[Adastria Co., Ltd.]
collaborated with ! Start selling co-developed T-shirt from 4/12 (Fri)!

Adastria Co., Ltd. <Niko and …A limited-time pop-up shop is also held at "niko and … TOKYO". ………………………………………………………………………………………… Style editorial brand "niko and … (Nico & Co., Ltd.) with" Play fashion! "As its corporate slogan developed by Adastria Co., Ltd. (Head office: Shibuya 2-1 Shibuya-ku, Tokyo, President & CEO: Michio Fukuda) Is a reverse project, Inc. (Head office: Minato-ku, Tokyo, head office: Head office: Head office: Minato-ku, Tokyo), under the theme of "What should humanity do to survive on earth?" : Starts sales of T-shirt type 2 jointly developed with Yusuke Izeya, the following reverse project) from 4/12 (Fri). Also, during the period from April 12 (Fri) to April 21 (Sun), a pop-up shop will be held at the flagship shop "niko and … TOKYO".
[Image 1: https://prtimes.jp/i/1304/812/resize/d1304-812-987193-6.png]
“Sustainable” means developing sustainable industries while preserving the global environment. In recent years, the concept of manufacturing, recycling and reuse with environmental awareness in the world as well as in Japan has been spreading. This time Nico Ando has been looking forward to the future of the earth, selling T-shirts jointly developed with the reverse project that will celebrate its 10th anniversary this year, as well as for a limited time at the flagship shop niko and … We will hold a pop-up shop. There are two types of T-shirts: plain and border-patterned, and we use environmentally friendly recycled yarn called "recover BLUE". At the base of the collar, an illustration is also printed that shows how environmentally conscious clothes are made.
[Image 2: https://prtimes.jp/i/1304/812/resize/d1304-812-105487-1.jpg]
In addition, at the pop-up shop held at niko and Tokyo during the period from April 12 (Fri) to April 21 (Sun), T-shirts jointly developed as well as car seat belts and airbags as well as jointly developed There are also plans to develop a number of reverse project original products, such as tote bags and sacoches that have been up-cycled, and SILMORE, a hair care and body care product that uses silk components extracted from the underutilized resources of persimmons. On the official brand site of Nico And, we are planning to publish a feature article that focuses on this initiative and interviews Mr. Kazuma Odawara, director of Nico And's men, and Mr. Taika Ishikawa of the reverse project. (www.nikoand.jp/)
■ About collaboration items
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Recover Moji T-shirt ¥ 2,900 + TAX
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Recovered Border T-shirt ¥ 2,900 + TAX Sales start date: April 12, 2019 (Fri) Stores: niko and … men’s handling stores in Japan, official WEB store
[. St]
, ZOZOTOWN, niko and … stores in Taiwan, Hong Kong and Korea ※ The release start date may be around for some stores.
■ About pop-up shop Holding period: Friday, April 12, 2019-Sunday, April 21 Place: niko and … TOKYO (6-12-20 Jingumae, Shibuya-ku, Tokyo J6 FRONT 1F) About Reverse Project, Inc. Under the proposition “What should humanity do to survive on the earth?”, We re-evaluate the influence we have had on the environment and society so far, and create a life in the future with a new business model Activities to In 2009, under the representative Yusuke Izeya, artists, creators and producers with various talents gather and form. We solve problems in areas such as clothing, food, housing, education, art, support from a creative point of view. Official site: www.rebirth-project.jp About niko and … niko and … are “style editorial brands” that develop apparel, sundries, furniture, food and beverages. As well as practicality, we have a lineup of items that make you feel something humor, and “surprise” with surprising surprises and discoveries, and eventually “fit” your lifestyle. Under such a message, we are developing business for men and women in their 20s and 30s. 135 stores nationwide. Official WEB Store
■ About Adastria Adastria Co., Ltd. (Chairman and President: Michio Fukuda) is a casual fashion store chain that has more than 20 brands in the group, such as “Global Work”, “Nicoand”, and “Lory’s Farm”, and has approximately 1,400 stores worldwide. . The company’s corporate slogan is “Play fashion!” With the idea that we want to bring a lot of excitement to the world while enjoying fashion and life.
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[Image 6: https://prtimes.jp/i/1304/812/resize/d1304-812-791003-5.jpg]

For more information about this release(Japanese):
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