【Stripe International Co., Ltd.】
Earth Music & Ecology’s ad receives Grand Prix at the 67th Asahi Advertising Awards “Advertiser Participation Section”
Stripe International Co., Ltd. Earth music & ecology ad wins Grand Prix at the 67th Asahi Advertising Award “Advertiser Participation Section” ………………………………………………………………………………………… Stripe International Co., Ltd. (Head office: Okayama City, Okayama Prefecture, President & CEO: Yasuharu Ishikawa) is the mainstay brand “earth music & ecology” (hereinafter referred to as “earth”) in the advertisement of the Asahi Advertising Award “advertiser participation Club won the Grand Prix. The ad winning this time is a work that appeals the “Ethical” message, with the word “What is the product called clothes.” As the main theme, with the main character of the brand character of Earth, Hirose Suzu. At the 20th anniversary of the brand this year, Earth re-evaluates the meaning of making and delivering clothes and announces “Ectical” as a brand message to make the world better. We developed advertisements in order to spread the brand message widely. From the jury committee, the strength of the copy of “Ethical action” which can replace the straight line of sight of Mr. Hirose Suzu and the subject of “What is the product of clothes.” With various words such as “I” “we are” … We got high evaluation.
■ Yasuharu Ishikawa Representative Director & President, Stripe International Co., Ltd. Comments Taking advantage of CM broadcasts, we set up a creative team for earth music & ecology, and we received an excellent award from this team. I am very happy. In this ad, we announced an ethical declaration based on the communication of asking questions. In the year of Riwa, we will move from a company that makes clothes to a company that makes diversity.
Title: Earth Ethical “What is the product of clothes?” Planning / Production: Gompa, Reiko Kojima office, Soeda Design Studio, Dentsu West Japan Co., Ltd., trademark Producer name: CrD · Gonpachi Naru
·release https://www.stripe-intl.com/news/2019/0227-01/pdf/news.pdf ·CM earth music & ecology 2019 spring “to the ethical” 篇 15 seconds https://www.youtube.com/watch?v=jm-6igTovRg&app=desktop earth music & ecology 2019 spring “to the ethical” 篇 30 seconds https://www.youtube.com/watch?v=D8pHZqmf33U&app=desktop earth music & ecology 2019 spring “Ectical” 60 seconds https://www.youtube.com/watch?v=8aY1E3rgnYc&app=desktop
For more information about this release(Japanese):
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