture city-
KDDI Corporation (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Makoto Takahashi; hereinafter KDDI); General Incorporated Association Shibuya Mirai Design (Location: Shibuya-ku, Tokyo; Representative Director: Hideki Koizumi; hereinafter Mirai Shibuya Design); General Foundation Shibuya-ku Tourism Association (located in Shibuya-ku, Tokyo; Representative Director: Jungo Kanayama; hereinafter referred to as Shibuya-ku Tourism Association) uses the 5th generation mobile communication system “5G” (5G) to create products promoted by Shibuya-ku Tokyu Corporation (Headquarters: Shibuya-ku, Tokyo; President: Kazuo Takahashi), PARCO (Headquarters: Shibuya-ku, Tokyo, Representative Executive Officer) It will start on January 24, 2020 with 32 companies and organizations, including President: Kozo Makiyama) and Bay Cruise Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President: Shigeru Sugimura).
The “Shibuya 5G Entertainment Project” involves a wide variety of companies, including land owners and technology companies, who support the philosophy of “Creating a city of Shibuya as a cultural city with au 5G”. By integrating the assets of each company with au 5G, we will implement initiatives to deepen the various cultures of Shibuya such as art, music and fashion, such as entertainment.
From January 24, 2020 to January 25, 2020, a 5G portable base station will be set up at Hachiko-mae Square in Shibuya Station, and 1964 TOKYO VR (located in Shibuya-ku, Tokyo; Representative Director: Toshio Tsuchiya) ) With the cooperation, we will set up an XR experience booth using au 5G, which will allow you to slip back into the cityscape of Shibuya in 1964. In addition, during the period from January 24, 2020 to March 31, 2020, the tourist information center “Blue Frog” (commonly known), a symbol of Shibuya Station’s
Hachiko-mae Square, is experimenting with XR technology and AI. , Will be open for a limited time as an information center to guide 5G expansion experience measures to be implemented together with domestic and overseas partner companies.
In addition, on January 25, 2020, a live event “uP !!! NEXT Keige Suda-Bansui-powered by au 5G” will be held in Shibuya, and Marui Co., Ltd., a participating company (Head office: Tokyo, Japan) Nakano Ward, President: Masahisa Aoki) and Psychic VR Lab Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President: Masahiro Yamaguchi) will provide a new live expansion experience utilizing the city of Shibuya. .
Furthermore, on January 26, 2020, an e-SPORTS live broadcast event using au 5G will be held to allow you to dynamically enjoy the finals of the fighting game “Evolution Championship Series: Japan 2020” (EVO Japan 2020) finals. Implement.
“Shibuya 5G Entertainment Project” will continue to create extended experiences using au 5G in cooperation with project participants
■ About “Shibuya 5G Entertainment Project” (https://shibuya5g.org/) 1. Overview
The predecessor is the “Shibuya Entertainment Tech Promotion Project” launched in September 2019 by KDDI, Shibuya Mirai Design, and Shibuya City Tourism Association. Until now, the city of Shibuya has become an art museum.We collaborated with famous overseas artists such as “ INVISIBLE ART IN PUBLIC by au ”, “ MUTEK.JP ”, Coldplay, etc. It was conducted.
2. Participating companies
(1) Three managers
KDDI Corporation / Mirai Design Shibuya / Shibuya City Tourism Association (2) Participating companies (in no particular order)
Tokyu Corporation / Tokyu Land Corporation / PARCO / BANDAI NAMCO Arts Inc./ デ ジ タ ル Digital Garage Co., Ltd./Shibuya Television Co., Ltd./Live Nation Japan GK /
NEC Corporation / Dainippon Printing Co., Ltd./Akatsuki Corporation / Eplus Corporation /
ミ Mixi, Inc./Directions, Inc./Mitsui Fudosan Co., Ltd./Netflix, Inc./ MUTEK Japan / Psychic VR Lab / Space Shower Network /
ロ ボ ッ ト Robot Inc./Bay Cruise Inc./Transit General Office Inc./ Inspire High, Inc./Digital Hollywood Corporation / KADOKAWA / ANA Holdings, Inc./Crypton Future Media, Inc./
Sapporo Beer Co., Ltd./A-Sketch/Xing Co., Ltd./Marui Co., Ltd./ SSHIBUYA109 Entertainment Inc./ 1964 TOKYO VR
Shibuya Ward / Shibuya Ward Association
3. Contents of January 2020
(1) About 5G experience booth
も と Under the sponsorship of Shibuya Dogenzaka Shopping District Promotion Association, you can experience XR contents that can be time-tripped to Shibuya in 1964 by utilizing 3DVR data provided by 1964 TOKYO VR using au 5G.
・ Schedule: January 24, 2020-January 25, 2020
・ Place: Shibuya Station Hachiko Square
(2) About “Blue Frog”
実 証 Utilizing AI and XR technologies, future sightseeing information will be demonstrated from time to time, such as customer service by AI clerks, guidance on au 5G initiatives in Shibuya, and guides on expansion experience measures.
・ Schedule: January 24, 2020-March 31, 2020
・ Location: Blue Frog Tourist Information Center
(3) About “uP !!! NEXT Keige Suda-Bansui-powered by au 5G”
Utilizing au 5G, you can participate in live broadcasts of “uP !!! NEXT Sugana Keida-Bansui-powered by au 5G” live and stage productions at Live II venues in real time.
・ Schedule: January 25, 2020
・ Location ： au SHIBUYA MODI
(4) About “EVO JAPAN 2020” live broadcast event
Customers visiting KDDI’s directly managed store “au SHIBUYA MODI” will be able to experience a dynamic live viewing of the EVO Japan 2020 final using au 5G on the large display and 5G terminal inside the store.
・ Schedule: January 26, 2020
・ Location ： au SHIBUYA MODI
Four. Comment from Takeshi Hasebe, Shibuya Ward
渋 In 2020, Shibuya Ward is hosting a major milestone, such as hosting the world’s largest events called the Olympic and Paralympic Games, opening Miyashita Park, which is being renovated as a new urban space, and 100 years in the Meiji Jingu Shrine. Shibuya Ward, which is aiming for Shibuya in a world where diverse people gather and constantly fosters possibilities, is excited to launch this project to update entertainment using a new technology called 5G. Last year, more than 30 companies will participate in the foundation established by KDDI, Shibuya Future Design, and Shibuya City Tourism Association, and we believe that open innovation can be further accelerated.
Making use of the ideas, technologies, and services that each have, using Shibuya-ku as an experimental site, letting many people experience new culture creation, and transmitting the ever-changing charm of Shibuya to Japan and abroad. I expect
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