90% of men want to make up Fashion magazine “smart” announces “Human handsome plan!”

Takarajimasha Co., Ltd.
[90% of men want to make up] Fashion magazine “smart” announces “Human handsome plan!”
Men’s fashion magazine “smart” March issue (January 24, 2020) published by Takarajimasha Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Seiichi Hasumi), which is the top share of fashion magazines (* 1) “Release) will feature” Human Handsome Handsome Plan !! ” A total of 12 people, including actors, comedians, martial artists, and tick tockers, are transformed into handsome guys with hair and makeup and fashion. The beauty items and makeup techniques used are introduced in detail.
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“Smart” March issue (Treasure Island)
Beauty planning on “smart” has been well received every time, and the number of beauty magazines has increased about four times in the past two years. Starting in the summer of 2019, a series of “Beautiful Hands” for men with various genres in beauty will be launched. have become.
In a questionnaire conducted by Shiseido on 439 men in their 20s and 50s, about 90% of those who had never applied make-up said they would “want to try” men’s makeup, which uses BB cream and eyebrow to prepare their skin and eyebrows. Approximately 80% of men who feel that there is no resistance to the work being done by the men they work with have increased interest in beauty, especially among younger generations (* 2).
“Smart” is the No. 1 male fashion magazine that is celebrating its 25th anniversary this year. The main audience is men in their 20s and 30s. From fashion to music, idols, games, manga, and comedy, a wide range of content is posted under the concept of “all the things that boys like!”
Under the corporate philosophy of “Enjoying people and society happily”, Takarajima will continue to plan, develop, and release content that will please more people.
* 1 ABC Association of Japan Magazine publisher report From the first half of 2019 (January to June)
* 2 From Shiseido Co., Ltd., “Survey on awareness of men’s skin care and actions such as adjusting skin and eyebrows”
Comment from “smart” editor Tomoyuki Ota
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What is very exciting now is this “genre of men’s beauty”. With social media, not only transmitting yourself, but also presenting videos in job hunting and workplaces, etc., the impression that not only their clothes but also their skin, hair, eyebrows, etc. will give others impressions is important I think that’s because it is becoming. Men’s beauty as “self-produced” rather than “to be popular with women”. Besides, I don’t want to know “I’m doing makeup!” (Laughs) Since the advanced technology is required, the technique of that part is carefully explained in “smart” magazine!
Amazing “before and after” at a glance! Keywords: makeup, bangs, clean fashion [Image 3d5069-983-243168-1.jpg

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“Smart” March issue (Treasure Island)

“Smart” March issue (Treasure Island)
Release date: Friday, January 24, 2020
Special list price: 750 yen (tax included)

For more information about this release(Japanese):


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