[Dream Incubator x Boardwalk]
Conducted a joint survey on consumption behavior and SNS of “fan active people” who are new music fans
Dream Incubator Co., Ltd.
[Dream Incubator x Boardwalk]
Conducted a joint survey on consumption behavior and SNS of “fan active people” who are new music fans 45.8% are affected by the artist’s taste and consume over 100,000 yen a year live! ………………………………………………………………………………………… Dream Incubator Co., Ltd. (Head office: Chiyoda-ku, Tokyo President: Takayoshi Yamakawa, hereinafter referred to as Dream Incubator) is a stakeholder and shares that operate the largest ticket ticket service in Japan with more than 7.90 million members. Jointly with the company Boardwalk (Head office: Chiyoda-ku, Tokyo; President: Masanobu Endo; Boardwalk below), we conducted a questionnaire survey on consumption behavior and information dissemination of music fans. ※ “Fan active person”: Fan active person actively participating in live of favorite artist among music fans The two companies define consumers who are actively participating in the live of their favorite artist among music fans as “lives”. We analyzed the actual conditions of consumption behavior related to the music of “fan fans”, the use of SNS, and the tendency of normal consumption behavior.
【Questionnaire Survey Outline】
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The ticket board member is an enthusiastic fan who spends over 100,000 yen a year for music events The ticket board members spend an average of ¥ 100,000 or more a year for music events (tickets ¥ 70,000, goods: ¥ 37,000), and it was confirmed that they spend much more money than general questionnaire monitors. .
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Uses SNS proactively for events with high dispatching ability and participation The percentage of ticket board members who use SNS is higher than that of general questionnaire monitors, and in particular, the percentage of those who answered that they participated in SNS “well” was significantly higher than general questionnaire monitors. .
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Ticket board members who share the artist’s view of the world and send it around In the general questionnaire monitor, there are a large number of people who think that their preference is different from that of celebrities or favorite people, but with ticket board members, those who are easily influenced by recommendations or preferences of celebrities or favorite people Was the majority.
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A ticket board member is not only participating in events such as live, but also as a fan who captures the artist’s view of the world and also sends it out via SNS towards the surroundings. Active consumption school members who are particular about identifying ticket board members Ticket board members tend to “emphasis their evaluation over price” compared to general questionnaire monitors, and they can be said to be aggressive in consumption because they “improve impulse buying.” On the other hand, while acknowledging the value of the brand as “brand products have a certain level of goodness”, the proportion of the responses that “emphasis on function and performance” and “the interest of many people having the same thing is lost” It’s also high, people who are particular about identifying products and services.
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■ Dream Incubator Co., Ltd. (URL: www.dreamincubator.co.jp)
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The Business Producing Company supports creation and growth of new businesses and industries through professional services such as strategic consulting and business produce support services, business investments in group companies, and investments in start-up companies.
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■ Boardwalk Inc. (URL: boardwalk-inc.jp)
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Operates the largest ticket ticket service in Japan, with a membership of more than 7.90 million members, based on its corporate philosophy of providing unconventional entertainment fun and aiming to maximize the excitement of each person. It is introduced in various scenes such as all-electronics of super-large-scale performances, and the number of handling in 2018 is over 4 million. Namie Amuro, E-girls, EXILE, SMTOWN LIVE, third generation J SOUL BROTHERS from EXILE TRIBE, SHINee, GENERATIONS from EXILE TRIBE, Girls’ Generation, Tokyo Girls Collection, TWICE, Naoto Inti Reim, Kiyosuke Himuro, Mr. Children, Nagayoshi Yazawa , L’Arc ~ en ~ Ciel (in alphabetical order)
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※ This release is delivered by the same content from Dream Incubator and Boardwalk. Please be aware in advance that duplicate delivery may occur.
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