【The Japan Fashion Color Association】
“Pantone & JAFCA” 2019 Colors “Seminar expressed by CMF (Color, Material, Finish)
The Japan Fashion Color Association “PANTONE & JAFCA” Color of 2019 “seminar expressed in CMF (color, material, finish) I will explain the reasons for choosing colors and the texture expressions that symbolize 2019 ………………………………………………………………………………… The Japan Fashionable Color Association (JAFCA, Location: Chiyoda-ku, Tokyo; President: Shuji Miyazaki) announces a seminar to explain the reasons for selection and texture expression for colors announced as “2019 colors” It will be held on April 4 (Thursday) in cooperation with BASF Color & Effect Japan KK, Nagase Sangyo Co., Ltd., Pantone Color Institute. The Pantone (R) company known as the global color authority and the Japan Fashion Color Association (JAFCA), which is leading the color trend of Japan, each have a color of 2019 as a symbol of “Pantone Color of The Year “” Next year’s color “at the end of last year. Strangely, “PANTONE 16-1546 Living Coral (Living Coral)” announced by Panton as the color of 2019 and “Awakening Orange (Awakening Orange)” released by JAFCA are both “warm colors from yellowness” . Is there a common story in the background of the selection of these two colors that seem to be a close color tone? Pantone, JAFCA color director of both companies will explain the background of selection and recent trends of color trends. In addition, this time, I will introduce the color sample which developed the “color of 2019” to various texture materials specially. BASF Color & Effect Japan Co., Ltd. specialized in the pigment business of the world leading chemical company BASF and Nagase Sangyo Co., Ltd., a chemical specialized trading company, based on this year’s color of both Pantone and JAFCA, from the viewpoint of CMF We have proposed and provided a color sample that can be used for actual products. The color swatched into the material instead of the colored paper will give us more versatile and concrete images. It is an interesting seminar for those involved in manufacturing. Please join us.
■ “Pantone · Color of the Year 2019” Commentary
■ “Color of 2019” commentary
■ Explanation about the color sample created based on the color of this year’s two companies
■ MARYANN M.W. WONG / Director of Sales & Marketing Pantone, Asia Pacific
■ Kaoru Osawa / General Creative Association Japan Fashion Color Association Color Creative Director
■ Shioya Masato / BASF Color & Effect Japan Co., Ltd. Pigment Division Senior Manager, Plastic Team
【Date and time】
April 4, 2019 (Thurs) 14: 00 ~ 17: 00
Nagase Global Human Resources Development Center / 4-8-13 Sendagaya, Shibuya-ku, Tokyo (Tokyo Metro Fukutoshin Line “Hokusaido” Station)
General / 3,240 yen (tax included) JAFCA member / 2,160 yen (tax included)
First-come-first-served basis 120 (closed as soon as it becomes capacity)
Please visit from the JAFCA website www.jafca.org/seminarandevent/2190201_001.html
■ For visitors, we will give you a color sample you created!
■ The Japan Fashionable Color Association (JAFCA) is an organization that conducts various activities related to color, based on the selection and dissemination of color trend prediction information for the industry since its establishment in 1953.
■ JAFCA’s selection of ‘2019’s color’ / Aiming to widely know that the fading color is closely related to the mood of the people in that period and to raise interest in color, Every year on November 16 we announce a color that symbolizes the mood of the following year. The color of 2019 was announced on November 16, 2018. In selection, we are considering the mood of living people in 2019, the mood of society, etc., including the viewpoint of color trends, and we can use it for product planning in various fields.