[JTB Co., Ltd.]
More than 60% of people who are conscious of “environment” have travel destinations! Questionnaire survey on travel and environmental conservation

JTB Corporation More than 60% of people who are conscious of the environment are traveling! Questionnaire survey on travel and environmental conservation From now on, I would like to work for the environment even while traveling, with the answer saying “Bearing personal amenities goods” is the top ………………………………………………………………………………………… JTB conducted a web survey on “Travel and Environmental Conservation” in the JTB Travel Questionnaire “Daily Q” (www.jtb.co.jp/myjtb/jlabo/), and summarized the survey results The Due to environmental problems, the sea in the tourist area is closed, garbage problems and natural destruction progress, and “travel” is inseparable from environmental protection. Therefore, this time, we surveyed the awareness and activities of “travel and environmental conservation”. 60% or more of those who are conscious of “environmental conservation” at travel destination!
■ The most important thing to be aware of environmental conservation while traveling and what you would like to do in the future is “Bringing personal amenities such as toothbrushes and towels”.
■ Your “I would like to have it” tour that “I can get points and discounts in eco activities” and “a tour where you can choose the amount of food”!
■ The most frequently asked comments on travel and environmental protection are “related to waste (efforts to reduce / take back, etc.)” Q1: When traveling, do you care about the environmental conservation while traveling or traveling? (Select the most applicable)
■ About 60% or more are taking advantage of “environmental conservation” on the road It was 62% that “I am concerned” and “I sometimes care”, and it turned out that many people are conscious.
[Image 1: https://prtimes.jp/i/31978/353/resize/d31978-353-802515-1.png]
Q2: (I ask people who chose “I am concerned” or “I sometimes care” in Q1) In my usual travel, including in the past, related to environmental conservation Do you have a tour or participate in tours related to environmental protection? (Multiple answers)
■ “Bearing of personal amenity goods such as toothbrush and towel” overwhelmingly ranked first First of all, what can be done as a familiar activity, “Bringing personal amenity goods such as toothbrushes and towels,” resulted in 1st place. In addition, the action to choose as a destination of “participating in a guided tour to learn nature conservation tours by visiting the world natural heritage” continues in second place.
[Image 2: https://prtimes.jp/i/31978/353/resize/d31978-353-173205-2.png]
Also, the following answers were ranked high in the other responses that received 84 votes. Similar to the rubbish opinion, there were many voices who refrained from changing linen during consecutive nights.
[Image 3: https://prtimes.jp/i/31978/353/resize/d31978-353-948669-5.png]
Q3: What kind of thing do you want to work on in your future trip? (Multiple answers)
■ I would like to work on environmental protection activities in the future! Positive awareness of being high When compared with Q2’s “Environmental Conservation Activities I have worked on,” the number of responses on future initiatives increased in all items. Even people who have started from familiar things such as bringing up the amenities until now can actually participate in tours and donate, and they can be motivated to make new efforts.
[Image 4: https://prtimes.jp/i/31978/353/resize/d31978-353-931020-3.png]
As for other opinions, as in Q2, we received “Things about rubbish” and “Don’t change linen / Stay clean” when staying overnight.
[Image 5: https://prtimes.jp/i/31978/353/resize/d31978-353-646652-6.png]
Q4: Eating at a travel destination is one of the great attractions of traveling, but what do you think will need to be addressed in the future regarding the relationship between eating and environmental conservation? (Multiple answers)
■ Food loss · disposable reduction, efforts to reduce “discarding” ranked in the top 1st and 2nd Interest in “food loss reduction initiatives” such as selective diet system and recycling of waste food to fertilizer was overwhelming first place. However, there are a lot of opinions that “do not use chopsticks and disposable containers” in the second place, and it seems to reflect a growing interest in efforts to reduce “discarding”.
[Image 6: https://prtimes.jp/i/31978/353/resize/d31978-353-137203-4.png]
Other opinions included “do not leave uneaten”, “local production for local consumption”, etc. as in the graph above.
[Image 7: https://prtimes.jp/i/31978/353/resize/d31978-353-491712-7.png]
Q5: In a tour organized by a travel agency, do you think it would be nice if such a tour or initiative would be in the future? (Free response)
■ The most common opinion is “a tour where you can get points and discounts in eco activities” Over 700 opinions were received. I classified similar answers and tried to summarize the top 5 opinions. The most common thing is that you can get points and benefits for events that you can work on. In addition, there were individual differences in the appropriate amount of food, so in order to reduce the occurrence of “leftovers”, opinions were also gathered that “a tour where the amount of food can be selected in advance”. Opinions were also given to travel plans for environmental conservation, such as “environmental conservation / greening activities / cleaning activity tours” and “tours for visiting waste disposal facilities / recycling facilities”.
[Image 8: https://prtimes.jp/i/31978/353/resize/d31978-353-972892-8.png]
Q6: Please let us know your thoughts and opinions about travel and environmental conservation, travel and eco activities. (Free response)
■ The most common opinion is “the thing about garbage (effort to reduce / takeaway etc.)” This question also received over 500 opinions. I classified similar answers and tried to summarize the top 5 opinions. The most common thing is “the thing about garbage (effort to reduce / take back etc)” which is visible environmental protection. Also, in order not to take out the rubbish, there were positive comments that “I would like to bring what I can bring with you as much as possible.” Also, on the other hand, there were opinions that “I understand environmental protection but I can not connect travel with environmental protection” or “I want to keep in mind from now on”. There were a lot of requests that eventually led to environmental conservation if noticed, and there were also opinions about the travel planning itself that “travel itself should be environmental conservation”.
[Image 9: https://prtimes.jp/i/31978/353/resize/d31978-353-253928-9.png]
The number of effective answers: 1,660 people Survey period: January 24 to 31, 2019 Gender: Male 841 Female: 819 By age group: One teen 20’s 108’s 30’s 224’s 40’s 414’s 50’s 516’s 60’s 320’s 70’s 70’s 80’s 5’s 2 unknown


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