Advertising conference [Introduction of new books] "How to pioneer projects with uncertain outlook" Released at bookstores nationwide on March 26…
[Introduction of new books] “How to pioneer projects with uncertain outlook” Released at bookstores nationwide on March 26
Practice version of the popular “How to proceed with a project that does not go as planned”!
A public relations council (Headquarters: Minato-ku, Tokyo), which publishes marketing, advertising, and public relations magazines, published a book titled “How to Pioneer Uncertain Projects” by Koho Maeda and Yohei Goto on March 26. It will be sold at leading bookstores and online bookstores nationwide sequentially from the day. [Image
Koho Maeda / Yohei Goto / Price: 1,800 yen + tax / ISBN: 978-4-88335-490-0 Click here for details and purchase
This is a practical part of the previous book “How to Proceed a Project That Doesn’t Work as Expected”, which describes all
non-routine activities as projects and explains how to achieve success from an engineering approach. A number of examples that explain how to write a “project score”, a solution tool for project promotion introduced in the previous book, along with the actual project. The final chapter also includes a special interview with the film director Mamoru Oshii, which explains how to cultivate difficult projects from the scene of film production.
Chapter 1—What Should You Think About to Advance Unprecedented Collaboration? Chapter 2 Writing a music score advances the project
Chapter 3 How to Write Top Scores, How to Use in a Team-Consensus Building Before Project Start
Chapter 4 How to Write Top Scores, How to Use in Teams-Reflection after Project Start
Chapter 5: How to Create a “Combustion Project” That Achieves Spontaneous Development
Chapter 6-Interview with Mamoru Oshii: Discover the “Situation” That You Should Fight To Win
Kaho Maeda (Maeda Takaho)
Born in Mie Prefecture in 1978. He is involved in various industry and product projects, such as automobiles, movies, community
revitalization, disaster prevention, childcare and video. Advocating and practicing project editing, utilizing “editing” techniques for projects. In addition to the “Putaku Workshop”, which fosters the ability to launch and advance projects, large and small, the “Why? “. He has been a lecturer at the publicity conference “web video creator training course” and “Project Management Basic Course” with Mr. Goto has gained popularity.
Born in Osaka in 1982. Graduated from the University of Tokyo, Faculty of Engineering in 2006. “Why is it difficult for people to communicate their thoughts?” Invented a methodology called “project engineering” to advance the site where unexpected troubles continue, and publishes “How to proceed with a project that does not proceed as planned” (advertising conference) in 2018. Since then, he has been active in various fields such as writing books, contributing to web media, speaking at lectures, and workshops for companies. Became independent on May 10, 2019 and assumed the office of Gotolabo Co., Ltd.
Click here for details and purchase
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