Entermotion and Dentsu form business alliance to optimize purchasing experience in the OMO era
Entermotion Inc. Entermotion and Dentsu form a business alliance to optimize purchasing experience in the OMO era Support the retail distribution and restaurant industry’s new retail strategy through the provision of Insight Core ………………………………………………………………………………………… Entermotion Inc. (Head Office: Minato-ku, Tokyo; President: Yoshiteru Takemura, hereinafter “the Company”) is in business with Dentsu Co., Ltd. (Head Office: Minato-ku, Tokyo; President: Toshihiro Yamamoto, hereinafter “Dentsu”) Through the partnership, we will start providing various solutions that use the application CRM platform service “Insight Core” to realize store attraction for retail distribution and food service companies developed by our company.
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■ Background of Business Alliance At present, in the retail distribution and food service industry, with the changing environment such as technological innovations such as IoT, AI, and big data and the spread of smart devices that surround consumers, seamless use of technology and data, combining offline and online The need to drive new retail strategies to deliver personalized customer buying experiences is growing rapidly. In such a market background, we have faced over all the problems that have occurred in the retail stores and food service companies that represent the domestic market for over 10 years, and we have supported and operated O2O and omnichannel strategies, Providing solutions in the digital domain to national clients representing Japan and the world’s leading global companies, and collaborating with the Dentsu Group, which has provided various solutions in the over-the-counter sales domain, secures mobility and expertise Develop and propose comprehensive solutions.
■ Aimed at through business alliance Dentsu Digital Co., Ltd. (Head office: Minato-ku, Tokyo; President: Akihisa Suzuki) and Dentsu Tech Co., Ltd. have already responded to Dentsu’s OMO (Online Merges with Offline) approach to optimizing the purchase experience. (Head office: Chiyoda-ku, Tokyo; President and CEO: Takahiro Matsubara) jointly operate the project team “Booster” which promotes digital solutions in the area of sales promotion and in-store area across group companies . As part of that, through this business alliance, the Dentsu Group’s “Insight Core”, an app CRM platform service that specializes in attracting stores that the company develops and operates in the CRM area of the retail distribution and food service industry, By linking data with the integrated platform “People Driven DMP *”, more accurate and cost-effective advertising / We will aim to achieve the delivery of coupons and coupons, the highly automated PUSH delivery with high targeting accuracy, the promotion of point programs linked with POS data, and the realization of a subscription-type discount commuter pass policy. Going forward, the Company and Dentsu will promote the realization of a future where people can efficiently and happily enjoy purchasing behavior around the world by strengthening various solutions for the retail distribution and food service industry, including this business alliance. ※ People Driven DMP People Driven DMP is based on PC and smartphone-derived audience data, TV viewing log data, WEB advertisement contact data, OOH advertisement contact data, radio listening log, panel data, purchase data, position information data, etc. It is a data foundation of People Driven Marketing that can be utilized by For further strengthening, through the People Driven Partnership Program, business alliance by linking data and technology with various partners such as “Media / Contents”, “Digital Platform”, “EC / Purchasing”, “Panel / Measurement” and “Position Information” We are promoting. About Insight Core “Insight Core (Insight Core)” is an application CRM platform service specialized for store attraction that supports integrated planning from smartphone application planning to development and operation. A major retail distribution and restaurant company’s O2O strategy for over 10 years based on membership data of more than 22 million people with a total of more than 12,000 stores with a focus on family restaurants that represent Japan, large commercial facilities, convenience stores, apparel, and karaoke chains. It is a service that brings together our know-how that has been URL: insightcore.jp/
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■ About Entermotion Inc. Corporate Mission: “Redesign the Shopping Experience” Location: 3-25-29 Takanawa, Minato-ku, Tokyo The Site Founded: September 18, 2003 Representative: Chairman and CEO Daisuke Shimada President and Representative Director Yoshiteru Takemura Capital: 293,995,505 yen (including capital reserve) Business description: Development and operation of the application CRM platform “Insight Core (Insight Core)” Digital marketing support linked to new retail strategy Company site URL: entermotion.jp/ Information distribution media specialized for New Retail URL: insight-puzzle.jp/
[Contact for this release]
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