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  • UZU BY FLOWFUSHI, the debut in the US is officially decided. Based on the teaser campaign that betted on release is “# KEEP”. Based on user’s opinion, we decide price / selling place.

UZU BY FLOWFUSHI, the debut in the US is officially decided. Based on the teaser campaign that betted on release is “# KEEP”. Based on user’s opinion, we decide price / selling place.

UZU BY FLOWFUSHI, the debut in the US is officially decided. Based on the teaser campaign that betted on release is “# KEEP”. Based on user’s opinion, we decide price / selling place.
Flowfish UZU BY FLOWFUSHI, the debut in the US is officially decided. The conclusion made at the teaser campaign that betted on release is “# KEEP”. Based on user’s opinion, we decide price / selling place. UZU BY FLOWFUSHI ………………………………………………. ………………………………….. Flowfish Co., Ltd. (Headquarters: Tokyo, Minato-ku, Representative: Masayuki Kuwashima) announced that the release in the US was officially announced as a result of the teaser campaign “KEEP OR DROP” which had been in effect since January 28 I will do it. This campaign entrusts the judge of “KEEP” or “DROP” to the user as to whether it likes or dislikes one eye liner as all the information of brand name, price and selling place remains secret, and the new in the USA We decided to decide on brand launch.
[Image 1: https://prtimes.jp/i/10744/51/resize/d10744-51-935837-3.png]
Immediately after the start, struggle. I realize the existence of a persistent frame. Initially, the pros and cons of sudden advertising Jack and guerilla sampling by anonymous brands. We did not do any any SNS policies and public relations that used the influencers before the campaign. I realized that trying purely unnamed eyeliner without being caught in frames such as prior information or someone’s stamping is not easy even in New York where diverse values ​​are met. A circle of “KEEP” spread from the beginning of one eye liner to the user “The KEEP” calls “the KEEP” “the KEEP” “the KEEP” “the KEEP” .
[Image 2: https://prtimes.jp/i/10744/51/resize/d10744-51-693459-5.jpg]
New York whose values ​​are swirling, each UNFRAME THE BEAUTY In the questionnaire required to participate in the campaign, I gathered hints for UNFRAME THE BEAUTY. “What is necessary for UNFRAME THE BEAUTY?” “How much would you like to purchase an eyeliner?” “Where would you like to purchase an eyeliner? “What color is your favorite eyeliner?” We received heartfelt comments and empathy that diversified values ​​are full of inquiries such as questions. “Everyone can not stop you, no one can be yourself Believe it, live it, destroy the world and be released from the trapped box.” “There is absolutely no evil in this world, so do not forget that everyone has a good part.” “Many people think that making is vanity and hiding disadvantages. It is not a mistake but think that makeup is also one that accepts faults and emphasizes charm points. “The brand is objective, it does not look like anyone else’s person, and we will send empowerment messages as parties.” “Liberating from the commitment to brand name and logo will lead us to a more beautiful and good world. It is not minded by society but only in ourselves Noticing that there is nothing.” “Being beautiful is not defined by the brand you buy.” * Partially excerpted answers from the questionnaire According to the voice of the user, the price of EYE OPENING LINER is set to “16 dollars”. As a result of aggregating this questionnaire, EYE OPENING LINER decided to release it at the price of 16 dollars, which was most popular by users. We will also proceed with the deployment at the place the user asks for the sales location. To the brand for users, by users, users. Along with the proposal completely wrapped in a veil, we will continue to grow up as a team UNFRAME a new brand “UZU” while learning from the voices of the people who use as, as same as FLOWFUSHI .
[Image 3: https://prtimes.jp/i/10744/51/resize/d10744-51-149667-4.png]
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■ UZU BY FLOWFUSHI Official Site www.uzu.team
■ UZU BY FLOWFUSHI Official Account Official account @ UZU_byflowfushi Hash tag # UZU # EOL # UnframeTheBeauty # FLOWFUSHI

For details on this release:

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